Powered by Kaleidoscope

+ Forbes' Most Coveted (Green) Carts

If you're interested in moving to Australia to take advantage of the upcoming electric car infrastructure, maybe you should also get on the waiting list for a Tesla. Via Treehugger, Forbes released its list of most coveted cars, including the Fisker Karma, Tesla Roadster, and the Smart ForTwo. Tesla and Fisker are the most interesting additions to the list, adding a layer of environmentalism to the typical high performance sports cars that frequent these lists.

“It’s an idea whose time has come,” says Milton Pedraza, CEO of the Luxury Institute in New York. Any high-end manufacturer that can pull this off will have “an ability to leapfrog” other luxury brands in cachet, he says.


Like many other product categories, it makes sense for the sustainability trend to enter at the high end where consumers are willing to pay a higher premium. Companies release products and technologies at a high price point, and then begin developing more affordable versions. This is a good sign that electric cars (especially plug ins) could be a growing part of the auto industry in coming years.

Labels: , ,

The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.