+ Public transportation benefits calculator

I'm not just a big fan of public transportation, I actually use it a lot. So I was really interested when I stumbled across the American Public Transportation Association's Public Transportation Benefits Calculator.


Things like this are incredibly powerful communication tools, because one of the biggest challenges for sustainability initiatives is to translate their benefits into very tangible, concrete terms. It's easy to get lost in the sea of numbers, charts, and technical jargon, but these programs are most successful when they distill it into terms that anybody can grasp.

Check out the Public Transportation Benefits Calculator here. For another successful implementation of a similar concept, take a look at Propel Biofuels' CleanDrive program.