+ Citizen's Bank Goes Paperless With 'Green$ense'

Via Brandweek:

Citizen's Bank is urging its customers to sign up for paperless banking in a new campaign dubbed "Green$ense." In return, it will give a dime for every electronic transaction made up to $10 a month and $120 a year.

Most banks have already adopted a paperless option for consumers, although not many are offering an incentive in return. Rick Frisiello, a creative director at Arnold, said the campaign is meant to get consumers' attention. "We wanted to let people know that not everyone realizes how many resources they can save by banking paperlessly," said Frisiello.

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