+ PartnerUp interviews Demetrius Romanos

Megan Dorn at PartnerUp recently interviewed Kaleidoscope's Demetrius Romanos on how to develop and design new products. It's a nice overview on how we work as design consultants to help our clients bring a new product to market.

Q: Once your customers come to you, where does the process go from there?

A: This depends on where we’re engaged, but the primary point of entry is that a client needs to enter a market with a product. We’ll do research and strategy to define the consumer needs, positioning and business opportunities, with the outcome driving design concepts. We’ll then start broad then focus in on the design and engineer of those concepts, working our way down to the direction for manufacturing. At that point we may even assist in selecting the appropriate vendors and may serve as a liaison during the manufacturing process to maintain design integrity.

Thanks to the PartnerUp team for their support. Check out the whole interview here.