+ Peanut Knows!

Food allergies can be dangerous. Constant vigilance and scrutiny of diet demands an awareness of ingredients and close attention to package labeling. This can be challenging and frustrating, particularly for parents and caregivers of young children. According to the Mayo Clinic, peanut allergy affects approximately 1.5 million people in the United States. As the most common cause of life-threatening allergic reactions (anaphylaxis), peanut allergies account for 80 percent of fatal or near-fatal allergic reactions each year.

Nothing can replace the knowledge and devotion of parents and caregivers, but perhaps some additional assistance that supports this vigilance could help. Peanut Knows might just may be that helper!


The Peanut Knows is a friendly little fellow that can detect the presence of peanut and peanut trace in food products. The electronic nose sniffs out the culprit and alerts the user, helping to prevent allergic reactions.

The concept is from a form metaphor of the elephant's affinity for peanuts. This is an elephant pendant that, when placed on the side of your dish (bottom button is depressed), 'sniffs' for peanuts. If peanut content is detected the 'mouth' lights up.


Small, cordless, simple, easy to use and cute. Peanut Knows serves as reminder to take care when serving food to small children that may have food allergies.

Similar detection devices exist today, such as FQSI's SensorfreshQ Freshness meter that measures bacteriological activity on uncooked meat and poultry.

Concept by Mark Mock
Design by Ramsey Ford

Relevant links:
http://www.fqsinternational.com/products.htm