+ Fast Company Report on Bottled Water

Over the last couple decades, bottled water has grown into a major part of our consumer world. With our growing interest in sustainability, how will the bottled water market be effected? To gain some background information, check out this excellent piece from Fast Company about the history and future of bottled water. Here's the opening quote:

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.

Click here to read the entire article.