+ The Smart Shopper - A Better Way to Buy Groceries

The Greener Grass wouldn't be complete without some tangible artifacts inspired by our collection of interviews with experts in the field of health and wellness. As product developers, we've combined our skills in strategy, design, and engineering to bring you concept solutions that we think can improve our society. Check back to the site throughout the week as we continue to share our ideas.
The Smart Shopper is a grocery carrier that helps shoppers make better food decisions and promotes well-balanced nutrition. The core user is an urban female professional, most likely an Average Achiever or Progressive Professional, who leads a busy life and needs an efficient way to shop. She wants to add more variety to her diet but doesn't know where to start.
As we learned from our interview with Produce for Better Health, people have a hard time getting enough fruits and vegetables in their diets. To help solve this problem, the inside of the Smart Shopper is divided into 6 sections to help one buy a variety of foods and maintain good balance with their diets.
We also learned from the PBH and Kellogg's that consumers can make nutritious choices by staying well informed. To support this, the Smart Shopper features a grocery list that doubles as a reference guide, with tips and information about a variety of foods. Educated on how to choose, prepare, and eat these foods, shoppers will feel empowered to buy healthy options knowing how they can fit into their lives.

Design by Celina Castaneda

Relevant links:
Cereal Box Makeover
Eat Your (Fruits and) Vegetables