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+ Skiff Reader highlights content


The world of media is taking strides towards removing the trees away from the daily content people demand. Many companies have put their bets on e-readers as being today's must-have item, yet so far several seem like glorified Gameboys. They often have thick bodies and screens crowed by peripheral features. While many await Apple's entrance in this growing market, check out this Wiki matrix of the offerings out now - nearly 40 devices in all!

Of the e-readers we've seen so far, we've been most impressed by one of the latest to market, the Skiff Reader (Skiff LLC and Sprint partnership). At just over one pound and .26 inch thick, it will be the thinnest of the large readers currently available, and it might seem flimsy or fragile except for the magnesium housing. The full 11.5" touchscreen is the overall hero here, making it ideal for the transition from print, allowing users to be consumed in the content. The screen, developed by LG, is a flexible metal foil e-paper display that is shatter- and crack-proof, and the main reason the reader can be wafer thin. It also has the highest resolution in the e-reader market so far at 1600 x 1200 pixels.



A promised benefit of e-ink screens is far better energy efficiency than a traditional backlit displays. The Skiff reader combines a very large screen with a Lithium-ion battery to claim a full week of use between charges. Users can download blogs, magazines, newspapers and books from the Skiff Store using USB, Wi-Fi or even a 3G network connection through it's deal with Sprint. Although it was introduced at the CES, this reader will be available at an unknown date later this year.

While e-readers may not excite the laptop and netbook generation, this might be the perfect stepping stone for millions of baby boomers who prefer simple tech. The large screen is easy on the eyes and closer to a magazine than a paperback, and a touch screen is more intuitive than peripheral buttons. Depending on the price point, these might easily find themselves in your kids classrooms as well (similar to our concept Papyrus tablet).

Images from Skiff.com

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Rethinking the Public Drinking Fountain



A 2007 article from Fast Company points out that North Americans spent $15 billion on bottled water. That's not only a lot of petrol to make the plastic, but also requires mountains of energy to transport the more than one billion bottles around the country every week. And on top of that, over 95% of bottles made in 2005 were single serving sized, which has one of the lowest recycling rates of other forms of plastic packaging.

There's a major, and costly, irony with the perception and reality of bottled water. Most people drink it because they think it's healthier than "free" tap water, when the reality is 24 percent of bottled water in 2005 was just filtered tap water packaged by Coke or Pepsi. Most people don't know that federal standards for tap water is higher than bottled, so in some cases it's not even cleaner.

And when you add in the economic strain of bottled, tap becomes much more attractive. A person keeping to the eight glasses a day would spend $2500 a year if they bought Aquafina, and upwards of $10,000 if you're springing for FIJI. The cost of the same amount of tap water is roughly $1.

Considering all that, it seems like a no brainer to stop hitting the bottle, and the people at triplepundit.com have a few interesting ideas about how to overcome the perception problem with the public watering hole.
What could be done to change this? What if the access point was moved away from the bathroom at the sake of being near plumbing and brought closer to a communal area? What if instead of being painting a dismal shade of beige it was modern like an Eames chair or designed by a Philippe Stark-esque type of icon? Perhaps these students could be educated to drink from the water fountain and making the fountain attractive and fashionable could enforce their behavior changes. At the very least, let’s make it a little easier to fill [personal bottles] rather than drink directly from the fountain.

An Eames-style iconic water fountain? Sign me up! Their article highlights this as part of a project and we can't wait to see the results.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ New Products Visualize Home Energy Use

About a year ago, we created our Current State concept to visualize home energy use. Since then we've seen a growing interest in the subject and there are two interesting articles about products that make this concept more of a reality.

Make created Tweet-a-watt, an open source piece of hardware that posts your data to Twitter. Tweet-a-watt captures and documents energy use but takes the idea a step further, by letting your friends and followers also track your energy use. In theory, this could create competition among neighbors or family members to be the most responsible energy users. Tweet-a-watt is an entry to Core77's Greener Gadgets competition, so if you like it let them know!

Appliance Design also continues to be a great resource for us. Electronics: Powerline Potential discusses an affordable technology called PLC (powerline communications). According to the article, PLC allows devices to communicate through our electrical lines, so it's an existing, low-cost technology that we're beginning to use in a new way: precise and efficient energy usage for homes and buildings.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Sony Ericsson GreenHeart

We've heard lots about phone recycling and how takeback programs are a key method for closing the loop on business's product cycles. We even did our own take on it, the LINC Lifecycle Phone.

Sony Ericsson seems very close to making this concept a reality with the GreenHeart. The phone features bioplastics, a 3.5mW zero charger, and eco-friendly packaging. According to many blogs, it was said to be a concept. But Appliance Design recently reported that 500 GreenHeart collection points are already in operation in 7 countries, including the U.S. Has anyone visited one of these collection points yet?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Metabolix Bioplastic Films

Cool Hunting pointed us to recent advancements made by bioplastic manufacturer Metabolix. They've developed a method to make sustainable bioplastics from a common prairie grass known as switchgrass.

One of Metabolix's products, Mirel, has proven to be a durable alternative for polyethylene films used in agriculture. We don't know much about potential applications for Mirel, but it would be a great if it could be used in consumer packaging where the films typically used are not currently recyclable.

Metabolix's site has a great multimedia section. Check it out to learn more about bioplastics and hear interviews from their senior management.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Forbes' Most Coveted (Green) Carts

If you're interested in moving to Australia to take advantage of the upcoming electric car infrastructure, maybe you should also get on the waiting list for a Tesla. Via Treehugger, Forbes released its list of most coveted cars, including the Fisker Karma, Tesla Roadster, and the Smart ForTwo. Tesla and Fisker are the most interesting additions to the list, adding a layer of environmentalism to the typical high performance sports cars that frequent these lists.

“It’s an idea whose time has come,” says Milton Pedraza, CEO of the Luxury Institute in New York. Any high-end manufacturer that can pull this off will have “an ability to leapfrog” other luxury brands in cachet, he says.


Like many other product categories, it makes sense for the sustainability trend to enter at the high end where consumers are willing to pay a higher premium. Companies release products and technologies at a high price point, and then begin developing more affordable versions. This is a good sign that electric cars (especially plug ins) could be a growing part of the auto industry in coming years.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Gas prices, hybrids, investments, oh my! An interview with Kiplinger's Mark Solheim

Mark Solheim is a senior editor and the automotive writer for Kiplinger's Personal Finance magazine. He's not only the brains behind Kiplinger's hybrid car calculator, but a great thinker on all things automotive and sustainable. He was kind enough to answer a few questions for us below:

Your hybrid comparison calculator is a fantastic tool. Can you tell us a bit about the process of creating it, and what lead you to the idea in the first place?
Thank you. The idea was first suggested by a colleague at Kiplinger's Personal Finance. I liked the idea and had already been planning to write a Drive Time column on how more hybrids make financial sense now that gasoline costs nearly $4 a gallon. So we decided to pair the column with the online tool. I met with the online team to brainstorm the approach and developer John King took the ball and ran, with input from me along the way. We used data supplied by a Vincentric, a Michigan automotive research firm that we have a long relationship with. 

As our research confirms, high gas prices can justify the premium you pay for hybrids because you're likely earn your money back in savings at the pump.

In the past, sustainable products and services were usually marketed by imploring consumers to "do the right thing." More recently, it seems like they're becoming more cost-competitive and marketing messages are focusing on cost savings and efficiency. What are your thoughts on this phenomenon?
No doubt that consumer interest is much higher now. Just a few years ago, hybrids were sold mainly to the environmentally conscious and early adopters because you couldn't guarantee payback for the several thousand dollar premium you paid. As our research confirms, high gas prices can justify the premium you pay for hybrids because you're likely earn your money back in savings at the pump. A year ago, after the tax credit for buying clean-energy vehicles from Toyota phased out, Toyota even offered a $2,000 cash rebate for the Prius to stimulate sales. Of course, after gas prices began their precipitous rise, no incentives were needed.

Hybrids are one stepping stone on the way to sustainability. This is a fascinating time in the auto industry because you see so many technologies evolving.

 As your calculator shows, hybrids and many other sustainable products are only cost-competitive when fuel and/or commodity costs are high. With oil prices down at the moment, will consumers simply go back to their old habits until prices rise again, or have they made permanent changes to their lifestyles?
That is the question of the year. As gas prices rose steeply this past spring and summer, any number of automotive industry executives conceded that the American public had made a permanent shift from gas guzzlers to fuel-efficient cars. Of course, they were responding to huge drops in sales of pickups and SUVs and figuring out how to shut down production of trucks and shift to small cars to meet the increased demand. But in my view, many American consumers are driven by short-term effects on their wallet and, once gas prices retreat, will be willing to buy a gas guzzler again. It's not an always an uninformed choice: Many Americans, who haul trailers or boats on vacation or run car pools or work in construction, need a truck or SUV. Even so, there's going to be a larger group of car buyers who stick to a smaller car or a midsize car with a four-cylinder engine. And carmakers are going to give them more choices. There are plans now to turn more econoboxes into nicely appointed small premium cars, for example. 

Are hybrids merely a stepping stone on the way to something else, or are they here to stay? What's next for auto efficiency and sustainability?
Hybrids are one stepping stone on the way to sustainability. This is a fascinating time in the auto industry because you see so many technologies evolving. Diesels are now being sold that meet the same California emission standards as gasoline engines. Electric cars for the masses are around the corner. So are diesel-electric hybrids. Ethanol holds promise once we have a cost-effective way to manufacture cellulosic ethanol. The long-term goal in automotive sustainability is hydrogen fuel-cell vehicles, but until there's a strong public-private partnership to create the infrastructure to deliver hydrogen to filling stations, that will technology will sputter.

What can auto manufacturers do to accelerate adoption of hybrids and other efficient vehicles? What are the barriers that are keeping consumers from completely migrating to hybrids?
Consumers need more choices in hybrids and other vehicles. That's coming, but often at too steep a price. For example, the Chevrolet Tahoe/GMC Yukon hybrids are nearly $10,000 more than the comparable gas-engine models. With diesels, the only non-SUV sold in all 50 states is the Volkswagen Jetta. Electric cars hold promise, but the lithium-ion battery technology is still being perfected, and the cost is still prohibitive. And my readers keep reminding me that they're wary of the reliability of the nickel-hydride batteries in hybrids, even though carmakers offer long-term warranties for the batteries. Time for these new technologies to prove themselves is another piece that will lead to greater acceptance. 

Thanks for your time! Is there anything you'd like to add?
In my opinion, there should be even greater government inducement, such as more-generous tax breaks, to promote clean-energy cars. That would take care of perhaps the number one barrier--higher price.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Kiplinger's calculator: Will a hybrid save you money?

Courtesy of Kiplinger.com, the online arm of the leading personal finance magazine, comes a handy tool for assessing the long-term implications of buying a hybrid. Two things stood out to me as I clicked around:
  1. It's great to see tools that help consumers make eco-friendly purchasing decisions based not on ideological grounds, but on financial grounds. As many thinkers like Vinod Khosla know, adoption of these technologies and products
  2. When evaluated on a total lifecycle basis, many hybrids are lower-cost only when gas costs about $3.75+ a gallon. As we saw this summer, it's not hard to imagine a scenario where gas costs far more than that, but until then, it may be tough to justify the purchase on a purely financial basis.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Thomas Friedman on "Geo-Greenism"

Thomas Friedman, author of "The World Is Flat," and now "Hot, Flat and Crowded" made a great appearance on NPR's Fresh Air last night. He made a very passionate, yet highly rational and reasonable argument for addressing a variety of critical issues, but his best moments were his recommendations on stimulating alternative energy innovation. This excerpt from his latest book outlines many of his main points:
I am convinced that the best way for America to solve its big problem the best way for America to get its "groove" back is for us to take the lead in solving the world's big problem. In a world that is getting hot, flat, and crowded, the task of creating the tools, systems, energy sources, and ethics that will allow the planet to grow in cleaner, more sustainable ways is going to be the biggest challenge of our lifetime. But this challenge is actually an opportunity for America. If we take it on, it will revive America at home, reconnect America abroad, and retool America for tomorrow. America is always at its most powerful and most influential when it is combining innovation and inspiration, wealth-building and dignity-building, the quest for big profits and the tackling of big problems. When we do just one, we are less than the sum of our parts.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Germany's Energy Education at the Mall

There have been more and more efforts here in the US aimed at making people aware of ways to increase their energy efficiency, saving consumer's money and lowering their carbon footprint in the process. Most efforts have been through in store kiosks (ex. light bulb demos), short television ads, newspaper/internet articles and company web pages.

I was recently visiting Darmstadt, Germany, walking with friends around one of the large shopping areas and got to see an impressive educational effort by Deutsche Energie-Agentur; the German Energy Agency (DENA).


We saw two large areas with all kinds of interactive displays and trivia-style games on a variety of energy topics, testing your knowledge and giving you a little in return.



One display area was smaller, with displays requiring no power. The other was a much larger one, powered displays including a computer for questions, and even an information desk with an attendant. Now that's impressive - a live person ready to answer your questions and create a real dialog about how you can save energy. I've got to brush up on my German to get that far, though!



Many of the kiosks seemed to repeat similar information, but in a slightly different form. One display asked the viewer which appliance they thought required the most energy over a year's time. Another, showed a variety of appliances that are regularly plugged into power strips even when not in use. When you flip the switch, the display told you how much that appliance would cost you, per year (in Euros of course). Though the information was similar, it was clear they had considered differences in how people will respond to the information, and selected methods that caused people to consider their own situation.


They also had plenty of eye-catching and educational handouts and takeaways for those people on the run. All of the handouts led readers to their web site to learn more.



Overall, it was refreshing to see how another country was educating its citizens about this global problem.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Pleasant Ridge Montessori - Education Goes Green

We started off our look at education calling out some visually and functionally exciting spaces at the U of Iowa, Yale, and Los Angeles in Education and Architecture. The newly completed Pleasant Ridge Montessori School where my commuter bus turns appears more conventional externally; it's modern yet restrained aesthetic was designed to blend with the established surroundings. Yet it's full of leading edge techonology and a landmark in green school design in Ohio, where it's expected to be the first LEED certified public elementary school.

A School Designed to Perform

Pleasant Ridge Montessori (Illustration-SHP Leading Design)

Designed by SHP Leading Design, Cincinnati Public Schools (CPS) showed it off at an open house for my community on August 10th. SHP and CPS were excited about all of the green features and educational advances built into the inviting space, as was I. It gave me the opportunity to learn about leading edge school design, the Montessori system, and meet a number of my neighbors whose kids will be attending this school starting in a few weeks.

The "periodic table" graphic provided by SHP starts to sum up many of the key green design features built into the school. The techno side of me was intrigued by the efficient raised floor/dropped ceiling ventilation system, the natural lighting system that starts at the adjustable venetian blinds inside the high placement windows, the interior windows that pass the natural to the interior hallways, and the automatic motion and light sensor control of the artificial lighting when needed.

PRM Advanced Ventilation enhancing Montessori on the floor activities

We also found the extended learning areas, or "ELA's" being built into many of the new school designs food for thought, especially in light of some interviews we've had with special needs teachers.

According to promotional materials "CPS is the model for green schools in the United States and is regarded as the greenest school district in the US." You can read more about the wide range of features, projects, and design firms at Soapbox Cincinnati, and at CPS' Facilities' website .


ELA joining mutliple classrooms for team or individual projects & tutoring

Anyone would find Pleasant Ridge Montessori appealing and comfortable, but it's really what's beneath the surface here that makes it a high tech performer!




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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Maggie's Organics shares tips on organic fabrics

Mary from Maggie's Organics, a producer of organic fabrics, was kind enough to send us some guidelines on what we need to know about using them. This is great news for those of us that are in the design business and often end up speccing materials: the more we know, the better we can make a case for using organic and sustainable materials. Thanks to Mary for the info!

When someone suggests organic, people automatically assume it will be more expensive, a hassle, and compromising ease of use for an eco-friendly alternative. However, organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production. There are specific chemicals - for example, the anti-felting chemicals used on washable wool - that are not allowed in true organic production – but those are very specific to each individual finished product.

The major difference in organic and conventional cotton fibers lies in its life before fiber, from seed to finish. From the seeds used to plant the cotton to finishing processes, organic methods offer several benefits to conventional cotton, resulting in a higher quality cotton fiber. Starting with the seeds and soil, organic cotton seeds are never genetically modified and are not treated with fungicides of any sort. Since organic farmers use crop rotation, there is little loss of soil or intensive irrigation involved as in conventional growing. Convention cotton is one of the largest pesticide dependent crops in the world and the insecticides and pesticides damage human health and the environment adding chemicals to the final cotton plant. When conventional cotton is harvested it is induced with toxic chemicals, whereas organic cotton is naturally defoliated from freezing temperatures or water management. After harvest cotton is whitened, finished, and dyed. Though some organic cotton companies use harmful methods, Maggie’s uses alternative methods to lessen the negative environmental and health impacts of its products. For instance, to whiten the cotton, traditional methods use chlorine bleach, whereas we use peroxide, a safer alternative that does not produce toxic by products. Traditional finishing requires chemicals and synthetic surfactants that our finishing does not. Dying our organic fabrics takes advantage of natural dyes with lower sulfur and metal content than conventional dying practices. The sulfur and metal can leach into human skin and the environment. Often times organic fibers are printed with water based inks or options without heavy metals.

"Organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production"

Organic guidelines provide firm laws to promote environmentally conscious and fair labor practices. At Maggie’s Organics we manufacture our finished products according to the voluntary North American Organic Fiber Processing Standards (See: http://www.ota.com/polls/21.html). True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile.

From a consumer standpoint, I do notice that the clothing I wear that is made from organic fibers is softer than conventional fibers. However, I believe this is attributed to the fact that true organic clothing does not undergo the chemical processing that conventional clothing does. So from a comfort perspective, it beats conventional hands-down! In my experience, organic clothing lasts just as long, if not longer, than conventional clothing. My favorite clothes are my organic ones! They feel better to wear on the inside and out!

"True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile."

Visit www.maggiesorganics.com for more information on the benefits of organic cotton and to check out attractive, durable, and affordable products made of certified organic fibers.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ SolarDuct: A modular rooftop air heating system

I came across an interesting new product called SolarDuct by way of Michael Pietchmann, from parent company SolarWall. In their words:
SolarDuct is based on the highly efficient and award-winning SolarWall® system. The technology has been specifically engineered for roof settings and for applications where a traditional wall mounted system is not feasible. The new modular product line will meet the increased market demand for cost-effective solar systems using proven technology.
“We are excited to be in a position to expand the solar air heating and PV/thermal markets with our new innovative rooftop systems” says John Hollick, President of Conserval and inventor of the SolarWall® technology. “Our company has used our expertise platform to develop and design new solar products that will provide increased flexibility for clients looking to integrate renewable energy solutions on their buildings.”
Get more information here!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ solar powered water sourcing

Water is essential to all the living communities on the planet. When looking for answers to challenges such as obtaining fresh water for the ever growing demand world wide, it makes sense to examine a range of possibilities. Consider how things work in nature. The hydrologic cycle is largely powered by solar radiation. The combination of knowledge and appropriate technology can offer some solutions that can help meet this basic human need.

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The WaterPyramid combines state of the art technology, capacity building and local entrepreneurship in order to achieve a long lasting (financial) sustainable situation.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Linc - The Lifecycle Concept Phone

When we attended the Greener Gadgets conference last month, we got totally charged up about the great presentations and discussions the panel had. We heard a lot of great ideas and opportunities for gadgets to really become greener, including product takeback programs, efficiency, and cradle-to-cradle philosophies. With that, we present our concept for a greener gadget - LINC.

LINC is a typical touch screen smart phone with all the connectivity and features you come to expect. Its got a cell phone, a media player, a web browser, GPS, downloadable content, Bluetooth, wifi, the latest 3G network. But here’s the catch. LINC is leased to the user as a service, not a product. The user holds on to the device for about a year, and when the next generation of hardware comes along, the user receives a new LINC in the mail. The LINCs inform the user of their hardware upgrade, wirelessly transfer the digital account, and before being shipped back to the manufacturer, LINC informs the user of the next part of its journey.


LINC is to be shipped back to a regional manufacturing facility. The device contains valuable materials like aluminum, glass, and electronic components that the producer can harvest for re-use. Typically, mobile phones contain hazardous waste that goes into a landfill or are left in a desk drawer to sit in.

LINC is designed for automated disassembly. A directed radiant heat beam targets its internal memory metal latch, releasing the assembly. In one step, LINC automatically disassembles into its few simple components, glass, aluminum and its circuit flex. The glass and aluminum, not containing any paints or adhesives, are easily recycled to pure grade materials for immediate reuse. The remaining flexible circuit contains all the electronics necessary for the entire device. It’s full of hazardous materials, but it has been safely recovered for proper disposal. Many of the chip sets can easily be pulled for reuse. Components like the graphics card are out dated for LINC, but can be used in devices like portable gaming systems.

In one step, LINC automatically disassembles into its few simple components, glass, aluminum and its circuit flex.


Linc changes the entire paradigm of the production and consumption model today. If implemented, a design such as this could greatly reduce hazardous waste and improve environmental health by reducing e-waste. But we also wanted something that is very desirable and in line with the kind of gadgets todays users expect. Something that targets all the key issues of today's gadgets and attempts to offer feasible solutions and start a discussion as to how we can do better.

LINC is leased to the user as a service, not a product.






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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Concept- Local Load-Levelling Power Storage Station

Load Levelling
A promising direction to avoid building more power plants is Demand Side management, seeking to lower peak energy usage. Two related concepts are Advanced Metering ("AMI") and large scale energy storage. AMI gives the consumers information about their consumption to help encourage them to cut back, especially during peak demand (4 pm on a 100 deg. F day in the city). Energy storage concepts use power generated at off-peak hours to charge up batteries or store energy in other ways.


Our research led us to propose a sub-neighborhood sized power station to help communities shave their peak power usage, and get power backup protection as a side benefit. We'll call it the local load-levelling ("3L") station. Sized for something like 20-60 homes in a several block area, the 3L Station is basically a mid-sized storage battery (50-100 kw sized) combined with a small diesel or fuel cell generator module . During off-peak hours, the batteries are charged from the electrical grid, with assistance from the generator if needed. At peak hours, the battery supplies the extra electrical load needed by A/C or other modern electric demands.


The sub-neighborhood tied into this system becomes a kind of local energy cooperative group, combining to avoid raising demand for a new power plant. Current generation technology is a small diesel generator gen-set with clean technology, such as the AdBlue or catalytic converter systems used on some European cars and trucks. A small natural gas reformer/hydrogen fuel cell arrangement may be possible in the very near future. The generator can be small because it has 2/3 of the day to charge the battery, if the battery is fully utilized. Another possible attribute is that the heat generated during battery charge and discharge could be captured and supplied to adjacent residences. In some locations, the community group served by this station could collectively add wind and/or solar power to help further reduce their total demand on the grid.

We see the station integrated into the neighborhood as a visually appealing asset, not hidden away. And that may be one of it's best attributes, because AMI field testing suggests that keeping power issues visible can be a powerful motivation for conservation.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ A Lesson in Green...


With more and more issues of energy usage and conservation coming to surface within the past several years, one challenge has always been educating the general population and helping influence them to make better decisions about their energy consumption. However, what if the advantages to being a little greener were introduced to children as young as second grade? Elementary students around the world work through math story problems asking how many apples Suzie would have left if she started with nine and gave Johnny five, but what if these problems could be focused to cover a lesson in green as well as mathematics? Below are a few possible examples of some story problems for you to try if you dare ask one question: Are you smarter than a green 5th grader?


Today's Quiz -

1) Jodie’s mom recently read that it takes energy equal to 0.42 gallons of gasoline to produce and ship a single pound of beef, and energy equal to 0.01 gallons of gasoline to produce a single pound of vegetables. If her family consumes 25 pounds of beef and 35 pounds of vegetables every month:

a) How much gasoline does it take to produce the beef they eat?
b) How much gasoline does it take to produce the vegetables?
c) How many times as much gasoline does it take to produce a pound of beef compared to a pound of vegetables?



2) Mike just bought a new handheld game system with his saved allowance. He is trying to decide whether to buy rechargeable batteries or disposable alkaline batteries. Over the course of the year he will need either 48 disposable batteries which cost 85 cents per battery or 8 rechargeable lithium batteries which cost 2 dollars each.

a) How much will it cost Mike for a year of disposable batteries?
b) How much will it cost Mike for a year of rechargeable batteries
assuming he already has a charger?



3) Joanne lives in Cincinnati and wants to visit her sister in Chicago for the weekend. She knows that using as little gasoline as possible helps the environment and she can either choose to take a Megabus or her own car. The trip is 320 miles. Her car gets 30 miles per gallon and she’ll be the only person in it. The bus gets 10 miles per gallon on the highway, and 35 people typically ride on this bus at the same time.

a) How much gasoline will Joanne’s car need per person
to make the trip?
b) How much diesel fuel will the Megabus need per person?
c) (Extra credit) If burning a gallon of gasoline creates 20 pounds of carbon dioxide ("CO2"), and burning a gallon of Diesel fuel creates 22 pounds of CO2, how much less CO2 will Joanne's trip take if she takes the bus instead of the her car?



How do you think you did? Below you can find the answers to the above problems in order to check your work. Ok, so maybe you found those math skills are a little rusty. Regardless, teaching elementary school children about the benefits of being green, as proposed by energy consultants and agencies such as NASA, should be a positive step.


Solutions:
Solution #1:
a) 25*.42 =10.5 gallons of gasoline
b) 35*.01 = .35 gallons of gasoline
c) 1 pound of beef requires .42 / .01 = 42 times as much gasoline compared to a pound of vegetables.

Solution #2:
a) 48 * $0.85 = $40.80
b) 8 * $2 = $16

Solution #3:
a) 320miles/ (30 miles per gallon * 1 person) = about 10.7 gallons of gasoline per person
b) 320 miles / (10 miles per gallon * 35 people) = about .9 gallons of diesel per person.
c) The car trip would generate 10.7 gallons * 20 lbs per gallon = 214 pounds of CO2. Joanne's share of the bus trip would generate .9 gallons * 22 lbs per gallon = 20 lbs of CO2. Taking the bus will save 214-20 = 194 lbs. of CO2!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Concept: LUTW LED Housing Redesign

We were inspired by the work of LUTW and wanted to take a quick look at how we might be able to improve the delivery of light to developing countries. This is a redesign of the existing LUTW LED housing, focusing on cost of delivery, user experience, and quality of light.

The LUTW System
The LUTW system consists of two LED lights in mountable housing, a solar panel, a rechargeable battery to store the power, and electrical wiring to connect it all. Volunteer technicians generally install the systems in small towns and variations on the system are available.


The Redesign
Our concept for updating the LUTW LED housing is a simple object that snaps together to capture the LED PCB and lens. The two sides are identical and can be created from the same mold. The housing has features molded in that allow it to be easily mounted, wired, and accessed for service. The loops on the edge of the housing serve as an easy interface for adding a shade to control the quality of light.


The redesign aims to reduce the cost of manufacture by reducing the number of parts in the system and the weight for transport. The concept is limited in its impact to just the LED housing, but it is hoped that with further research we can address the full system of lighting.



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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Concept - Current State

We were inspired by the energy visualization concepts and the lack of well design device timers to create this high tech system to help individuals take control of their energy usage. Current State is a real-time energy use monitoring system and timer for powered devices combined into one. The Current State system is made up of two parts, a mobile application for you cell phone, which allows you to control and monitor electricity use from anywhere, and a series of Plug-Ends that give you control over the products around your house.



How it Works

1. Order the system online, specifying the number of Plug-Ends needed.
2. Install Current State software on your mobile device.
3. Attach Plug-Ends to powered devices around your house.
4. Sync Plug-Ends to software, giving each powered device a descriptive name and confirming its location within your house.
5. Use Current State to remotely monitor your energy usage, control your devices, and set up automatic timers.



The Plug-Ends
The Plug-Ends allow users to turn powered devices on or off remotely. Devices can be turned on and off and the flick of Current State’s virtual switches, or set up on timers to turn themselves on and off at specified times.

The Plug-Ends are designed to be simple and energy conscious. They contain no LEDs or screens. All of their controls can be accessed through your mobile device.


Current State Software

The Current State software is designed to help users monitor their energy usage and take steps to control their energy consumption. Here is a closer look at some of the application’s features...

Usage and Goals
The Usage screens focus on energy consumption throughout your house. The main screen shows real-time energy rates and your overall usage in killowatt hours and dollars for your current billing period. An overall graphic of your home depicts rooms that are at high, acceptable, or low energy consumption.


Close ups of each room help identify which devices and outlets are causing the most drain. Current State is designed to help educate users and therefore uses a percentage system based on a user’s energy goals to judge over consumption. Users can specify energy goals for each room or device. Energy usage is shown as a percentage of that goal, where 100% is the set goal and anything above or below 100% shows excess consumption or efficiency.


Energy efficiency goals can be monitored and changed over time. For extra motivation and a competitive twist, your energy usage and goals are ranked in comparison to other users in your neighborhood and around the country. Participating energy companies can choose to add additional incentives for well set and achieved efficiency goals.



Controls

The Control section of Current State gives users remote control over any powered device in their house with a Plug-End attached to it. Devices can be turned on or off from anywhere within or outside of the home. All devices have an additional Auto setting, which acts as a timer. There are many devices within a house that do not need to be powered up, or even on standby, at all hours of the day. For these types of devices, the Auto timer setting can be used. Users set on and off times for both morning and night time hours to help reduce excess energy usage and increase their home’s overall efficiency.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ ENERGY - Summary and Observations

General Observations

From the invention of the electrical grid and the first motorized vehicles, we have spent our time designing more and more ways to use energy. We are now at a point where we realize that our energy consumption has gotten out of hand and is taking a large toll on the Earth. A trend has finally started to take responsibility for our over consumption and begin steps to reduce our energy usage.

As our demand for electricity and fuel has slowly turned into an energy crisis, it has become both essential and profitable for companies to invest in cleaner energy production and energy saving technologies. The past decade has seen huge advances in alternative energy sources, cleaner fuels, and energy efficient products. Advances in greener energy that have been discussed for years are finally being pushed into reality.

Green energy technologies are developing very quickly and in many different directions, making it hard for the general public to keep up. People have become overwhelmed and lost in all the competing technologies and options. There is an ton of ever changing information about green energy alternatives and ways to conserve energy but most of it is just words. We need to find ways to really educate people on how to turn their desire to change into actual change.

All the contributors to The Greener Grass stated the biggest need/opportunity within Energy to be EDUCATION. Education is needed all levels. To clearly educate people on how much energy they consume, on how to effectively reduce their energy consumption, and on what new technologies are available and how they compare to existing alternatives.


Here is a look at some of the topics we discussed within the Energy category:

Solar Power



Solar power has become one of the most effective small scale energy generation alternatives. It converts the sun’s energy into electricity, used to power homes and products. Solar power’s negative byproducts are minimal and mostly produced during the solar panel’s production process, not in the energy generation itself.

Advances in solar power have been huge over the past few years. Many companies have put a lot of effort into making solar panels more affordable, easier to install, and more efficient. Solar panels are at a point where they are a plausible and effective way of producing electricity.

Solar panel roofs, which provide electricity to entire building, have become one of the largest applications of solar power. There has also been a surge of solar powered gadgets and devices such as lights, bags, vending machines and more. In these cases, solar panels make the devices self-sufficient from an electrical point of view, reducing our energy consumption and allowing them to be used off the grid or in places where electricity is not available.

An important side effect to note about solar power, and other alternative energy sources, is that they also drive products to be more energy efficient. The amount of energy provided by alternative sources is still comparatively low so they work better running devices with low energy requirements. This drives the development of higher efficiency products. For example, if you want to develop and street lamp running off solar power, the light source has to be efficient enough to run through the whole night off a small solar panel. This pushes not only towards better solar panels, but to more efficient light sources.

What can we do?
1. Stay educated on advances in solar power and other forms of alternative energy production.
See posts: Nanosolar Powersheets; Maglelv Wind Turbines; Salt Water as an Alternative Fuel;
2. Consider purchasing solar powered products.
See posts: Sun Table; Solar Cool.
3. Look at solar panels for new buildings or retrofits onto existing homes and businesses.
See posts: Sharp Solar Systems.


Architecture


Homes and industrial or commercial buildings use a lot of energy. There are many things to consider when constructing or renovating a building to be more energy efficient. Energy efficient architecture choices can save the owners or occupants significant amounts of money on their energy bill while reducing the building’s impact on the environment.

The most widely recognized green architectural rating is the Leadership in Energy and Environmental Design (LEED) system. It is used for developing high performance and sustainable buildings of all types. One of the 6 main areas it looks at is energy efficiency. LEED ratings started off as voluntary but are quickly becoming required in many cities. Although many factors of the LEEDs ratings are up for debate, the system as a whole has make big improvements in the energy efficiency and sustainability of buildings.

A lot of attention is being paid to the energy efficiency of new buildings, but there are also a lot of changes that can be made to older buildings or homes to help improve their efficiency. For example lower ceilings and better windows help keep energy used for heating to a minimum and the addition of more natural light reduces the amount of energy required for lighting.

Building green buildings is only half of the battle. We also need to fill our buildings with more energy efficient products. Lower energy light bulbs, and more efficient appliances and heating/cooling systems are also needed.

Sustainable building techniques have become part of most architectural education programs, but there is still a huge need to educate people who are purchasing or using buildings. Housing brochures mention square footage and number of bathrooms but not a home’s energy efficiency. Incentives for lowering your home’s energy bill need to be more significant and should be expanded to incentives in mortgage rates for energy efficient homes.

What can we do?

1. Respect LEEDs requirements and Energy Star recommendations when building.
See posts: Lloyd Alter Interview; How will the U.S. Green Building Council L.E.E.D us to a better tomorrow?
2. Consider energy efficiency when renovating existing buildings.
See posts: Managing Energy in a Historic Office Building Interview; John Robbins Interview.
3. Use more energy efficient light bulbs, appliances and heating/cooling systems.
See posts: Are Compact Fluorescents the Way of the Future?; Energy Star.


Electricity Consumption


Electricity grids have been one of the largest technological advances in human history. It has changed the way we live, eat, work and communicate. Developing countries have put a lot of effort into finding new ways to take advantage of electricity, greatly increasing both our consumption and dependence on energy. Energy consumption and demand has slowly exceeded the amount of energy we can produce and the amount of pollution the Earth can handle. Drastic steps are needed to reduce the amount of energy we use without taking away from the lifestyles that people have become accustom to.

One significant step in reducing our energy consumption is to simply make products more energy efficient, meaning they do the same thing but require less energy with which to do it. There are two big factors to making more energy efficient products: Motivating companies develop them and educating people on which products are the most efficient. Educating consumers is the first step. Energy Star had done an excellent job in creating an energy efficient rating system that is simple and recognizable. Energy Star labels help people make informed decisions about which products are more energy efficient, and by how much. Growing acceptance of Energy Star rated products and other energy efficient alternatives is increasing demand for these products, in tern motivating companies to develop and produce them.

An important motivator to get consumers to buy more energy efficient products is to educate them on how much electricity they use. Household electricity monitors or smart metering need to be rolled out on a large scale. Seeing your real-time consumption information will help individuals become more aware of where and when they use energy and encourage them to find ways to cut down. Real-time consumption information and rates will also help people cut down their energy usage during high rate peak times. The development of products such as large scale batteries that charge at off-peak times for use at peak periods, will also help reduce the strain on electrical grids.

Energy consumption is more complicated than most people realize. Energy consumption is not limited to the amount of electricity we need to run products, but also the energy needed to produce, transport, and dispose of those products. Everything we consume involves energy to produce. The more we waste, the more energy we consume.


What can we do?
1. Pay attention how much electricity we use in our daily lives.
See posts: The (no so) Great Power of Consumption; Chris Jordan Interview; John Robbins Interview.
2. Purchase more energy efficient products.
See posts: Energy Star;
3. Reduce our waste.
See posts: Lynn Landes and Zero Waste Interview;
4. Turn off lights and powered devices when not in use.
See posts: Household Electronics Standby Mode Energy Consumption.


Transportation

With the number of vehicles on the roads globally reportedly topping a billion over the next 3 years, transportation has become one of the largest uses of energy. As the demand for fuel has risen, so has the price, conflict, and pollution associated with it. This has caused consumers, manufacturers and governments to start making changes. Changes are being made to make vehicles more efficient, to explore alternative sources of fuel or energy, and to cut down on pollution.

Cars are slowly becoming more energy efficient but they are still a major source of pollution and energy consumption. The most significant thing that we can do is to stop or limit our use of cars. Car pooling, taking public transportation, walking or biking, all greatly reduce our personal energy usage.

Personal transportation is just one small piece of the transportation energy discussion. The other part of the discussion is the transportation of goods. From hybrid locomotives with 40-60% energy savings, to regenerative braking cranes that recycle the energy of lowering containers for lift loads, to ships that switch to cleaner gas in the harbors, and truck routes that reduce idling time by avoiding left turns - some of the most interesting approaches to saving energy we came across were in the field of transporting products.

Shipping by boat was one of the most efficient modes of transporting goods. By traveling in a horizontal directions only (not up and down in the air) and the ability to carry very large loads, container ships are as much as 100 times more efficient per pound of freight-mile than air freight, with similar greenhouse gas savings. Advances still need to be made in the balance of trade to make sure that ships, as well as rail cars, aircraft and trucks, are all carrying goods in both directions.

Although economies of scale and transport efficiency improvements mean that non-locally grown food and products may be greener than you might think, buying locally still the simplest way to avoid excess energy usage in shipping. Smarter labeling needs to be implemented to help consumers make informed decisions about where their products came from and how much energy was used in their transportation.


What can we do?

1. Buy locally.
See posts: Park + Vine Interview; Notes on Food and Transportation;
2. Drive less.
See posts: Public Transportation Benefits Calculator.
3. Use more efficient means of transporting goods.
See posts: Interview with Intermodal Shipping and Maersk Line Part 1, Part 2, Part 3; Venture One; The Greenest and Meanest Cars of 2007; UPS takes the Right Approach to Save Energy; Hybrids Hit the Rails.



Education

Education about energy usage, energy efficient products, and energy generation alternatives need to happen on all levels. The information is out there, but we need to make it part of our daily lives. People need to be educated to take responsibly through actions and informed decisions.

We need to start better educating students about energy issues. Starting at elementary school, up to date energy topics need to be discussed and integrated into the everyday curriculum through math problems etc, to help raise awareness and change habits early on. Energy issues also need to become part of profession education programs. Energy issues should be discussed in architecture, design, engineering and business programs to give the next generation of professionals an even greater respect for energy and motivation to implement change.

Most importantly, we need to find ways to educate consumers. Products and initiatives such as smart metering, energy saving tax initiatives, Energy Star, product origin labels, and more, all help to provide people with the information and motivation to make informed energy saving decisions.


We hope that The Greener Grass coverage of ENERGY had been informative and helped to motivate energy saving changes in your personal or professional lives. Over the next week we will be posting some concepts and ideas that were inspired by our research into the topic or ENERGY.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Energy and Meat

We're supposed to be wrapping up our energy research, but I had to point energy-conscious readers to a great article from last Sunday's NY Times: Rethinking the Meat-Guzzler, by Mark Bittman. As Mark notes:
A SEA change in the consumption of a resource that Americans take for granted may be in store — something cheap, plentiful, widely enjoyed and a part of daily life. And it isn’t oil. It's meat.

Noting that Americans eat nearly 200 pounds of meat a year, Bittman cites data from several academic sources that each of those pounds of meat requires about 16 times as much fossil fuel to produce as the same caloric amount of vegetables. On top of that, it is estimated that 900 million tons of manure are produced each year. Whew!

In interesting side note from the article is that on an energy basis, it turns out that pigs and chickens are far more efficient at converting feed into meat. Mr. Bittman did his homework, and there's a lot more interesting information in this story. Not to mention the usual fine visual charts and diagrams. Check it out before you're next trip to the supermarket.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Light Up The World Foundation

We’ve been talking a lot on The Greener Grass about the overconsumption of energy, electricity in particular. An important part of the discussion that we haven’t addressed so far is the parts of the world that have little or no access to electricity. We take for granted what it means to have electricity – access to heat and light (even after the sun goes down), convenient ways or storing and cooking food, communication with the outside world, and much more.

There are many great organizations aimed at providing assistance for people without electricity. One that stood out to us was the Light Up The World Foundation. They are a non-profit organization affiliated with the University of Calgary, that aims to provide light to people in developing countries that have little or no access to electricity. Light is a valuable resource, especially for the education of children. So far, the Light Up The World Foundation has lit up more than 14,000 homes in 42 different countries.



The existing method for lighting homes with no electricity is most commonly kerosene lamps. Although they are effective, kerosene lamps have a lot of issues. They are dangerous, unhealthy, pollution producing, and require on ongoing supply of kerosene gas which is expensive and not always easily accessible. Light Up The World’s solution is to provide basic LED lamps to replace the kerosene ones. LEDs provide very bright light with minimal energy input, so little in fact that they can be easily charged using small solar panels.

Watch this short video to learn more about how the Light Up The World Foundation started, and how they are lighting up the lives (and hearts) of people around the world.



Light Up The World Foundation Webiste: www.lutw.org

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Are Compact Fluorescents the Way of the Future?



Lighting is a major sources of electricity consumption. Incandescent bulbs are known to be very energy in-efficient because they waste a lot of energy in the form of heat. This year has seen a big push for more efficient lighting solutions. Several countries around the world have banned the use of traditional incandescent bulbs including, Australia, Canada and Brazil. In the US, President Bush’s recent energy bill stated that beginning 2012, all new light bulbs will have to use 25%-30% less energy for the same amount of light as today’s bulbs.

There are many energy efficient alternatives to incandescent bulbs, including LEDs and halogens, but so far compact fluorescent bulbs have received the most attention and adoption. Compact fluorescent are currently up to 70% more efficient than incandescent bulbs and last 6-10 times as long, reducing both energy usage and waste. Wal-Mart has been one of the main supporters of compact florescent bulbs, pushing the bulb's sale within their stores.

The main complaint about compact fluorescent bulbs so far, has been the institutional, harsh, cool light that they give off. North Americans in particular, prefer the warm light of an incandescent bulb in their homes. The warm light is gives emotional comfort and a perceived sense of calm.

“To many people, giving up incandescent lighting means relinquishing some intangible, beloved quality associated with home in favor of a ghastly institutional glow.”


The New York Times recently published this article about compact fluorescents. They asked 12 members of their staff to try out 21 different low energy light bulbs (including 14 compact fluorescents) and evaluate them based on the quality of light. Their top choices are summarized in this chart. Their first choice was the Phillips Halogena because it produced “nice, soft, golden light”. The top compact fluorescent choices included the n:vision TCP Home Soft White and the TCP Spring Light/Soft White.




“Although most of the compact fluorescents were deemed unacceptable by the panel, there were several that were found to be not only acceptable but attractive.”


Although adoption of energy efficient light bulbs has been slow, the attention to these bulbs is still new and the technology and education systems around these alternatives is still developing. Tom Dixon is quoted in the article in regards to the quality of light produced by compact fluorescent bulbs, saying “I’m sure there were the same arguments when gas lighting replaced candles. The light’s quality is very different, and it’s going to take people some time to adjust to that.”

New York Times Article: Any Other Bright Ideas?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Lynn Landes and Zero Waste (part 2)

What actions are new / currently being done to help solve this problem

I really don’t know that anything’s being done much. I was deep into this subject 5 years ago and to my knowledge nothing much has changed since then. We’re producing more plastic than ever before, were wrapping everything in plastic including fruits and vegetables. While some countries are banning plastic bags and I think San Francisco has put a ban on a certain type of plastic bag…. For the most part our country has walked away from this issue, ‘ they’ve got their head in a landfill or something’ So really I don’t see much happening along these lines. Now of course instead of plastic being produced here were just getting it from overseas in our toys from china and its no better that it is made there instead of here.

I don’t really see a serious effort to reduce and recycle.


What can we do as consumers to help solve these issues?

I think it’s very, very important-- and I do this myself personally, to stop buying things that are not necessary. I do not buy soaps or detergents. I wash my clothes with apple cider vinegar, I wash with a combination of apple cider vinegar, oat flour and peppermint tea—I do different things but I do not use soaps or detergents because I feel that they cause more problems than they solve. Also, I’m more into making my own clothes.

So the first thing is-- don’t buy things you don’t need. And particularly think about what it took to get that product to you. For instance I don’t wear metal jewelry anymore because I’m thinking to myself ‘do I really want to support mining diamonds or gold or anything like that destroying the environment to adorn myself.

I don’t wear makeup because I think to myself: well, would I want to live next door to the factory that made this? Would I want to smell everything that was going on, do I want to have this transported so I can slap it on my face? So I choose to a large degree not to buy a lot of things that I used to buy, I just cut it out of my purchasing. What I do though when I go to the yarn store I buy local or I buy yarn that has not been dyed. What I am trying to do is learn basic skills all over again and it is tough. There is a lot of people can knot but hey often buy yarn that is synthetic, pre-dyed ect…and I try not to do that. I am trying to think through everything I do.

When I go to purchase my food, I used to go to Whole Foods all the time but I don’t do that anymore because I noticed Whole Foods was getting a lot of their vegetables from overseas. I’m thinking this is crazy. So what I tend to do is Ill eat in my time zone, so I don’t eat bananas I don’t eat oranges or that kind of thing. But Ill eat other things with acid or vitamin C in them. When I shop I tend to go to a market in Philadelphia that is staffed by volunteers and all the food is ‘local’ within 100 miles. I grow my own herbs and that sort of thing. So I try over time to do more and more stuff on my own, relearn skills that basically have been lost. I try to buy locally and buy organically.

So if you have a company that wants to do stuff, then the thing is to keep it local. I refuse to buy from any of the big box stores—whatever I do I try to do it locally.



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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ SunTable

Two Brooklyn designers (Devang A. Shah & Michael Low) got together and created an outdoor recreational table with a solar panel top. The SunTable.

SunTable is made to be left outside and used as a part of daily life. It uses the highest quality parts, and is designed from the ground up for sustainability and ease of recycling (90% is reclycable). It is designed and assembled in the USA.



The table can store 13 amp hours, at 12 volts and charges in 3 hours of sunlight. That equals 156 Watts in total. That is enough power to run a laptop for over 3 hours, or a TV for 4.


Designed for intermittent electrical use, it has an LED monitor which will display the charge level of the table. The energy is stored in a battery and accessible with the 12V DC outlet on the side of the table itself. An 120V AC inverter is also available.





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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.