+ TGG wrap-up: Identifying the key themes of Family & Community
These are the common themes we observed in our study of Family & Community. (Please note that these are just our observations, you may have made your own. You may not agree with us. What we hope, is that we have opened up an interesting discourse. Comments are encouraged and appreciated. Thanks, TGG team.)
The desire to be connected all of the time
We are becoming ubiquitous to each other. We know what our family, friends, and co-workers are up to, all of the time. Blogging continues to become one of the most popular ways to keep up with friends. Websites like Twitter, PartnerUp, Coroflot, and others allow us to connect in new ways. We can even get help with our homework on sites like Cramster. Electronic devices, cell phones and computers, allow us to be connected almost anywhere, anytime. They have allowed us more mobility and in general have improved our lives. However, the freedom they have allowed does not come without consequences. The demands of doing too many things at once has us stressed to the max, working longer, harder, and perhaps less effectively.
We seek to authentic connections locally
As we have continued to connect using our computers we have also taken a step back and started to value our time away from the electronic world. We are seeking ways to connect with nature and with our communities. Grassroots volunteer programs like Cincinnati Eco-Garden and the United Way help us to stay connected with our communities.
Eco friendly products and communities are applauded and valued
We don’t see this core value going away soon. We see it as becoming an integral part of everything we do. While some would argue we are suffering from “Eco-Fatigue” the trend of committing ourselves to reducing, reusing, and recycling shows no sign of slowing. We are continuing to seek out products, like Nau & Reef clothing, where the sources of the materials are known. We also see the consumer willing to donate a portion of their purchase towards this cause.
More participation in our products, more customizing
As we see the rise of customized blogs, online communities, etc. we also see that the consumer is looking for that same feature in the products they purchase. We will continue to see the rise of niche brands and brands that let us add our own personal touch, like our multitasking remedy, Tame. We also see the word-of-mouth buzz can make or break a new product.
The desire to be connected all of the time
We are becoming ubiquitous to each other. We know what our family, friends, and co-workers are up to, all of the time. Blogging continues to become one of the most popular ways to keep up with friends. Websites like Twitter, PartnerUp, Coroflot, and others allow us to connect in new ways. We can even get help with our homework on sites like Cramster. Electronic devices, cell phones and computers, allow us to be connected almost anywhere, anytime. They have allowed us more mobility and in general have improved our lives. However, the freedom they have allowed does not come without consequences. The demands of doing too many things at once has us stressed to the max, working longer, harder, and perhaps less effectively.
We seek to authentic connections locally
As we have continued to connect using our computers we have also taken a step back and started to value our time away from the electronic world. We are seeking ways to connect with nature and with our communities. Grassroots volunteer programs like Cincinnati Eco-Garden and the United Way help us to stay connected with our communities.
Eco friendly products and communities are applauded and valued
We don’t see this core value going away soon. We see it as becoming an integral part of everything we do. While some would argue we are suffering from “Eco-Fatigue” the trend of committing ourselves to reducing, reusing, and recycling shows no sign of slowing. We are continuing to seek out products, like Nau & Reef clothing, where the sources of the materials are known. We also see the consumer willing to donate a portion of their purchase towards this cause.
More participation in our products, more customizing
As we see the rise of customized blogs, online communities, etc. we also see that the consumer is looking for that same feature in the products they purchase. We will continue to see the rise of niche brands and brands that let us add our own personal touch, like our multitasking remedy, Tame. We also see the word-of-mouth buzz can make or break a new product.
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posted by MTBCXGirl on Wednesday, April 16, 2008
