+ David Report on The Sustainable Wheel

The David Report recently released its latest issue, focusing on a concept called The Sustainable Wheel.

It’s not an exaggeration that environmental issues often are the main ingredient in the sustainable design debate. We would state a more open-minded definition...We have identified seven different themes that we see are the most important in the definition of sustainable design. The themes may be seen as important parts of a fictitious ”sustainable wheel” (a wheel that isn’t stronger than it’s weakest spoke...)

The seven themes are Environmental influence, Innovation, Emotional connection, Aesthetics, Quality, Authenticity, and Compability. What's great about this concept is that it reminds us to stay focused on the big picture. Similar to our earlier trend No More Tradeoffs, consumers are demanding energy efficiency without having to make sacrifices to other elements like aesthetics or quality. Our earlier post on Visualizing Energy Consumption shows some great examples of how designers are applying this philosophy.

Click here to read the David Report's full article.