+ Coming soon on The Greener Grass

Themes & Analysis
The next step for our Health & Wellness unit on The Greener Grass is to distill everything we've heard in the interviews and read in our research into themes that encapsulate the Big Ideas that we feel are the most important takeaways. For example, we've heard again and again that one of the biggest issues in the Health & Wellness space is information overload.

Archetypes & Scenarios
We'll also be creating a series of consumer archetypes that capture a variety of the most relevant habits and practices, from The Champ (obsessed with performance and research) to The Average Achiever (making progress, slowly but surely). The archetypes will be supplemented by scenarios that outline a number of different potential paths for the future of Health & Wellness, asking provocative questions about our assumptions.

Product & Service Concepts
The final piece of our Health & Wellness unit will be our ideas for products and services that address some of the issues we've identified through the interviews and research. The concepts set The Greener Grass apart from other futurist projects in that they leverage our expertise as designers and engineers to not just point out problems, but take a stab at solving them.

So, stay tuned over the next two weeks- we think there's some pretty interesting stuff coming up!