+ Designing For The Elderly: An interview with Modern Plastic Editor Matthew Defosse
Interesting article from Modern Plastics Designing for the elderly: Targeting the wallet of the voice of experience.
"How to design for this burgeoning group of consumers? Well, don’t, at least not specifically, recommends Davin Stowell, CEO of product design firm Smart Design (New York). He says designers should not limit themselves to products specifically marketed to the aged or elderly, except for extreme products. “We’re becoming a more youthful society,” he notes, not in terms of average age but with reference to how people perceive themselves."
Check out the full article here.
From the editor of Modern Plastics, Matthew Defosse:
What value did your publication see in the topic of elderly care to pursue the article?
Our readers are plastics processors—the people who buy plastic pellets and turn these into various parts, including automotive parts, medical goods, packaging, building and construction applications, and much more. We strive to offer our readers knowledge they can use to more efficiently run their operations, and also highlight potential future markets of interest.
Please describe your readership, and why you think they would find value in this article.
As the population ages in many countries, plastics processors, like any other manufacturing group, need to stay abreast of the special desires of an aging population, and design products that can attract the elderly consumer. That was the impetus for our decision to add ‘designing for the elderly’ to our editorial calendar.
Tell me more about your publication: history, content generation, and staff experience.
Modern Plastics is the leading source of industry information for the global plastics processing community, with 63,000+ readers in more than 120 countries. The magazine has been published continuously since 1925. We generate 90% or more of our content ourselves with a staff of five fulltime editors and a number of freelancers.
So there is a new trend in product development to design products that are all-age inclusive, instead of segmenting products into age groups. What examples do you have of dual-age designs?
"How to design for this burgeoning group of consumers? Well, don’t, at least not specifically, recommends Davin Stowell, CEO of product design firm Smart Design (New York). He says designers should not limit themselves to products specifically marketed to the aged or elderly, except for extreme products. “We’re becoming a more youthful society,” he notes, not in terms of average age but with reference to how people perceive themselves."
Check out the full article here.
From the editor of Modern Plastics, Matthew Defosse:
What value did your publication see in the topic of elderly care to pursue the article?
Our readers are plastics processors—the people who buy plastic pellets and turn these into various parts, including automotive parts, medical goods, packaging, building and construction applications, and much more. We strive to offer our readers knowledge they can use to more efficiently run their operations, and also highlight potential future markets of interest.
Please describe your readership, and why you think they would find value in this article.
As the population ages in many countries, plastics processors, like any other manufacturing group, need to stay abreast of the special desires of an aging population, and design products that can attract the elderly consumer. That was the impetus for our decision to add ‘designing for the elderly’ to our editorial calendar.
Tell me more about your publication: history, content generation, and staff experience.
Modern Plastics is the leading source of industry information for the global plastics processing community, with 63,000+ readers in more than 120 countries. The magazine has been published continuously since 1925. We generate 90% or more of our content ourselves with a staff of five fulltime editors and a number of freelancers.
So there is a new trend in product development to design products that are all-age inclusive, instead of segmenting products into age groups. What examples do you have of dual-age designs?
Labels: Elderly Care, Health and Wellness, Interviews
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posted by MollyFinn on Thursday, October 11, 2007
