+ Vessel: Your Drink

The Greener Grass wouldn't be complete without some product concepts inspired by our collection of interviews with experts in the field of health and wellness. Check out our previous health and wellness concepts here - we'll post a new idea each day this week!

From speaking with people like WheyUP founder Erik Rothchild, VeeV co-founder Courtney Reum, and Amelia Bay's Jason Crandall, we realized that there's no such thing as the perfect drink for everyone. There's no mass market for beverages, but instead millions of individuals, each with their own unique functional needs, taste and consistency preferences- so we created Vessel.


Vessel is the ultimate in personalized beverages. It's Your Drink. It's exactly what the name implies: a system for you to create a drink that's yours and yours alone by combining flavors and ingredients. It frees you from the tyranny of lowest common denominator marketing that produces the same products year after year without ever really innovating.

Vessel has three components: Base, Flavor, and Agent.


Bases provide a combination of nutrients for your lifestyle that are at the foundation of the drink. The Active Woman Base might be heavy in iron, calcium, and protein, while the Mature Man base could focus on zinc, saw palmetto, and B-vitamins.

Flavors are responsibly-sourced, organic extracts of botanical and agricultural products that allow you to tailor the drink to your tastes- no matter how exotic they might be. Wheatgrass/mango/oatmeal? No problem. Cranberry/mocha/vanilla? Coming right up. Or just plain chocolate.

Agents are the active ingredients that deliver the functional benefits you need. Vessel has an enormous variety of Agents, from vitamins and minerals to protein to caffeine, taurine and ginseng, that can be assembled in a nearly limitless range of combinations.

The details
The components come together in a resuable, Lexan container, sold separately from the Base, Flavor and Agent. The container features details that are the product of detailed ethnographic research on athletes and other performance enthusiasts.

For example, we saw that one of the shortcomings with a lot of powdered drinks is that they don't mix very well, leaving unmixed gunk in the bottom of the glass. The small perturbation on the bottom of the Vessel container serves as an agitator that helps mix the contents when shaking- no more gunk at the bottom.

The hook on the underside of the lid addresses another common complaint. Screw tops are no good, because they get lost easily. Drinking bottle usually feature a tethered cap that doesn't get lost, but it's always in the way. Pull-top valve enclosures used on many sports drinks are a hassle. Vessel's lid is easy to open, but hard to lose.

What's Your Drink?
What would your perfect Vessel mix be? Post your idea in the comments!