+ MediaPost reports on Gen Y's demand for eco-fashion

Echoing many of the things we heard in our interview with green fashion pioneers Nau, MediaPost reports that Gen Y consumers are driving demand for environmentally and socially conscious clothing brands higher than ever:

For years, clothing has lagged behind other industries. And it's hard to deny that "green fashion" is oxymoronic: The environmental police demand that consumers reuse and recycle, while the fashion cops urge shoppers to cast off anything left over from last season. So it's hardly a shocker that the government estimates that each American throws away about 68 pounds of clothing and textiles each year.

"After all, the entire fashion industry is predicated on planned obsolescence," says Ian Yolles, VP/brand communication for Nau, a Portland, Ore.-based clothing company launched last year by a group of former Nike and Patagonia executives.

Full article here