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+ JC Penney breaks ground on new, green store

The Dallas Morning News reports that JC Penney is introducing a new, green store format:

Lights that preserve stargazing and old blue jeans recycled into insulation are some of the green ideas incorporated into a J.C. Penney store and around the Village at Fairview shopping center that's under construction.

Penney broke ground Thursday on the 115,000-square-foot store that will cost about 10 percent more to build but is expected to use 41 percent less energy than its similar-size stores.

It's great to see a high-profile retailer like JC Penney taking a pro-active leadership position on sustainability, and even better to see that it has very real bottom-line benefits.


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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.