+ Fast Company's Delia Bonfilio on sustainable (graphic) design

Most of us here at The Greener Grass are industrial designers, and because we work so closely with the materials and processes that define products, we're fortunate enough to have many opportunities to make them more sustainable. When it comes to graphic design, though, the implications are a bit less obvious. Beyond speccing recycled paper and soy ink, what can graphic designers do be more sustainable? Delia Bonfilio offers some great, fresh thinking that is the beginning of what sounds to be a very promising series:

Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional one. As owner of a graphic design studio, I know all too well that half of the services we offer involve the design and development of stuff that ultimately ends up in the trash.
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In the next entry, we'll start at the foundation of your visual system......A Sustainable Brand Identity. What is it? Do you have one? Why you need one and simple ways to refresh an old one. In future entries we'll explore: other important elements of your visual brand; eco-friendly print techniques, paper, and ink; plantable packaging; recyclable materials; design techniques and practices; multipurpose promotions; green web hosting; and more. Feel free to share thoughts, tips and resources of your own. By discovering ways to promote sustainably, maybe someday that mountain will be a molehill.

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