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+ Skiff Reader highlights content


The world of media is taking strides towards removing the trees away from the daily content people demand. Many companies have put their bets on e-readers as being today's must-have item, yet so far several seem like glorified Gameboys. They often have thick bodies and screens crowed by peripheral features. While many await Apple's entrance in this growing market, check out this Wiki matrix of the offerings out now - nearly 40 devices in all!

Of the e-readers we've seen so far, we've been most impressed by one of the latest to market, the Skiff Reader (Skiff LLC and Sprint partnership). At just over one pound and .26 inch thick, it will be the thinnest of the large readers currently available, and it might seem flimsy or fragile except for the magnesium housing. The full 11.5" touchscreen is the overall hero here, making it ideal for the transition from print, allowing users to be consumed in the content. The screen, developed by LG, is a flexible metal foil e-paper display that is shatter- and crack-proof, and the main reason the reader can be wafer thin. It also has the highest resolution in the e-reader market so far at 1600 x 1200 pixels.



A promised benefit of e-ink screens is far better energy efficiency than a traditional backlit displays. The Skiff reader combines a very large screen with a Lithium-ion battery to claim a full week of use between charges. Users can download blogs, magazines, newspapers and books from the Skiff Store using USB, Wi-Fi or even a 3G network connection through it's deal with Sprint. Although it was introduced at the CES, this reader will be available at an unknown date later this year.

While e-readers may not excite the laptop and netbook generation, this might be the perfect stepping stone for millions of baby boomers who prefer simple tech. The large screen is easy on the eyes and closer to a magazine than a paperback, and a touch screen is more intuitive than peripheral buttons. Depending on the price point, these might easily find themselves in your kids classrooms as well (similar to our concept Papyrus tablet).

Images from Skiff.com

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Rethinking the Public Drinking Fountain



A 2007 article from Fast Company points out that North Americans spent $15 billion on bottled water. That's not only a lot of petrol to make the plastic, but also requires mountains of energy to transport the more than one billion bottles around the country every week. And on top of that, over 95% of bottles made in 2005 were single serving sized, which has one of the lowest recycling rates of other forms of plastic packaging.

There's a major, and costly, irony with the perception and reality of bottled water. Most people drink it because they think it's healthier than "free" tap water, when the reality is 24 percent of bottled water in 2005 was just filtered tap water packaged by Coke or Pepsi. Most people don't know that federal standards for tap water is higher than bottled, so in some cases it's not even cleaner.

And when you add in the economic strain of bottled, tap becomes much more attractive. A person keeping to the eight glasses a day would spend $2500 a year if they bought Aquafina, and upwards of $10,000 if you're springing for FIJI. The cost of the same amount of tap water is roughly $1.

Considering all that, it seems like a no brainer to stop hitting the bottle, and the people at triplepundit.com have a few interesting ideas about how to overcome the perception problem with the public watering hole.
What could be done to change this? What if the access point was moved away from the bathroom at the sake of being near plumbing and brought closer to a communal area? What if instead of being painting a dismal shade of beige it was modern like an Eames chair or designed by a Philippe Stark-esque type of icon? Perhaps these students could be educated to drink from the water fountain and making the fountain attractive and fashionable could enforce their behavior changes. At the very least, let’s make it a little easier to fill [personal bottles] rather than drink directly from the fountain.

An Eames-style iconic water fountain? Sign me up! Their article highlights this as part of a project and we can't wait to see the results.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ New Products Visualize Home Energy Use

About a year ago, we created our Current State concept to visualize home energy use. Since then we've seen a growing interest in the subject and there are two interesting articles about products that make this concept more of a reality.

Make created Tweet-a-watt, an open source piece of hardware that posts your data to Twitter. Tweet-a-watt captures and documents energy use but takes the idea a step further, by letting your friends and followers also track your energy use. In theory, this could create competition among neighbors or family members to be the most responsible energy users. Tweet-a-watt is an entry to Core77's Greener Gadgets competition, so if you like it let them know!

Appliance Design also continues to be a great resource for us. Electronics: Powerline Potential discusses an affordable technology called PLC (powerline communications). According to the article, PLC allows devices to communicate through our electrical lines, so it's an existing, low-cost technology that we're beginning to use in a new way: precise and efficient energy usage for homes and buildings.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Sony Ericsson GreenHeart

We've heard lots about phone recycling and how takeback programs are a key method for closing the loop on business's product cycles. We even did our own take on it, the LINC Lifecycle Phone.

Sony Ericsson seems very close to making this concept a reality with the GreenHeart. The phone features bioplastics, a 3.5mW zero charger, and eco-friendly packaging. According to many blogs, it was said to be a concept. But Appliance Design recently reported that 500 GreenHeart collection points are already in operation in 7 countries, including the U.S. Has anyone visited one of these collection points yet?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Metabolix Bioplastic Films

Cool Hunting pointed us to recent advancements made by bioplastic manufacturer Metabolix. They've developed a method to make sustainable bioplastics from a common prairie grass known as switchgrass.

One of Metabolix's products, Mirel, has proven to be a durable alternative for polyethylene films used in agriculture. We don't know much about potential applications for Mirel, but it would be a great if it could be used in consumer packaging where the films typically used are not currently recyclable.

Metabolix's site has a great multimedia section. Check it out to learn more about bioplastics and hear interviews from their senior management.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Forbes' Most Coveted (Green) Carts

If you're interested in moving to Australia to take advantage of the upcoming electric car infrastructure, maybe you should also get on the waiting list for a Tesla. Via Treehugger, Forbes released its list of most coveted cars, including the Fisker Karma, Tesla Roadster, and the Smart ForTwo. Tesla and Fisker are the most interesting additions to the list, adding a layer of environmentalism to the typical high performance sports cars that frequent these lists.

“It’s an idea whose time has come,” says Milton Pedraza, CEO of the Luxury Institute in New York. Any high-end manufacturer that can pull this off will have “an ability to leapfrog” other luxury brands in cachet, he says.


Like many other product categories, it makes sense for the sustainability trend to enter at the high end where consumers are willing to pay a higher premium. Companies release products and technologies at a high price point, and then begin developing more affordable versions. This is a good sign that electric cars (especially plug ins) could be a growing part of the auto industry in coming years.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Gas prices, hybrids, investments, oh my! An interview with Kiplinger's Mark Solheim

Mark Solheim is a senior editor and the automotive writer for Kiplinger's Personal Finance magazine. He's not only the brains behind Kiplinger's hybrid car calculator, but a great thinker on all things automotive and sustainable. He was kind enough to answer a few questions for us below:

Your hybrid comparison calculator is a fantastic tool. Can you tell us a bit about the process of creating it, and what lead you to the idea in the first place?
Thank you. The idea was first suggested by a colleague at Kiplinger's Personal Finance. I liked the idea and had already been planning to write a Drive Time column on how more hybrids make financial sense now that gasoline costs nearly $4 a gallon. So we decided to pair the column with the online tool. I met with the online team to brainstorm the approach and developer John King took the ball and ran, with input from me along the way. We used data supplied by a Vincentric, a Michigan automotive research firm that we have a long relationship with. 

As our research confirms, high gas prices can justify the premium you pay for hybrids because you're likely earn your money back in savings at the pump.

In the past, sustainable products and services were usually marketed by imploring consumers to "do the right thing." More recently, it seems like they're becoming more cost-competitive and marketing messages are focusing on cost savings and efficiency. What are your thoughts on this phenomenon?
No doubt that consumer interest is much higher now. Just a few years ago, hybrids were sold mainly to the environmentally conscious and early adopters because you couldn't guarantee payback for the several thousand dollar premium you paid. As our research confirms, high gas prices can justify the premium you pay for hybrids because you're likely earn your money back in savings at the pump. A year ago, after the tax credit for buying clean-energy vehicles from Toyota phased out, Toyota even offered a $2,000 cash rebate for the Prius to stimulate sales. Of course, after gas prices began their precipitous rise, no incentives were needed.

Hybrids are one stepping stone on the way to sustainability. This is a fascinating time in the auto industry because you see so many technologies evolving.

 As your calculator shows, hybrids and many other sustainable products are only cost-competitive when fuel and/or commodity costs are high. With oil prices down at the moment, will consumers simply go back to their old habits until prices rise again, or have they made permanent changes to their lifestyles?
That is the question of the year. As gas prices rose steeply this past spring and summer, any number of automotive industry executives conceded that the American public had made a permanent shift from gas guzzlers to fuel-efficient cars. Of course, they were responding to huge drops in sales of pickups and SUVs and figuring out how to shut down production of trucks and shift to small cars to meet the increased demand. But in my view, many American consumers are driven by short-term effects on their wallet and, once gas prices retreat, will be willing to buy a gas guzzler again. It's not an always an uninformed choice: Many Americans, who haul trailers or boats on vacation or run car pools or work in construction, need a truck or SUV. Even so, there's going to be a larger group of car buyers who stick to a smaller car or a midsize car with a four-cylinder engine. And carmakers are going to give them more choices. There are plans now to turn more econoboxes into nicely appointed small premium cars, for example. 

Are hybrids merely a stepping stone on the way to something else, or are they here to stay? What's next for auto efficiency and sustainability?
Hybrids are one stepping stone on the way to sustainability. This is a fascinating time in the auto industry because you see so many technologies evolving. Diesels are now being sold that meet the same California emission standards as gasoline engines. Electric cars for the masses are around the corner. So are diesel-electric hybrids. Ethanol holds promise once we have a cost-effective way to manufacture cellulosic ethanol. The long-term goal in automotive sustainability is hydrogen fuel-cell vehicles, but until there's a strong public-private partnership to create the infrastructure to deliver hydrogen to filling stations, that will technology will sputter.

What can auto manufacturers do to accelerate adoption of hybrids and other efficient vehicles? What are the barriers that are keeping consumers from completely migrating to hybrids?
Consumers need more choices in hybrids and other vehicles. That's coming, but often at too steep a price. For example, the Chevrolet Tahoe/GMC Yukon hybrids are nearly $10,000 more than the comparable gas-engine models. With diesels, the only non-SUV sold in all 50 states is the Volkswagen Jetta. Electric cars hold promise, but the lithium-ion battery technology is still being perfected, and the cost is still prohibitive. And my readers keep reminding me that they're wary of the reliability of the nickel-hydride batteries in hybrids, even though carmakers offer long-term warranties for the batteries. Time for these new technologies to prove themselves is another piece that will lead to greater acceptance. 

Thanks for your time! Is there anything you'd like to add?
In my opinion, there should be even greater government inducement, such as more-generous tax breaks, to promote clean-energy cars. That would take care of perhaps the number one barrier--higher price.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Kiplinger's calculator: Will a hybrid save you money?

Courtesy of Kiplinger.com, the online arm of the leading personal finance magazine, comes a handy tool for assessing the long-term implications of buying a hybrid. Two things stood out to me as I clicked around:
  1. It's great to see tools that help consumers make eco-friendly purchasing decisions based not on ideological grounds, but on financial grounds. As many thinkers like Vinod Khosla know, adoption of these technologies and products
  2. When evaluated on a total lifecycle basis, many hybrids are lower-cost only when gas costs about $3.75+ a gallon. As we saw this summer, it's not hard to imagine a scenario where gas costs far more than that, but until then, it may be tough to justify the purchase on a purely financial basis.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Thomas Friedman on "Geo-Greenism"

Thomas Friedman, author of "The World Is Flat," and now "Hot, Flat and Crowded" made a great appearance on NPR's Fresh Air last night. He made a very passionate, yet highly rational and reasonable argument for addressing a variety of critical issues, but his best moments were his recommendations on stimulating alternative energy innovation. This excerpt from his latest book outlines many of his main points:
I am convinced that the best way for America to solve its big problem the best way for America to get its "groove" back is for us to take the lead in solving the world's big problem. In a world that is getting hot, flat, and crowded, the task of creating the tools, systems, energy sources, and ethics that will allow the planet to grow in cleaner, more sustainable ways is going to be the biggest challenge of our lifetime. But this challenge is actually an opportunity for America. If we take it on, it will revive America at home, reconnect America abroad, and retool America for tomorrow. America is always at its most powerful and most influential when it is combining innovation and inspiration, wealth-building and dignity-building, the quest for big profits and the tackling of big problems. When we do just one, we are less than the sum of our parts.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Germany's Energy Education at the Mall

There have been more and more efforts here in the US aimed at making people aware of ways to increase their energy efficiency, saving consumer's money and lowering their carbon footprint in the process. Most efforts have been through in store kiosks (ex. light bulb demos), short television ads, newspaper/internet articles and company web pages.

I was recently visiting Darmstadt, Germany, walking with friends around one of the large shopping areas and got to see an impressive educational effort by Deutsche Energie-Agentur; the German Energy Agency (DENA).


We saw two large areas with all kinds of interactive displays and trivia-style games on a variety of energy topics, testing your knowledge and giving you a little in return.



One display area was smaller, with displays requiring no power. The other was a much larger one, powered displays including a computer for questions, and even an information desk with an attendant. Now that's impressive - a live person ready to answer your questions and create a real dialog about how you can save energy. I've got to brush up on my German to get that far, though!



Many of the kiosks seemed to repeat similar information, but in a slightly different form. One display asked the viewer which appliance they thought required the most energy over a year's time. Another, showed a variety of appliances that are regularly plugged into power strips even when not in use. When you flip the switch, the display told you how much that appliance would cost you, per year (in Euros of course). Though the information was similar, it was clear they had considered differences in how people will respond to the information, and selected methods that caused people to consider their own situation.


They also had plenty of eye-catching and educational handouts and takeaways for those people on the run. All of the handouts led readers to their web site to learn more.



Overall, it was refreshing to see how another country was educating its citizens about this global problem.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Pleasant Ridge Montessori - Education Goes Green

We started off our look at education calling out some visually and functionally exciting spaces at the U of Iowa, Yale, and Los Angeles in Education and Architecture. The newly completed Pleasant Ridge Montessori School where my commuter bus turns appears more conventional externally; it's modern yet restrained aesthetic was designed to blend with the established surroundings. Yet it's full of leading edge techonology and a landmark in green school design in Ohio, where it's expected to be the first LEED certified public elementary school.

A School Designed to Perform

Pleasant Ridge Montessori (Illustration-SHP Leading Design)

Designed by SHP Leading Design, Cincinnati Public Schools (CPS) showed it off at an open house for my community on August 10th. SHP and CPS were excited about all of the green features and educational advances built into the inviting space, as was I. It gave me the opportunity to learn about leading edge school design, the Montessori system, and meet a number of my neighbors whose kids will be attending this school starting in a few weeks.

The "periodic table" graphic provided by SHP starts to sum up many of the key green design features built into the school. The techno side of me was intrigued by the efficient raised floor/dropped ceiling ventilation system, the natural lighting system that starts at the adjustable venetian blinds inside the high placement windows, the interior windows that pass the natural to the interior hallways, and the automatic motion and light sensor control of the artificial lighting when needed.

PRM Advanced Ventilation enhancing Montessori on the floor activities

We also found the extended learning areas, or "ELA's" being built into many of the new school designs food for thought, especially in light of some interviews we've had with special needs teachers.

According to promotional materials "CPS is the model for green schools in the United States and is regarded as the greenest school district in the US." You can read more about the wide range of features, projects, and design firms at Soapbox Cincinnati, and at CPS' Facilities' website .


ELA joining mutliple classrooms for team or individual projects & tutoring

Anyone would find Pleasant Ridge Montessori appealing and comfortable, but it's really what's beneath the surface here that makes it a high tech performer!




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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Maggie's Organics shares tips on organic fabrics

Mary from Maggie's Organics, a producer of organic fabrics, was kind enough to send us some guidelines on what we need to know about using them. This is great news for those of us that are in the design business and often end up speccing materials: the more we know, the better we can make a case for using organic and sustainable materials. Thanks to Mary for the info!

When someone suggests organic, people automatically assume it will be more expensive, a hassle, and compromising ease of use for an eco-friendly alternative. However, organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production. There are specific chemicals - for example, the anti-felting chemicals used on washable wool - that are not allowed in true organic production – but those are very specific to each individual finished product.

The major difference in organic and conventional cotton fibers lies in its life before fiber, from seed to finish. From the seeds used to plant the cotton to finishing processes, organic methods offer several benefits to conventional cotton, resulting in a higher quality cotton fiber. Starting with the seeds and soil, organic cotton seeds are never genetically modified and are not treated with fungicides of any sort. Since organic farmers use crop rotation, there is little loss of soil or intensive irrigation involved as in conventional growing. Convention cotton is one of the largest pesticide dependent crops in the world and the insecticides and pesticides damage human health and the environment adding chemicals to the final cotton plant. When conventional cotton is harvested it is induced with toxic chemicals, whereas organic cotton is naturally defoliated from freezing temperatures or water management. After harvest cotton is whitened, finished, and dyed. Though some organic cotton companies use harmful methods, Maggie’s uses alternative methods to lessen the negative environmental and health impacts of its products. For instance, to whiten the cotton, traditional methods use chlorine bleach, whereas we use peroxide, a safer alternative that does not produce toxic by products. Traditional finishing requires chemicals and synthetic surfactants that our finishing does not. Dying our organic fabrics takes advantage of natural dyes with lower sulfur and metal content than conventional dying practices. The sulfur and metal can leach into human skin and the environment. Often times organic fibers are printed with water based inks or options without heavy metals.

"Organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production"

Organic guidelines provide firm laws to promote environmentally conscious and fair labor practices. At Maggie’s Organics we manufacture our finished products according to the voluntary North American Organic Fiber Processing Standards (See: http://www.ota.com/polls/21.html). True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile.

From a consumer standpoint, I do notice that the clothing I wear that is made from organic fibers is softer than conventional fibers. However, I believe this is attributed to the fact that true organic clothing does not undergo the chemical processing that conventional clothing does. So from a comfort perspective, it beats conventional hands-down! In my experience, organic clothing lasts just as long, if not longer, than conventional clothing. My favorite clothes are my organic ones! They feel better to wear on the inside and out!

"True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile."

Visit www.maggiesorganics.com for more information on the benefits of organic cotton and to check out attractive, durable, and affordable products made of certified organic fibers.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ SolarDuct: A modular rooftop air heating system

I came across an interesting new product called SolarDuct by way of Michael Pietchmann, from parent company SolarWall. In their words:
SolarDuct is based on the highly efficient and award-winning SolarWall® system. The technology has been specifically engineered for roof settings and for applications where a traditional wall mounted system is not feasible. The new modular product line will meet the increased market demand for cost-effective solar systems using proven technology.
“We are excited to be in a position to expand the solar air heating and PV/thermal markets with our new innovative rooftop systems” says John Hollick, President of Conserval and inventor of the SolarWall® technology. “Our company has used our expertise platform to develop and design new solar products that will provide increased flexibility for clients looking to integrate renewable energy solutions on their buildings.”
Get more information here!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ solar powered water sourcing

Water is essential to all the living communities on the planet. When looking for answers to challenges such as obtaining fresh water for the ever growing demand world wide, it makes sense to examine a range of possibilities. Consider how things work in nature. The hydrologic cycle is largely powered by solar radiation. The combination of knowledge and appropriate technology can offer some solutions that can help meet this basic human need.

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The WaterPyramid combines state of the art technology, capacity building and local entrepreneurship in order to achieve a long lasting (financial) sustainable situation.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Linc - The Lifecycle Concept Phone

When we attended the Greener Gadgets conference last month, we got totally charged up about the great presentations and discussions the panel had. We heard a lot of great ideas and opportunities for gadgets to really become greener, including product takeback programs, efficiency, and cradle-to-cradle philosophies. With that, we present our concept for a greener gadget - LINC.

LINC is a typical touch screen smart phone with all the connectivity and features you come to expect. Its got a cell phone, a media player, a web browser, GPS, downloadable content, Bluetooth, wifi, the latest 3G network. But here’s the catch. LINC is leased to the user as a service, not a product. The user holds on to the device for about a year, and when the next generation of hardware comes along, the user receives a new LINC in the mail. The LINCs inform the user of their hardware upgrade, wirelessly transfer the digital account, and before being shipped back to the manufacturer, LINC informs the user of the next part of its journey.


LINC is to be shipped back to a regional manufacturing facility. The device contains valuable materials like aluminum, glass, and electronic components that the producer can harvest for re-use. Typically, mobile phones contain hazardous waste that goes into a landfill or are left in a desk drawer to sit in.

LINC is designed for automated disassembly. A directed radiant heat beam targets its internal memory metal latch, releasing the assembly. In one step, LINC automatically disassembles into its few simple components, glass, aluminum and its circuit flex. The glass and aluminum, not containing any paints or adhesives, are easily recycled to pure grade materials for immediate reuse. The remaining flexible circuit contains all the electronics necessary for the entire device. It’s full of hazardous materials, but it has been safely recovered for proper disposal. Many of the chip sets can easily be pulled for reuse. Components like the graphics card are out dated for LINC, but can be used in devices like portable gaming systems.

In one step, LINC automatically disassembles into its few simple components, glass, aluminum and its circuit flex.


Linc changes the entire paradigm of the production and consumption model today. If implemented, a design such as this could greatly reduce hazardous waste and improve environmental health by reducing e-waste. But we also wanted something that is very desirable and in line with the kind of gadgets todays users expect. Something that targets all the key issues of today's gadgets and attempts to offer feasible solutions and start a discussion as to how we can do better.

LINC is leased to the user as a service, not a product.






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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Concept- Local Load-Levelling Power Storage Station

Load Levelling
A promising direction to avoid building more power plants is Demand Side management, seeking to lower peak energy usage. Two related concepts are Advanced Metering ("AMI") and large scale energy storage. AMI gives the consumers information about their consumption to help encourage them to cut back, especially during peak demand (4 pm on a 100 deg. F day in the city). Energy storage concepts use power generated at off-peak hours to charge up batteries or store energy in other ways.


Our research led us to propose a sub-neighborhood sized power station to help communities shave their peak power usage, and get power backup protection as a side benefit. We'll call it the local load-levelling ("3L") station. Sized for something like 20-60 homes in a several block area, the 3L Station is basically a mid-sized storage battery (50-100 kw sized) combined with a small diesel or fuel cell generator module . During off-peak hours, the batteries are charged from the electrical grid, with assistance from the generator if needed. At peak hours, the battery supplies the extra electrical load needed by A/C or other modern electric demands.


The sub-neighborhood tied into this system becomes a kind of local energy cooperative group, combining to avoid raising demand for a new power plant. Current generation technology is a small diesel generator gen-set with clean technology, such as the AdBlue or catalytic converter systems used on some European cars and trucks. A small natural gas reformer/hydrogen fuel cell arrangement may be possible in the very near future. The generator can be small because it has 2/3 of the day to charge the battery, if the battery is fully utilized. Another possible attribute is that the heat generated during battery charge and discharge could be captured and supplied to adjacent residences. In some locations, the community group served by this station could collectively add wind and/or solar power to help further reduce their total demand on the grid.

We see the station integrated into the neighborhood as a visually appealing asset, not hidden away. And that may be one of it's best attributes, because AMI field testing suggests that keeping power issues visible can be a powerful motivation for conservation.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ A Lesson in Green...


With more and more issues of energy usage and conservation coming to surface within the past several years, one challenge has always been educating the general population and helping influence them to make better decisions about their energy consumption. However, what if the advantages to being a little greener were introduced to children as young as second grade? Elementary students around the world work through math story problems asking how many apples Suzie would have left if she started with nine and gave Johnny five, but what if these problems could be focused to cover a lesson in green as well as mathematics? Below are a few possible examples of some story problems for you to try if you dare ask one question: Are you smarter than a green 5th grader?


Today's Quiz -

1) Jodie’s mom recently read that it takes energy equal to 0.42 gallons of gasoline to produce and ship a single pound of beef, and energy equal to 0.01 gallons of gasoline to produce a single pound of vegetables. If her family consumes 25 pounds of beef and 35 pounds of vegetables every month:

a) How much gasoline does it take to produce the beef they eat?
b) How much gasoline does it take to produce the vegetables?
c) How many times as much gasoline does it take to produce a pound of beef compared to a pound of vegetables?



2) Mike just bought a new handheld game system with his saved allowance. He is trying to decide whether to buy rechargeable batteries or disposable alkaline batteries. Over the course of the year he will need either 48 disposable batteries which cost 85 cents per battery or 8 rechargeable lithium batteries which cost 2 dollars each.

a) How much will it cost Mike for a year of disposable batteries?
b) How much will it cost Mike for a year of rechargeable batteries
assuming he already has a charger?



3) Joanne lives in Cincinnati and wants to visit her sister in Chicago for the weekend. She knows that using as little gasoline as possible helps the environment and she can either choose to take a Megabus or her own car. The trip is 320 miles. Her car gets 30 miles per gallon and she’ll be the only person in it. The bus gets 10 miles per gallon on the highway, and 35 people typically ride on this bus at the same time.

a) How much gasoline will Joanne’s car need per person
to make the trip?
b) How much diesel fuel will the Megabus need per person?
c) (Extra credit) If burning a gallon of gasoline creates 20 pounds of carbon dioxide ("CO2"), and burning a gallon of Diesel fuel creates 22 pounds of CO2, how much less CO2 will Joanne's trip take if she takes the bus instead of the her car?



How do you think you did? Below you can find the answers to the above problems in order to check your work. Ok, so maybe you found those math skills are a little rusty. Regardless, teaching elementary school children about the benefits of being green, as proposed by energy consultants and agencies such as NASA, should be a positive step.


Solutions:
Solution #1:
a) 25*.42 =10.5 gallons of gasoline
b) 35*.01 = .35 gallons of gasoline
c) 1 pound of beef requires .42 / .01 = 42 times as much gasoline compared to a pound of vegetables.

Solution #2:
a) 48 * $0.85 = $40.80
b) 8 * $2 = $16

Solution #3:
a) 320miles/ (30 miles per gallon * 1 person) = about 10.7 gallons of gasoline per person
b) 320 miles / (10 miles per gallon * 35 people) = about .9 gallons of diesel per person.
c) The car trip would generate 10.7 gallons * 20 lbs per gallon = 214 pounds of CO2. Joanne's share of the bus trip would generate .9 gallons * 22 lbs per gallon = 20 lbs of CO2. Taking the bus will save 214-20 = 194 lbs. of CO2!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Concept: LUTW LED Housing Redesign

We were inspired by the work of LUTW and wanted to take a quick look at how we might be able to improve the delivery of light to developing countries. This is a redesign of the existing LUTW LED housing, focusing on cost of delivery, user experience, and quality of light.

The LUTW System
The LUTW system consists of two LED lights in mountable housing, a solar panel, a rechargeable battery to store the power, and electrical wiring to connect it all. Volunteer technicians generally install the systems in small towns and variations on the system are available.


The Redesign
Our concept for updating the LUTW LED housing is a simple object that snaps together to capture the LED PCB and lens. The two sides are identical and can be created from the same mold. The housing has features molded in that allow it to be easily mounted, wired, and accessed for service. The loops on the edge of the housing serve as an easy interface for adding a shade to control the quality of light.


The redesign aims to reduce the cost of manufacture by reducing the number of parts in the system and the weight for transport. The concept is limited in its impact to just the LED housing, but it is hoped that with further research we can address the full system of lighting.



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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Concept - Current State

We were inspired by the energy visualization concepts and the lack of well design device timers to create this high tech system to help individuals take control of their energy usage. Current State is a real-time energy use monitoring system and timer for powered devices combined into one. The Current State system is made up of two parts, a mobile application for you cell phone, which allows you to control and monitor electricity use from anywhere, and a series of Plug-Ends that give you control over the products around your house.



How it Works

1. Order the system online, specifying the number of Plug-Ends needed.
2. Install Current State software on your mobile device.
3. Attach Plug-Ends to powered devices around your house.
4. Sync Plug-Ends to software, giving each powered device a descriptive name and confirming its location within your house.
5. Use Current State to remotely monitor your energy usage, control your devices, and set up automatic timers.



The Plug-Ends
The Plug-Ends allow users to turn powered devices on or off remotely. Devices can be turned on and off and the flick of Current State’s virtual switches, or set up on timers to turn themselves on and off at specified times.

The Plug-Ends are designed to be simple and energy conscious. They contain no LEDs or screens. All of their controls can be accessed through your mobile device.


Current State Software

The Current State software is designed to help users monitor their energy usage and take steps to control their energy consumption. Here is a closer look at some of the application’s features...

Usage and Goals
The Usage screens focus on energy consumption throughout your house. The main screen shows real-time energy rates and your overall usage in killowatt hours and dollars for your current billing period. An overall graphic of your home depicts rooms that are at high, acceptable, or low energy consumption.


Close ups of each room help identify which devices and outlets are causing the most drain. Current State is designed to help educate users and therefore uses a percentage system based on a user’s energy goals to judge over consumption. Users can specify energy goals for each room or device. Energy usage is shown as a percentage of that goal, where 100% is the set goal and anything above or below 100% shows excess consumption or efficiency.


Energy efficiency goals can be monitored and changed over time. For extra motivation and a competitive twist, your energy usage and goals are ranked in comparison to other users in your neighborhood and around the country. Participating energy companies can choose to add additional incentives for well set and achieved efficiency goals.



Controls

The Control section of Current State gives users remote control over any powered device in their house with a Plug-End attached to it. Devices can be turned on or off from anywhere within or outside of the home. All devices have an additional Auto setting, which acts as a timer. There are many devices within a house that do not need to be powered up, or even on standby, at all hours of the day. For these types of devices, the Auto timer setting can be used. Users set on and off times for both morning and night time hours to help reduce excess energy usage and increase their home’s overall efficiency.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ ENERGY - Summary and Observations

General Observations

From the invention of the electrical grid and the first motorized vehicles, we have spent our time designing more and more ways to use energy. We are now at a point where we realize that our energy consumption has gotten out of hand and is taking a large toll on the Earth. A trend has finally started to take responsibility for our over consumption and begin steps to reduce our energy usage.

As our demand for electricity and fuel has slowly turned into an energy crisis, it has become both essential and profitable for companies to invest in cleaner energy production and energy saving technologies. The past decade has seen huge advances in alternative energy sources, cleaner fuels, and energy efficient products. Advances in greener energy that have been discussed for years are finally being pushed into reality.

Green energy technologies are developing very quickly and in many different directions, making it hard for the general public to keep up. People have become overwhelmed and lost in all the competing technologies and options. There is an ton of ever changing information about green energy alternatives and ways to conserve energy but most of it is just words. We need to find ways to really educate people on how to turn their desire to change into actual change.

All the contributors to The Greener Grass stated the biggest need/opportunity within Energy to be EDUCATION. Education is needed all levels. To clearly educate people on how much energy they consume, on how to effectively reduce their energy consumption, and on what new technologies are available and how they compare to existing alternatives.


Here is a look at some of the topics we discussed within the Energy category:

Solar Power



Solar power has become one of the most effective small scale energy generation alternatives. It converts the sun’s energy into electricity, used to power homes and products. Solar power’s negative byproducts are minimal and mostly produced during the solar panel’s production process, not in the energy generation itself.

Advances in solar power have been huge over the past few years. Many companies have put a lot of effort into making solar panels more affordable, easier to install, and more efficient. Solar panels are at a point where they are a plausible and effective way of producing electricity.

Solar panel roofs, which provide electricity to entire building, have become one of the largest applications of solar power. There has also been a surge of solar powered gadgets and devices such as lights, bags, vending machines and more. In these cases, solar panels make the devices self-sufficient from an electrical point of view, reducing our energy consumption and allowing them to be used off the grid or in places where electricity is not available.

An important side effect to note about solar power, and other alternative energy sources, is that they also drive products to be more energy efficient. The amount of energy provided by alternative sources is still comparatively low so they work better running devices with low energy requirements. This drives the development of higher efficiency products. For example, if you want to develop and street lamp running off solar power, the light source has to be efficient enough to run through the whole night off a small solar panel. This pushes not only towards better solar panels, but to more efficient light sources.

What can we do?
1. Stay educated on advances in solar power and other forms of alternative energy production.
See posts: Nanosolar Powersheets; Maglelv Wind Turbines; Salt Water as an Alternative Fuel;
2. Consider purchasing solar powered products.
See posts: Sun Table; Solar Cool.
3. Look at solar panels for new buildings or retrofits onto existing homes and businesses.
See posts: Sharp Solar Systems.


Architecture


Homes and industrial or commercial buildings use a lot of energy. There are many things to consider when constructing or renovating a building to be more energy efficient. Energy efficient architecture choices can save the owners or occupants significant amounts of money on their energy bill while reducing the building’s impact on the environment.

The most widely recognized green architectural rating is the Leadership in Energy and Environmental Design (LEED) system. It is used for developing high performance and sustainable buildings of all types. One of the 6 main areas it looks at is energy efficiency. LEED ratings started off as voluntary but are quickly becoming required in many cities. Although many factors of the LEEDs ratings are up for debate, the system as a whole has make big improvements in the energy efficiency and sustainability of buildings.

A lot of attention is being paid to the energy efficiency of new buildings, but there are also a lot of changes that can be made to older buildings or homes to help improve their efficiency. For example lower ceilings and better windows help keep energy used for heating to a minimum and the addition of more natural light reduces the amount of energy required for lighting.

Building green buildings is only half of the battle. We also need to fill our buildings with more energy efficient products. Lower energy light bulbs, and more efficient appliances and heating/cooling systems are also needed.

Sustainable building techniques have become part of most architectural education programs, but there is still a huge need to educate people who are purchasing or using buildings. Housing brochures mention square footage and number of bathrooms but not a home’s energy efficiency. Incentives for lowering your home’s energy bill need to be more significant and should be expanded to incentives in mortgage rates for energy efficient homes.

What can we do?

1. Respect LEEDs requirements and Energy Star recommendations when building.
See posts: Lloyd Alter Interview; How will the U.S. Green Building Council L.E.E.D us to a better tomorrow?
2. Consider energy efficiency when renovating existing buildings.
See posts: Managing Energy in a Historic Office Building Interview; John Robbins Interview.
3. Use more energy efficient light bulbs, appliances and heating/cooling systems.
See posts: Are Compact Fluorescents the Way of the Future?; Energy Star.


Electricity Consumption


Electricity grids have been one of the largest technological advances in human history. It has changed the way we live, eat, work and communicate. Developing countries have put a lot of effort into finding new ways to take advantage of electricity, greatly increasing both our consumption and dependence on energy. Energy consumption and demand has slowly exceeded the amount of energy we can produce and the amount of pollution the Earth can handle. Drastic steps are needed to reduce the amount of energy we use without taking away from the lifestyles that people have become accustom to.

One significant step in reducing our energy consumption is to simply make products more energy efficient, meaning they do the same thing but require less energy with which to do it. There are two big factors to making more energy efficient products: Motivating companies develop them and educating people on which products are the most efficient. Educating consumers is the first step. Energy Star had done an excellent job in creating an energy efficient rating system that is simple and recognizable. Energy Star labels help people make informed decisions about which products are more energy efficient, and by how much. Growing acceptance of Energy Star rated products and other energy efficient alternatives is increasing demand for these products, in tern motivating companies to develop and produce them.

An important motivator to get consumers to buy more energy efficient products is to educate them on how much electricity they use. Household electricity monitors or smart metering need to be rolled out on a large scale. Seeing your real-time consumption information will help individuals become more aware of where and when they use energy and encourage them to find ways to cut down. Real-time consumption information and rates will also help people cut down their energy usage during high rate peak times. The development of products such as large scale batteries that charge at off-peak times for use at peak periods, will also help reduce the strain on electrical grids.

Energy consumption is more complicated than most people realize. Energy consumption is not limited to the amount of electricity we need to run products, but also the energy needed to produce, transport, and dispose of those products. Everything we consume involves energy to produce. The more we waste, the more energy we consume.


What can we do?
1. Pay attention how much electricity we use in our daily lives.
See posts: The (no so) Great Power of Consumption; Chris Jordan Interview; John Robbins Interview.
2. Purchase more energy efficient products.
See posts: Energy Star;
3. Reduce our waste.
See posts: Lynn Landes and Zero Waste Interview;
4. Turn off lights and powered devices when not in use.
See posts: Household Electronics Standby Mode Energy Consumption.


Transportation

With the number of vehicles on the roads globally reportedly topping a billion over the next 3 years, transportation has become one of the largest uses of energy. As the demand for fuel has risen, so has the price, conflict, and pollution associated with it. This has caused consumers, manufacturers and governments to start making changes. Changes are being made to make vehicles more efficient, to explore alternative sources of fuel or energy, and to cut down on pollution.

Cars are slowly becoming more energy efficient but they are still a major source of pollution and energy consumption. The most significant thing that we can do is to stop or limit our use of cars. Car pooling, taking public transportation, walking or biking, all greatly reduce our personal energy usage.

Personal transportation is just one small piece of the transportation energy discussion. The other part of the discussion is the transportation of goods. From hybrid locomotives with 40-60% energy savings, to regenerative braking cranes that recycle the energy of lowering containers for lift loads, to ships that switch to cleaner gas in the harbors, and truck routes that reduce idling time by avoiding left turns - some of the most interesting approaches to saving energy we came across were in the field of transporting products.

Shipping by boat was one of the most efficient modes of transporting goods. By traveling in a horizontal directions only (not up and down in the air) and the ability to carry very large loads, container ships are as much as 100 times more efficient per pound of freight-mile than air freight, with similar greenhouse gas savings. Advances still need to be made in the balance of trade to make sure that ships, as well as rail cars, aircraft and trucks, are all carrying goods in both directions.

Although economies of scale and transport efficiency improvements mean that non-locally grown food and products may be greener than you might think, buying locally still the simplest way to avoid excess energy usage in shipping. Smarter labeling needs to be implemented to help consumers make informed decisions about where their products came from and how much energy was used in their transportation.


What can we do?

1. Buy locally.
See posts: Park + Vine Interview; Notes on Food and Transportation;
2. Drive less.
See posts: Public Transportation Benefits Calculator.
3. Use more efficient means of transporting goods.
See posts: Interview with Intermodal Shipping and Maersk Line Part 1, Part 2, Part 3; Venture One; The Greenest and Meanest Cars of 2007; UPS takes the Right Approach to Save Energy; Hybrids Hit the Rails.



Education

Education about energy usage, energy efficient products, and energy generation alternatives need to happen on all levels. The information is out there, but we need to make it part of our daily lives. People need to be educated to take responsibly through actions and informed decisions.

We need to start better educating students about energy issues. Starting at elementary school, up to date energy topics need to be discussed and integrated into the everyday curriculum through math problems etc, to help raise awareness and change habits early on. Energy issues also need to become part of profession education programs. Energy issues should be discussed in architecture, design, engineering and business programs to give the next generation of professionals an even greater respect for energy and motivation to implement change.

Most importantly, we need to find ways to educate consumers. Products and initiatives such as smart metering, energy saving tax initiatives, Energy Star, product origin labels, and more, all help to provide people with the information and motivation to make informed energy saving decisions.


We hope that The Greener Grass coverage of ENERGY had been informative and helped to motivate energy saving changes in your personal or professional lives. Over the next week we will be posting some concepts and ideas that were inspired by our research into the topic or ENERGY.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Energy and Meat

We're supposed to be wrapping up our energy research, but I had to point energy-conscious readers to a great article from last Sunday's NY Times: Rethinking the Meat-Guzzler, by Mark Bittman. As Mark notes:
A SEA change in the consumption of a resource that Americans take for granted may be in store — something cheap, plentiful, widely enjoyed and a part of daily life. And it isn’t oil. It's meat.

Noting that Americans eat nearly 200 pounds of meat a year, Bittman cites data from several academic sources that each of those pounds of meat requires about 16 times as much fossil fuel to produce as the same caloric amount of vegetables. On top of that, it is estimated that 900 million tons of manure are produced each year. Whew!

In interesting side note from the article is that on an energy basis, it turns out that pigs and chickens are far more efficient at converting feed into meat. Mr. Bittman did his homework, and there's a lot more interesting information in this story. Not to mention the usual fine visual charts and diagrams. Check it out before you're next trip to the supermarket.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Light Up The World Foundation

We’ve been talking a lot on The Greener Grass about the overconsumption of energy, electricity in particular. An important part of the discussion that we haven’t addressed so far is the parts of the world that have little or no access to electricity. We take for granted what it means to have electricity – access to heat and light (even after the sun goes down), convenient ways or storing and cooking food, communication with the outside world, and much more.

There are many great organizations aimed at providing assistance for people without electricity. One that stood out to us was the Light Up The World Foundation. They are a non-profit organization affiliated with the University of Calgary, that aims to provide light to people in developing countries that have little or no access to electricity. Light is a valuable resource, especially for the education of children. So far, the Light Up The World Foundation has lit up more than 14,000 homes in 42 different countries.



The existing method for lighting homes with no electricity is most commonly kerosene lamps. Although they are effective, kerosene lamps have a lot of issues. They are dangerous, unhealthy, pollution producing, and require on ongoing supply of kerosene gas which is expensive and not always easily accessible. Light Up The World’s solution is to provide basic LED lamps to replace the kerosene ones. LEDs provide very bright light with minimal energy input, so little in fact that they can be easily charged using small solar panels.

Watch this short video to learn more about how the Light Up The World Foundation started, and how they are lighting up the lives (and hearts) of people around the world.



Light Up The World Foundation Webiste: www.lutw.org

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Are Compact Fluorescents the Way of the Future?



Lighting is a major sources of electricity consumption. Incandescent bulbs are known to be very energy in-efficient because they waste a lot of energy in the form of heat. This year has seen a big push for more efficient lighting solutions. Several countries around the world have banned the use of traditional incandescent bulbs including, Australia, Canada and Brazil. In the US, President Bush’s recent energy bill stated that beginning 2012, all new light bulbs will have to use 25%-30% less energy for the same amount of light as today’s bulbs.

There are many energy efficient alternatives to incandescent bulbs, including LEDs and halogens, but so far compact fluorescent bulbs have received the most attention and adoption. Compact fluorescent are currently up to 70% more efficient than incandescent bulbs and last 6-10 times as long, reducing both energy usage and waste. Wal-Mart has been one of the main supporters of compact florescent bulbs, pushing the bulb's sale within their stores.

The main complaint about compact fluorescent bulbs so far, has been the institutional, harsh, cool light that they give off. North Americans in particular, prefer the warm light of an incandescent bulb in their homes. The warm light is gives emotional comfort and a perceived sense of calm.

“To many people, giving up incandescent lighting means relinquishing some intangible, beloved quality associated with home in favor of a ghastly institutional glow.”


The New York Times recently published this article about compact fluorescents. They asked 12 members of their staff to try out 21 different low energy light bulbs (including 14 compact fluorescents) and evaluate them based on the quality of light. Their top choices are summarized in this chart. Their first choice was the Phillips Halogena because it produced “nice, soft, golden light”. The top compact fluorescent choices included the n:vision TCP Home Soft White and the TCP Spring Light/Soft White.




“Although most of the compact fluorescents were deemed unacceptable by the panel, there were several that were found to be not only acceptable but attractive.”


Although adoption of energy efficient light bulbs has been slow, the attention to these bulbs is still new and the technology and education systems around these alternatives is still developing. Tom Dixon is quoted in the article in regards to the quality of light produced by compact fluorescent bulbs, saying “I’m sure there were the same arguments when gas lighting replaced candles. The light’s quality is very different, and it’s going to take people some time to adjust to that.”

New York Times Article: Any Other Bright Ideas?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Lynn Landes and Zero Waste (part 2)

What actions are new / currently being done to help solve this problem

I really don’t know that anything’s being done much. I was deep into this subject 5 years ago and to my knowledge nothing much has changed since then. We’re producing more plastic than ever before, were wrapping everything in plastic including fruits and vegetables. While some countries are banning plastic bags and I think San Francisco has put a ban on a certain type of plastic bag…. For the most part our country has walked away from this issue, ‘ they’ve got their head in a landfill or something’ So really I don’t see much happening along these lines. Now of course instead of plastic being produced here were just getting it from overseas in our toys from china and its no better that it is made there instead of here.

I don’t really see a serious effort to reduce and recycle.


What can we do as consumers to help solve these issues?

I think it’s very, very important-- and I do this myself personally, to stop buying things that are not necessary. I do not buy soaps or detergents. I wash my clothes with apple cider vinegar, I wash with a combination of apple cider vinegar, oat flour and peppermint tea—I do different things but I do not use soaps or detergents because I feel that they cause more problems than they solve. Also, I’m more into making my own clothes.

So the first thing is-- don’t buy things you don’t need. And particularly think about what it took to get that product to you. For instance I don’t wear metal jewelry anymore because I’m thinking to myself ‘do I really want to support mining diamonds or gold or anything like that destroying the environment to adorn myself.

I don’t wear makeup because I think to myself: well, would I want to live next door to the factory that made this? Would I want to smell everything that was going on, do I want to have this transported so I can slap it on my face? So I choose to a large degree not to buy a lot of things that I used to buy, I just cut it out of my purchasing. What I do though when I go to the yarn store I buy local or I buy yarn that has not been dyed. What I am trying to do is learn basic skills all over again and it is tough. There is a lot of people can knot but hey often buy yarn that is synthetic, pre-dyed ect…and I try not to do that. I am trying to think through everything I do.

When I go to purchase my food, I used to go to Whole Foods all the time but I don’t do that anymore because I noticed Whole Foods was getting a lot of their vegetables from overseas. I’m thinking this is crazy. So what I tend to do is Ill eat in my time zone, so I don’t eat bananas I don’t eat oranges or that kind of thing. But Ill eat other things with acid or vitamin C in them. When I shop I tend to go to a market in Philadelphia that is staffed by volunteers and all the food is ‘local’ within 100 miles. I grow my own herbs and that sort of thing. So I try over time to do more and more stuff on my own, relearn skills that basically have been lost. I try to buy locally and buy organically.

So if you have a company that wants to do stuff, then the thing is to keep it local. I refuse to buy from any of the big box stores—whatever I do I try to do it locally.



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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ SunTable

Two Brooklyn designers (Devang A. Shah & Michael Low) got together and created an outdoor recreational table with a solar panel top. The SunTable.

SunTable is made to be left outside and used as a part of daily life. It uses the highest quality parts, and is designed from the ground up for sustainability and ease of recycling (90% is reclycable). It is designed and assembled in the USA.



The table can store 13 amp hours, at 12 volts and charges in 3 hours of sunlight. That equals 156 Watts in total. That is enough power to run a laptop for over 3 hours, or a TV for 4.


Designed for intermittent electrical use, it has an LED monitor which will display the charge level of the table. The energy is stored in a battery and accessible with the 12V DC outlet on the side of the table itself. An 120V AC inverter is also available.





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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Lynn Landes and Zero Waste (part 1)

Lynn Landes is a freelance journalist specializing in environmental issues, waste disposal, health and politics. She is the founder of Zero Waste America, a Web-based environmental organization.

I talked with Lynn about the issues of waste in our country-- and our world.

Can you please explain the concept behind zero waste?

Well it’s really not a new concept it’s just what nature does which is recycle everything back into the environment. The concept of waste is what I think needs an explanation because it makes no sense at all. It just doesn’t make any sense to accumulate things that have no further purpose, because eventually (and it may not be in 100 years or 1,000 years) but we will simply just run out of space.

In the county we lived in for about 23 years, they have Mega-Landfills – these are mountain ranges of waste and it just makes no sense to do that and ruin not just your ground water but air as well and take materials out of the market place or out of the environment. It absolutely makes no sense to accumulate waste.


Does zero waste concern itself with all aspects of waste – consumer, industrial, and wasted energy?

It really involves everything. This is recognizing that in the modern world you’re going to have some toxic waste that is going to need to be contained until a technology is developed to safely return it to the environment or the market place. Recognizing that though, we don’t have to use all the plastic we use. Plastic, aluminum and other materials that are inherently unsafe can be minimized in their use rather than having no thought given at all to the affect of so much [plastic]. The petro-chemical industry is really the big culprit.

"It absolutely makes no sense to accumulate waste."


Is zero waste really possibly today?

It’s not a matter of it being possible—it’s vital.

Unless we find another planet to live on, we’ve got to do something. Frankly, in my opinion, attitudes have been changing of course, but there not going to take a sharp turn until the environment really begins to collapse. As the environment begins to collapse were going to have to re-assess what were doing and why were doing it.

That requires a really hard look at civilization that bases its decisions on what makes money and what doesn’t make money. So we have people running around trying to develop products with no thought as to their impact on the environment – they’re just thinking what will make them money, what constitutes as a job and that sort of thing.

"Waste is more than just what you may think of as trash."

Meanwhile were piling up the waste, we now have a world of have’s and have not’s; it’s a competitive environment instead of a cooperative one. So there has to be a paradigm shift, in other words we’re going in the wrong direction, we’re basing our actions on a game and that game is called money. But life of course is not a game and were paying a heavy, heavy price for treating it like a game.

So if instead you base your decisions on what’s good for -- or what will not hurt the environment and what’s good for everyone, you’re going to have to take money and jobs out of the equation.

What’s really amazing to me, particularly in the United States is we have abdicated any responsibility for our own well being. We don’t make our own clothes, we don’t make our own food in many respects; we are sitting here quite literally like couch potatoes expecting the rest of the world to service our needs.

That’s not only foolish and wasteful in terms of importing clothes and food from half way around the world. Even if the transportation was ‘energy free’ on a solar ship—still this society has lost the skills to survive. So basically were becoming over time more and more ignorant of what it takes to really survive in the most basic sense and to survive in a technology world.

Waste is more than just what you may think of as trash.
Zero waste is just a recognition that what were doing isn’t going to work and doesn’t make sense. You cant be a secure nation, city or town if you rely on food clothing and shelter from far away.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Scientific American: Coal ash more radioactive than nuclear waste

Things are rarely as simple as they look, and nuclear power is certainly no exception. Check out this excellent article from Scientific American for some really fascinating analysis on the radioactive output of coal (found via Slashdot):

The popular conception of nuclear power is straight out of The Simpsons: Springfield abounds with signs of radioactivity, from the strange glow surrounding Mr. Burn's nuclear power plant workers to Homer's low sperm count. Then there's the local superhero, Radioactive Man, who fires beams of "nuclear heat" from his eyes. Nuclear power, many people think, is inseparable from a volatile, invariably lime-green, mutant-making radioactivity.

Coal, meanwhile, is believed responsible for a host of more quotidian problems, such as mining accidents, acid rain and greenhouse gas emissions. But it isn't supposed to spawn three-eyed fish like Blinky.

Over the past few decades, however, a series of studies has called these stereotypes into question. Among the surprising conclusions: the waste produced by coal plants is actually more radioactive than that generated by their nuclear counterparts. In fact, fly ash—a by-product from burning coal for power—contains up to 100 times more radiation than nuclear waste.

Read the full article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Fuel Cells: What are They and How do They Work?

With an ever growing need for an alternative energy source, one of the newest, most promising technologies is the modern fuel cell. While licenses for fuel cell patents were purchased for use in NASA space programs back in the 1960’s, recent advances are making fuel cell technology a serious near future contender for general commercial purposes. However, with all of this recent talk of these breakthrough devices, one may wonder, what exactly is a fuel cell and how does it work?

How Does It Work

I checked out How Stuff Works to get a basic understanding. In the most basic sense, a fuel cell utilizes a chemical reaction to produce electricity, much like the standard batteries we are all familiar with. While there are many different types of fuel cells, let’s take a look at a polymer exchange membrane fuel cell (PEMFC) for the sake of simplicity.

In the basic construction, we basically have two plates with grooves or channels, one negative (called the anode) and one positive (called the cathode), much like the terminals on a battery. Between these two plates is a thin layer of material called a proton exchange membrane. Then, two “fuels” such as hydrogen and oxygen are sent down the channels on either side of the membrane. On the negative anode, molecules of a fuel like hydrogen are split into electrons (electricity) and protons (positively charged particles). The membrane allows the protons to cross the barrier in-between the two fuels while the electrons are forced to travel around an electrical circuit, generating a current, before rejoining the protons on the other side of the membrane and completing the chemical reaction, forming a byproduct such as water (in the case of hydrogen and oxygen) or carbon dioxide.

What About the Hydrogen?

In a world that relies upon naturally occurring and refined fuels such as gasoline, ethanol, propane, etc., how do we effectively produce the hydrogen necessary for fuel cells? While research continues in the pursuit of a long term, fully hydrogen sufficient solution, the answer for the transitional period from fossil fuels to hydrogen seems to lie in a process called “Steam Reforming.” Fuels like readily available methane (natural gas), ethanol, propane and even gas
oline are reacted with steam at high temperatures (700 -1000ºC) and in the presence of a catalyst (a material that speeds up a chemical reaction) produces hydrogen and carbon monoxide. Then, in another process called the "water-gas shift reaction," the carbon monoxide from the previous reaction is reacted with water and another catalyst and water, producing more hydrogen and carbon dioxide.

After saying this, I’m sure some red flags have gone up. Aren’t we trying to reduce greenhouse gas emissions? Isn’t that the point of using a fuel cell over conventional combustion? Won’t this just switch our dependence on imported oil to a dependence on natural gas? However, according to the U.S. Department of Energy,

“Producing hydrogen from natural gas does resu
lt in some greenhouse gas emissions. When compared to ICE (internal combustion engine) vehicles using gasoline, however, fuel cell vehicles using hydrogen produced from natural gas reduce greenhouse gas emissions by 60%... Current estimates indicate that using natural gas to produce hydrogen during the transition period to a hydrogen economy would increase overall U.S. natural gas consumption by less than five percent… [The Department of Energy] is not funding research activities for large-scale central production of hydrogen from natural gas. DOE efforts are focused on distributed natural gas reforming for the transition period only. Large-scale hydrogen production from natural gas reforming is a mature technology, and natural gas resources in the United States are limited—15% of the natural gas we use is imported. Producing large amounts of hydrogen from natural gas in the long term would only trade U.S. dependence on imported oil for U.S. dependence on imported natural gas.”

In addition, natural gas pipeline infrastructure already exists, reducing costs associated with needing new equipment, facilities and additional maintenance. Again, according to the department of energy, “Today, 95% of the hydrogen produced in the U.S. is made via natural gas reforming in large central plants. (The hydrogen produced is used predominantly for petroleum refining and ammonia production for fertilizer).”


High Efficiency

Another question that might arise is why do we even care about fuel cells? For one, they have incredible efficiency over standard batteries and combustible fuels alike. For two, they create less waste and/or pollution. Typical batteries are completely closed sys
tems, meaning that when their internal chemicals are finished reacting (and cannot be reversed in the case of rechargeables) the battery is completely “dead” and must be replaced, generating landfill waste and possibly environmental hazards while fuel cells will generate electricity as long as the proper fuels are continuously supplied. Additionally, in terms of engines taking advantage of fuel cells, typical byproducts are water, carbon dioxide or other eco-friendly compounds.

Although fuel cells have advanced incredibly far since the
ir first applications in NASA space programs, manufacturers still face many challenges in production. Equipment costs and sheer cost of materials (one material often found is platinum) used in the fuel cell must be overcome in order to make hydrogen cheap enough to be able to compete with current alternatives. Key research areas include reducing these costs with more effective catalysts/manufacturing methods and combining the many manufacturing processes required into several larger steps.

Despite these challenges, many companies are taking fuel cell technology to the next level, integrating them into various prototype consumer devices, vehicles and power generation devices. Among those companies are Honda with their FCX Clarity, their latest fuel cell vehicle, planned for availability to a limited number of customers in summer 2008. Other companies include Horizon Fuel Cell Technologies, whose remote control car runs completely on hydrogen, and Medis Technologies with their 24/7 Power Pack, producing portable power for a wide range of handheld devices.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ New Energy Bill from 2007

(This may seem like old news for some of you)


Last December, president Bush signed into law the Energy Independence and Security Act of 2007. The bill will help reduce America's dependence on oil, enhance energy conservation and efficiency and make the largest CO2 production cut in our countries history.

Here are the big bullets but to see the official fact sheet click here::

This new bill will:

+ increase our alternative fuel supply
+ set the national fuel economy standard 40% by 2020
+ provide provisions to improve lighting efficiency
+ set a new appliance efficiency standard
+ promote green building technology

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview: Intermodal Shipping & Maersk Line - Part III

Refrigerators, Ports, and the Overall Picture

This is third and final part of our look at the energy issues that the world’s largest container shipping company, MaerskLine, deals with, through the insight of Lee Kindberg, Environmental Director for Maersk’s North American Operations. You can check out parts one and two at
http://www.thegreenergrass.org/2008/01/interview-intermodal-shipping-maersk.html and
http://www.thegreenergrass.org/2008/01/interview-intermodal-shipping-maersk_17.html

Refrigeration

I like oranges, and noticed a few years back that a lot of oranges at my local supermarkets were from South Africa and Australia. You mentioned that refrigeration is important to Intermodal shipping; can you tell me more about that?

“You can fit a lot of oranges in a container! A fair number of the containers on board any one of those ships might contain produce such as say grapes from Chile, and those have to be kept at a very constant temperature, so they’re shipped in refrigerated containers which we call reefers. [A name also applied to ice-filled rail cars a hundred years ago]. Those containers have monitors on them and are kept on very tight control, because a very small change in temperature can result in moldy fruit, or damage to electronics. Electronics are often shipped in temperature controlled containers; you wouldn’t want them to get very hot in the middle of the summer for example, and the sealed containers are more humidity controlled.

Refrigerated containers use about 30% more energy than a standard container if you look at the total carbon footprint. When we take them off the ship and put them on the ground or on a [truck or rail] chassis, we actually plug them in. When we’re ready to put them on a truck or train, we mount a small diesel generator “genset” on them that runs the refrigeration unit.”

Food and transportation is an interesting topic I’ll be looking into more, because I like oranges, bananas, sushi, and other food items we don’t harvest anywhere near Cincinnati. A New York Times article suggests that given the relative efficiency of transporting food by container ships and rail, non-locally grown produce can actually be as “green” or even “greener” than locally grown. Check it out at: http://www.nytimes.com/2007/12/09/business/yourmoney/09feed.html

A Better Refrigerator!

At your website, I read a little about the QUEST program Maersk initiated along with the Dutch government to cut the energy demands of these refrigerated containers, what else can you say about that?

“The QUEST (Quality and Energy Efficiency in Storage and Transport) program was developed as a way to control the temperature of the goods instead of the air inside the container. By coming up with these finer controls we’re able to greatly reduce the energy required to operate those units. I believe last year we put several thousand new units into service with that type of controls. QUEST is a new approach based on thinking about what are you trying to achieve. It’s about trying to keep the cargo at a constant temperature instead of keeping the air at a constant temperature. There are also some improvements in the mechanisms and the insulation, so multiple parts make up the large total improvement.”

When fully implemented in 2008, the program is projected to reduce CO2 emissions by 325,000 tons per year. Again, I found that the economies of scale that Maersk operates at gives them the resources to make some significant advances in energy efficiency that might have applications elsewhere. Perhaps the local supermarket or your own refrigerator could benefit from the same technology.


Carbon Footprint Calculator

Our discussion about refrigeration reminded me that total carbon footprint and energy efficiency is complex, involving many factors, since most goods must travel by multiple modes to get to your home or business. I read that Maersk has deployed a Carbon Footprint Calculator service they provide for clients. Can I get some more information or a test case from this program?

“We have our new carbon-check calculator that allows us to help our customers calculate their total carbon footprint for transportation. It uses published data for air, truck, and rail, and our specific data for our ships. It allows us to calculate and compare two routes, or go all the way from the loading dock in China all the way to your local retail outlet. It allows you to optimize the route to take for each step, and can look at how each piece contributes to the total. We just rolled it out so it’s still proprietary, but the EPA in its SmartWay program has tools you can use to do land transportation calculations. Also the Clean Cargo Working Group of BSR has developed transportation calculators for both ocean freight and intermodal shipping.” (You can check that out at: http://www.epa.gov/smartway/ and http://www.bsr.org)


Efficiency & Safety Go Together

You’ve noted a couple of times how intermodal shipping has reduced the manpower needed, how efficient everything’s become compared to the old days when there might be hundreds of people on the docks loading and unloading cargo. It seems like there’s something else you wanted to say about that:

“Containerization has been part of what’s made that possible, but that also means fewer people who might get injured doing some of these very difficult cargo handling jobs. So we’ve worked to improve both safety and efficiency. In our new Port terminal in Virginia, we have a computer controlled storage area no people are needed in, which is a big safety plus.”

Dr. Kindberg was talking about the innovative Maersk operation that addresses these dual goals of safety and energy efficiency, the newly commissioned APM Intermodal terminal at Portsmouth, Virginia. APM Terminals is another Maersk division that operates over 50 intermodal terminals around the world. If you’re interested you can learn more at http://www.apmterminals.com/. APMT Virginia takes advantage of a number safety, pollution reduction, and energy-saving technologies, including hybrid lift cranes that store energy when lowering containers to re-use when lifting them.

A World of Energy Issues

I’ve learned what an integrated company Maersk is, having the ships, containers, terminals, and a technical division that helps design everything. Because everything is so vertically integrated, does that make it easier to choose the right options, because the right thing to do is probably the thing that makes the whole system more efficient?

“Maersk companies also include total logistics management, trucking, warehousing, shipyards, and a company that builds containers. It is a highly integrated company. While these are different divisions, we try to think about the whole transportation chain. Sometimes the biggest improvements are not in one particular little area, but those that work best across the whole chain, whether you’re talking safety, the environment, or efficiency. You have to look at the total transportation chain.”

It sounds like overall you have quite a wide ranging job. You’re covering both the local air quality situation, and global efficiency & CO2 issues, and everything in between. That’s a lot of responsibility!

“Well, it’s very interesting to say the least. And it’s gratifying when we can make a difference, like what we’re doing with our fuel switch on the West Coast, and what we’re doing to improve energy efficiency on the ships and refrigerated containers.”


Thanks to Dr. Kindberg, I have much better feel for the energy and environmental issues around shipping those oranges or computers, and about some unique efficiency improvements Maersk Line has helped develop that should help reduce the impact of global trade.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview: Intermodal Shipping & Maersk Line - Part II

Making the Ships Cleaner & More Efficient

This is part two of our look at the energy issues that the world’s largest container shipping company, MaerskLine, deals with, through the insight of Lee Kindberg, Environmental Director for Maersk’s North American Operations. You can check out part I at http://www.thegreenergrass.org/2008/01/interview-intermodal-shipping-maersk.html

Leading in Energy Efficiency

Now that I know a little more about the system, can you tell me more about where it’s evolving in the future?

“We’re seeing some bigger ships, but we’re also seeing ships designed from the keel up to be more energy efficient and environmentally responsible. This does mean lower air emissions. For example, we’re now building waste heat recovery systems into our ships. These systems provide up to 10% efficiency improvement in engine fuel economy and greenhouse gas emissions.

There are many other issues that we look at, in addition to energy efficiency, in terms of environmental design. For example, another environmental issue for ships is the hull coatings that prevent growth and build-up on the vessel hull. Those growths create drag which reduces energy efficiency and hurts ship performance. Unfortunately the old ones were toxic to other marine organisms. We’ve replaced the old type with a less toxic version, and are now transitioning to new silicone-based hull coatings that are non-toxic.”


Maersk appears to be a leader in advanced energy-efficiency technology in shipping. Can you tell me if Maersk a significant driver in making these advances happen through research and development?

“We have a group in Copenhagen called the Technical Organisation who are ship architects and engineers. We also work very closely with the ship yards, engine manufacturers and other suppliers around the world. As you can imagine, we’re fairly big customers of theirs. For the waste heat recovery system, we actually worked with four different suppliers and their research arms to optimize four different components of the equipment and the control system. In order to optimize the energy output from the total system, they actually had to make part of it less efficient to maximize the overall waste heat recovery. Bringing those four suppliers together to optimize energy efficiency was a pretty big step forward, and that system is now being built into a lot of our ships.”


This seems like a great investment in that not only are you making more profit – its good business sense, but it’s also better for the environment. Can you do that all the time?

“We can’t do that every time, because sometimes they’re not cost effective. But in many cases when we make investments that improve energy efficiency, we also improve the bottom line, so those are sustainable projects because they pay for themselves. They make business sense and they make good environmental sense. You know EPA’s definition of sustainability includes both economics and environmental impact.”

Clearing the West Coast Air

What about projects that might not pay for themselves?

“Not every project proposed makes good business sense; they still have to pass financial hurdle rates. But in some cases we actually do things that we know cost us more money. Today is actually an interesting day to be doing this interview, because at 6 o’clock, the Carsten Maersk will pull into Tacoma. When she gets to dock, she’ll switch to clean fuel in the auxiliary engines used for the entire time she’s tied up. At all four major ports where we have regularly scheduled vessel calls on the west coast, we will be burning clean fuel while we’re at dock. At the California ports we’ve also been doing it in the main engines and the auxiliaries while steaming in. It’s quite an expensive program. It absolutely does not pay for itself, but we believe it’s the right thing to do. We’re doing it to get experience burning these cleaner fuels, so we better understand what that does for all of the emissions factors, and also for operational concerns and maintenance.”

CO2 emissions are all over the news right now, but if you live in a port city, you’re much more concerned about what’s called criteria pollutants. These are the oxides of sulfur (SO2) that create acid rain and might have health effects, oxides of nitrogen (NOX) that are part of developing photochemical smog, and particulate matter, soot and fine particles that are not good to breathe. Those things are created by diesel engines whether they’re in ships, trains, or trucks, and whether they’re ours or your personal vehicle. But our volumes are bigger, so they’re a long term interest and concern to us.

The fact that we’re all so focused now on CO2 doesn’t take away from dealing with these criteria pollutants. We cannot lose focus on these because of air quality in port cities. We have to keep this in perspective; we can’t do CO2 instead of criteria pollutants. And it’s a very important issue when you deal with power plants. The criteria pollutants have been a concern and we’ve been trying to reduce them for 30 years. There are still regions of the country that don’t meet the national air quality standards; some of it’s from natural sources and some of it’s from the activities of man.”

What’s the difference between clean fuel and regular fuel?

“The typical bunker fuel they use when they’re out on the ocean has a maximum of 4- 4 ½ % sulfur, with an average of 2 ½ % sulfur. For people on landside, it’s similar to a No. 6 residual fuel oil used long ago to run boilers. It’s basically the leftovers from the refining business. It’s very cost effective, and these are huge diesel engines. The main engines on our biggest ships run 80,000 to 100,000 horsepower. Our S-class ships use the 80,000 hp engines, and are 1,200 feet long, as long as the aircraft carrier USS Eisenhower. These are very large ships, and by the way, we run them with about 20 people.

The fuels that we switched to in our four West Cost ports are 0.2% maximum sulfur, and it’s been averaging just under 0.1%, so that’s a 95% reduction in emissions of sulfur oxides. It also reduces particulate matter or soot, by about 87%. That makes it a much cleaner fuel, but it’s also approximately double the price.”

With the double price, I suppose it’s not likely that all operations would switch to clean fuel:

”There have been different proposals for how to reduce air emissions in port cities, many of which do have air quality concerns. Fuel suppliers tell us there are capacity issues about how much low sulfur fuel is available in the world. Capacity constraints also raise cost issues. There are two different proposals for improving air quality internationally; one is to require all vessels to use a somewhat lower sulfur fuel. For example, some of the sulfur control areas such as the Black Sea, have a maximum of 1 ½ % sulfur.

The World Shipping Council, Maersk Line, and a number of others including the US EPA, support a different approach – focus our resources on using really clean fuel in the air sheds where people live and breathe, to provide a much greater improvement in those areas. The fuel switches we make really do that. You’ve probably heard that Oakland and Los Angeles have significant air quality considerations. We switch to clean fuel 24 nautical miles out in both the main and auxiliary engines. I’d like to note that we’re the only company switching in the mains.

While the ships are at dock, the main engines are shut down, but you do continue to run the auxiliary engines. At dock, in addition to running the controls and radios, you’ve got a much larger ongoing energy load for refrigerated containers. A fair number of the containers on board any one of those ships might contain, say, grapes from Chile. Those have to be kept at a very constant temperature, so they’re shipped in refrigerated containers which we call reefers.”

Refrigeration turns out to be a big factor in intermodal shipping, and we’ll touch on some unique energy improvements that MaerskLine has helped implement in the last and final installment.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview - Solar-Cool

The Greener Grass recently had the pleasure of getting together with Ryan Mcgann, CEO of Solar-Cool Technologies a new innovative tech company based out of Long Island, New York. Solar-Cool Technologies is a research and development company specializing in self-sustaining temperature stabilization systems. Founders of the solar-cooler, a solar powered refrigerating cooler with warming capabilities (patent pending).



Check out the full exclusive video interview.






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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview: Intermodal Shipping & Maersk Line - Part I

Intermodal Transport

Did you know that 90% of all non-bulk cargo worldwide is moved by container ships? Over 18 million containers are in use, traveling on an “Intermodal Transportation” system of ships, ports, trains, and trucks to move products and materials worldwide. The system was pioneered by Malcolm McLean who came up with containerized shipping in the ‘50’s, centered around standardized shipping containers that minimize human labor to load and unload cargo.


Maersk Line
The energy implications of this worldwide net are obviously important, and I was very lucky to be able talk to the Environmental Director for Maersk’s North American Operations, Dr. Lee Kindberg. MaerskLine is a division of A.P. Moller - Maersk Group, and is the world’s largest container shipping company, based in Copenhagen, Denmark. Maersk has a fleet of 500 ships, some 1,900,000 containers, and dock facilities. Dr. Kindberg has spent 3 years at Maersk and over 25 years in environmental health and safety management in the Chemical and Shipping industry. I had a lot of questions for her:

First off, what are you responsible for at Maersk?
“I handle environmental issues in North America and work closely with my colleagues in Copenhagen on environmental issues relating to our international ships.”

Dr. Kindberg had suggested I review the environment portions of MaerskLine’s website, http://www.maerskline.com/. Anyone interested in knowing more about this industry, and its energy and environmental issues should take a look.

Transportation & Energy Efficiency
Energy efficiency is a key issues for transportation, and Maerskline’s charts illustrate the greater fuel (and C02) efficiencies of ships and rail. Container ships have an especially large advantage over air transport for long distances. After checking this out, I wanted to know more:

Can you tell me any more about why ocean shipping looks so efficient?

“Let’s look at this from an engineering perspective. The hardest thing to do energy-wise is to go by air. You not only have to move the cargo horizontally, but you also have to lift it vertically, and stay in the air. When you’re talking trucks or rail, you have to deal with mountains and rolling terrain, and you have rolling friction and those kinds of things. In a marine environment, you don’t have that rolling friction. You have a little bit of drag on the ship, but no solid against solid.

The other thing to think about is scale. Only a small quantity of cargo can be moved in each airplane. Then if you move to trucks, you’re basically moving one or two containers. A stack train might carry several hundred containers. But our big ships might carry as many as 8,000 twenty foot containers. (Note that we quote capacity in twenty foot container equivalent units (“TEU’s”), although a lot of them now are actually forty foot units which count as two TEU’s. A Forty foot container is about the size of a city bus; it is 8 feet tall x 8 feet wide x 40 feet long. And in case you’re interested, it can hold about 54,000 Barbie dolls!)

The real advantage with containerized shipping is that instead of having to lift each piece of cargo on and off the ship, you have containers that are standardized sizes. That gives you standardization and economies of scale. Because of that, you’re able to load & unload the ships very quickly and get them back on the water.”


I’ve often wondered how long it took to unload one of the big ships:

“It depends on how many containers are booked to be unloaded at each port. Ship unloading and loading times range from a few hours to 2 or 3 days.”

And how are the ships scheduled?

“Typically a ship is on what’s called a string, which is a group of ships which follow each other on a given route. When you go to an airport to get on a plane, you don’t care exactly which plane it is, you just care that there’s a US Airways or Delta flight at 4pm heading from Columbus to Charlotte today.

With our strings of ships there’s usually a sailing on a weekly basis out of a given port. That might take seven to eleven ships on a given string so we can ensure you’ve got that regular sailing. Those ships don’t just go back & forth from Shanghai to LA either. They might go to Hong Kong, Shanghai, Yokohama, then across to LA, then back up the West Coast, and then back across to Hong Kong. You have a certain number of containers that will be unloaded at any given port, and also loaded back on.”


Balance of Trade & Maximum Efficiency

I’ve been curious about how the containers got back overseas, or wherever they came from. To me that would be a measure of system efficiency. Do a lot of them go back empty, or can you fill them?

“Right now the balance of trade is such that in some ports, you have more goods coming in that going out. A certain number of empties have to be repositioned or returned back to the point of origin. The better the balance of trade, the more cargo you’re moving for pretty much the same fuel. Some US ports have a slight shift towards exports, while others are dominated by imports.

US exports include chemicals, agricultural products, and all kinds of things you wouldn’t think of, like used cars that are not economical to repair in the US, but may be very economical to repair in another country. A surprising variety of goods are exported from the US, like scrap iron, scrap paper, and electronics. We also export a lot of forest and building products and agricultural products like wheat, soybeans, and so on.

Remember too that an Internationally-flagged vessel is not allowed to take cargo shipments between US ports -- from Los Angeles to Tacoma for example.”

That’s a quick look at what Maersk Lines does. In the next installment we’ll take a look at what they’ve done to be more efficient and environmentally friendly. You can check that out at:

http://www.thegreenergrass.org/2008/01/interview-intermodal-shipping-maersk_17.html


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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Park + Vine... Where Being Green Is Easy

The Greener Grass recently sat down with Dan Korman, the owner of Park + Vine. Named for it's location on the corner of Central Parkway and Vine Streets in Cincinnati, OH, it is "a green general store where being green is easy" as the website declares - and where it also boasts a Walk Score of 97 out of 100.


The Greener Grass: Let's get some background first... where did you get the inspiration for the store?

Dan Korman: I got the inspiration from going to a farmer's market in Chicago called Green City Market, a sustainable market, so I became friends with a lot of the vendors there who are a combination of farmers, bakers and soap makers, and I just got a lot of inspiration from what they were doing as entrepreneurs and on a mission to make a product that was not only good for people, but also good for the environment. And then I saw three of them go from being vendors at the market to having their own storefront which gave me great inspiration.

"I'm a big proponent of shopping local - three times more money goes back into the community if you shop at a locally owned store versus a chain."

TGG: And it's so unique for Cincy - that's why I got excited about it. So, you've been open for seven months... How's business?

DK: Business is great actually - December was our best month in terms of retail... we started off strong in June, fell off a little in July and every month thereafter it's gone up, and we're essentially breaking even. There seemed to be a lot of pre-opening press exposure, and then the area started opening up, but because of the make up of the store we were able to ride it on our own, and not just the things happening around us.

TGG: That's great, and it seems like 'green living' has permeated the public consciousness now. Have you ever had anyone come into the store that hasn't understood its premise?

DK: No, most people who come here know about the store before they come in - well, word of mouth is the number one way people hear about it, and then whenever we're in the Enquirer or City Beat we typically get a nice little rush. Sometimes we'll get somebody who is like "What is this place?" - which is exciting! But what is also exciting is when we get people who are not from here who come specifically to this store from another area.

TGG: On your website and your blog you talk about local things that are happening in your neighborhood of Over the Rhine. How is 'being local' connected to 'being green' and saving energy?

DK: I was just asked something along those lines - what's most important to the business? Is it that you have products that are made out of recycled materials, is it that it's locally made, etc.? - it's really a combination of all of those things. We look for as much stuff as we can that is made locally and then bringing in stuff that fits the store's mission, and maybe that will provide inspiration for somebody to make it locally, like the furniture that we are sitting in right now. (Chairs and side table made from bike parts). Which captures a lot of people's imaginations. I'm a big proponent of shopping local - three times more money goes back into the community if you shop at a locally owned store versus a chain.

TGG: I think there's a lot of people that don't know that...

DK: It's statistally proven... I'm sure you've seen the Buycincy.com blog - and with the whole Cincinnati Unchained event we've aligned ourselves with and hopefully next year there will be even more momentum and businesses participating in it, raising awareness. It's funny because I've found that it's more of a struggle with my own family forgetting that one of their own family members owns a business and supporting that before going somewhere else...

TGG: Awareness and education seems still to be a really big issue when it comes to how to 'live green'...

DK: And without being too heavy-handed message as well, because we don't want that to be the case with this store, we want to keep things upbeat and offer a positive message. In addition to being a retail store, we have an education outreach arm as well - we're planning a workshop on composting and lead paints and somebody has pitched the idea of eco-feminism.

TGG: How are someways that the store itself is energy efficient?

DK: First off, we're in an existing building, so we're using something that was already here; I think it was built in the 1880's, and when we painted it we used non-toxic paint, Low-VOC paint. We use compact fluorescent lighting, and we had our HVAC system upgraded to where it complies with L.E.E.D. requirements. We're pretty sure we have the prerequisites in place for L.E.E.D., we just haven't pursued it. The refrigerator up front and the coffee maker that we have are Energy Star rated and a lot of the displays that we use in the store are re-used from other stores that no longer exist or things we found at antique stores. And we encourage people to ride their bikes or walk to the store... Starting February 1st officially, anyone who bikes or walks to the store gets 10% off.


TGG: That's awesome. So of the items in Park + Vine, what are some of the biggest energy savers for people?

DK: Well, water bottles are big. Instead of buying water bottles over and over again, you just use one and the same thing with reusable bags, we sell tons of reusable bags. We don't sell a ton of compact fluorescent bulbs, but we do have them in the store, and then we have the Smart Strip as well.

TGG: That's interesting, because I think the first two things that you mentioned would surprise most people as energy savers, but recently China just banned giving away free plastic bags at retail citing that they are "a huge waste of energy..."

DK: That's amazing... I'm going to put that on our blog.

"I just got a lot of inspiration from what they were doing as entrepreneurs and on a mission to make a product that was not only good for people, but also good for the environment."

TGG: You mentioned having more solar powered items - and it seems like solar products is kind of a maze when looking. I know you sell bags from Voltaic Systems for charging up small electronics. Are there many companies doing that for personal items?

DK: We're looking at a company called Silicon Solar which has a whole array of consumer friendly products that they make, and we were looking at solar powered holiday lights for the season, which makes sense for the outdoor, but didn't get to it in time, but we just went with the LED holiday lights. We are still going ahead with the batteries and battery chargers because of several requests. And that's what the store is - a direct response to what customers want. Doesn't it seem like the store has changed since you've first come in?

TGG: Yeah, it definitely has, and that's an interesting point. There's so many new 'green' items coming out that it seems there has to be a back and forth between who knows what's best and why...

DK: It goes both ways here. Our biggest competition is online, and what we've learned is that we need to let people know as much as possible about what we have, because we'll have people come into the store and say something like "Oh I didn't realize you had these Klean Kanteen bottles?!" because there is a certain amount of brand loyalty to certain products and people are used to buying them online. So they'll say, "Had I known I would have got them from you because the price is the same, and you don't have to pay for shipping."

TGG: So what's the greener grass for Park + Vine; what's in store for the future?

DK: Do more education outreach, and get even more involved in the neighborhood and the city in terms of Green initiatives because there is a lot going on in Cincinnati - it's amazing.

TGG: What are you most excited about?

DK: There's an initiative to make Over the Rhine a L.E.E.D. certified neighborhood as a whole... that's big. We're obviously excited about any bike initiatives along the river, glad that the city didn't cut the bike program and of course the street car... it would definitely affect us and be good for the overall city. And then we're bringing in compost bins and recycling containers, and more solar powered stuff, batteries and battery chargers. In the future, I'd love to get more into home improvement, building materials as well. We obviously only have so much space here... maybe build a L.E.E.D. certified building next door... who knows?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Energy Star

What is Energy Star?

Energy Star is a program run by the U.S. Environmental Protection Agency and the U.S. Department of Energy aimed at helping consumers choose energy efficient products. Their goal is to protect the environment while saving people money. Energy Star has created an approval system for household and office products based on energy efficiency and reducing of greenhouse gases. Products that meet their strict efficiency requirements are awarded with an Energy Star Label.

Energy Star was first introduced as a voluntary labeling program in 1992. It was initially only used for computers and monitors. By the mid 1990s Energy Star expanded to include office equipment and residential heating/cooling systems. Currently, the Energy Star program covers 50 product categories and thousands of models including all major appliances, office equipment, lighting, home electronics, and most recently, houses and commercial buildings.




What qualifies products for an Energy Star rating?

Each product category that Energy Star covers has its own set of requirements to meet in order to qualify for a rating. However, they do have a few general rules that apply to all products and markets. To be Energy Star approved, products must be about 30% more energy efficient than the majority of their competitors with similar performance and product features and without costing significantly more. More comprehensive product specific requirements are available on their website (www.energystar.gov).

Rating requirements are updated on a regular basis. As certain product categories become more energy efficient in general, Energy Star tightens its technological requirements to reflect these changes. Requirements are also updated as the way in which we use products changes. For example, as the number of hours a day that people spend on computers rises, Energy Star has adjusted its computer rating requirements to include efficiency of operating and idle modes, on top of their general power supply energy efficiency requirements.


What is an EnergyGuide?

Along with an Energy Star label, some approved products also come with an EnergyGuide. This yellow label estimates how much energy products will use annually, positions the product's efficiency in terms of the most and least efficient comparable products, and estimates the annual operating costs of using that product.



How is Energy Star making a difference?

Energy Star is taking the risk out of purchasing environmentally friendly alternatives. Energy Star approval labels guarantee that a product has the same performance as its competitors, but operates at higher efficiency. The simplicity of the Energy Star system allows people to make informed environmental decisions without having to do a lot of research or comparisons. In April 2007, Energy Star stated that public awareness and understanding of its Energy Star Label exceeded 65% in America.

Using Energy Star products can save consumers approximately 1/3 on their energy bill. They also reduce the strain on energy companies by cutting down our consumption, in turn cutting down greenhouse gas emissions and global warming.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview with Lloyd Alter


Living in Toronto, Lloyd Alter has been an architect, developer and inventor. He now spends his time as a writer. In the course of his work developing small residential units and prefabs, Lloyd became convinced that we just use too much of everything- too much space, too much land, too much food, too much fuel, too much money, and that "the key to sustainability is to simply use less. And, the key to happily using less is to design things better." (treehugger.com)

After reading a few of his articles on Treehugger and got a sense of his efficient philosophy, I wanted to ask him a few questions about his life as an architect and his experience with LEED requirements and what he thinks about this program. From my previous article-- and brief research about LEED I came to think the program was in need of help. An Architect, with concerns of efficiency and sustainability should have a better sense than myself about how LEED's is moving us along. So, lets begin...

As an Architect, how or why do you feel the LEEDs checklist may be failing?

I don’t. I have said before in my posts that I thought there were problems with LEED, I think the organization has gone through many efforts to solve the problems and is adapting to them, [and] that it recognizes them.

Two years ago I did write after hearing Bill McDonough saying that LEED is just a dumb check list that lets PVC get through. Then LEEDs set up a big committee to look at the use of PVC in buildings and came out with what I thought was a wishy washy conclusion saying that well PVC (windows) is really no worse than all the others in that aluminum has costs and every other window technique does so why are we picking on PVC. So, there slow moving, and they’re very careful. The check list system sometimes leads to point mongering where there’s the famous example of a $325 bicycle rack getting the same number of points as a green water-collection system.

I think that they’re doing very well and the other thing that has happened that has made me more supportive of them is A) they’re doing well but B) is their under attack by a whole pile of green-washing organizations being set up by people with vested interests who don’t like what LEED is doing; like the lumber industry doesn’t like the fact that LEED prefers people to use FSC certified lumber, so is set up an organization called Green Globes in the states which would be an ok standard but its whole function of being set up was to get around the LEED’s requirements for lumber. So Certain municipalities are saying “Green Globes is also acceptable to us” and basically that is a real problem when people start to work around other types of systems. There’s another one, house builders; ‘[LEED recognizes that big houses consume more resources than small ‘so let’s create a new system that doesn’t criticize you for being too big.’]

So LEED may not be perfect, but it is the best of the systems that are out there. It is completely independent of the industries that provide building materials, or the trades that build, and therefore, I think it’s almost above criticizing or those things that used to concern me too much with point mongering, were out growing this. People are seeing thru it, and the customer out there who wants to go into a LEED building, their consultants and real estate agents and architects are smart enough to see through this.


You have been an architect for many years, and seem to have maintained a green philosophy with your building. You have a Quote on Treehugger that says we just need to use less in general. Can you elaborate on this a little bit?

Well I’ve always been much more concerned about the efficiency of how we live than I was doing ‘green design’ and when I was in practice this was new and I really did not do a lot of it but when it comes to living with less… the fact of matter is if you look at our cars they’re all much bigger than they used to be, if you look at our houses they gone from an average of 900 sq ft to an average of 27-2700 sq ft in 30 years. That’s all because oil was so cheap, if you build a bigger house you didn’t have a problem heating it, also the builders didn’t have to build it very well because the gas was cheap and electricity was cheap.. So what has happened is we let everything we own balloon beyond what will soon be our ability to pay for the resources to heat and cool them. Or our ability to pay for the gas to drive to them because when gas was cheap we could all live in the distant suburbs, and if the government kept building 407’s and 400’s and adding lanes all the time then we could get to them.

But what we’ve got has essentially become unsustainable. So, what I say all the time is you don’t really have to change the way we do things… Toronto’s been around for a while and the old building have a lot of embedded body energy and we don’t need to knock them down to make green buildings – we just have to build at a density where people consume less space, less resources, less materials, less of everything to live the way they do.

When you go to Europe, you go to Amsterdam, Germany when they build new houses they’re very tight they’re very efficient and their buildings are all very close together because they realize that A) they build for a hundred years they don’t build for 20 like we do and B) they’ve got to pay to maintain it.

So I think that the future of sustainability is to basically use fewer resources and use them more efficiently.


Considering the prefabricated homes and their efficiency, do you feel that they will help solve some of our issues with global warming and become a trend on the rise in the upcoming years?

Absolutely yes. First of all they use about 30% less energy to build than the conventional home. Particularly out in the country when you see all the F150 pickup truck carrying the trades every day for 6 months up there and if someone forgets a box of nails its an hour to the nearest hardware store. Whereas if you build in the factory, you’ve got all of the tools there, most of the workers live nearby – in this case you don’t take the workers to the site where the house is gunna be you take the house to the site where the house is gunna be so that you get great efficiency. The other thing is the quality control of building inside, having inspectors, having whole processes of checking the work just lead to a better, tighter more efficient building you can have an architect design a wall to say R27, but when you measure it there’s actually gunna be leaks, there gunna be air infiltration, theres gunna be gaps where the insulation didn’t go straight to the edge and there’s gunna be significantly less—when you do it in a factory you get what you design.


When you start a new project, are there any personal standards or values you impose upon them?

Well I do not practice architecture anymore I find that I prefer writing than designing buildings so I am spending all of my time on things like Treehugger now.

But when I did practice I absolutely.. I lost work at times because of what I thought. I remember being asked a couple of times to renovate big houses, and I would go and I would and I would say them ‘why this is good, this is history... you need a new furnis and a new kitchen, but I don’t want to knock down that wall this rooms got great proportions. And I lost work because I liked what was there more than what I thought I could add to it.

We have to think about old buildings that way. If everybody just says ‘oh this is just old – lets knock it down and change it… or this house is slightly not energy efficient so spend a million bucks to build a new one that is marginally more energy efficient’ and not considering all the energy and resources that will be going into building the new house.

I think very much we have to think about what we have so carefully before you go and do a new project.


It seems hard to find designers if not consumers or buyers who are willing to think about things in this way. Do you have anything you’d recommend for a designer sticking up for their beliefs or in dealing with clients who may have desires for something that may be out of reach – or simply not responsible.

Well one thing that we have to do, and the problem in Ontario and Canada goes right back to the schools and our education and where we place our values. In Scandinavia and in Europe they are very concerned with design right from day 1. They don’t build a school in France unless it’s the result of a design competition to get the most interesting school that they can because they think its so important to educate a child in an environment that is challenging and interesting and well designed. Here they put in to the absolute lowest builder and they build it to the lowest possible standards that they think they can get away with and there’s no culture that’s strongly based on design.

In this country unfortunately the thing everybody values everything on is the price and in architecture they value the price per sq.ft. above all. So builders got rich by just pumping air into houses because drywall and plastic carpet was cheap. So people would come in and say ‘oh well that house is only $190 a sq.ft., or $180..’

When you start looking at the small units, like if you look at the sustained mini home, one of the nicest designers around for a really small living space it costs over $400 a square foot because it has the same kitchen the same bathroom the same furnises, all the hard stuff that is made from great sustainable materials and what it doesn't have is is a lot of free air.

So we somehow have to break through this idea that the price per sq.ft. or the cheapest cost is the most important thing. I mean rich people don’t buy cheap cars they know that a BMW is built to s different quality than a Ford and their willing to pay for that quality...and yet design, their not. In their houses and with their furniture very few of them are. And I think this goes right back to education.


When you were practicing with Royal Homes and considering LEED’s and the Canadian Green Building Council, have you ever been confronted with conflicts.. For example something you thought was right but there was a missing check on the list – or wanting to receive a similar award have you ever missed the requirements for that award but ended up with something that may have been even better?


Well I believe Vinyl windows are evil, I don’t think anyone should be putting Vinyl windows in their house or that anybody should be building with vinyl. And again, the CGBC and with the LEED, they are following more slowly than I like and they still let you do it. And of course I think the problem is that the plastic industry is huge, and vinyl windows are very cheap.

So, sometimes… there are architects that to them doing the right thing means going beyond LEED. But that’s what the issue is, it’s not an issue with objecting to something within LEED. LEED lets you do whatever you want, it doesn’t have a catalog of materials you pick through and you have to prove that the choices you have made are the more sustainable choices. If you’re an architect that’s really concerned about this then its your responsibility to go beyond LEED. That’s why for instance a lot of people love Cradle to Cradle. That’s because the whole system goes beyond and actually looks at every single material that they approve: where does it come from, what happens during its useful life and what happens when its life is over. And they unlike LEED is actually certified products, but now LEED and they are talking to each other so you can put C2C products in a LEED building and get LEED points for it.

And that’s great.




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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Eco-Shoes

Does your company know how much CO2 its operations are emitting? Does your company know the value of all the 'waste' it throws away? Nike does.

Nike is one of many brands today that is taking notice for the need to drive sustainable thinking into the development and marketing of its products. Nike has published a new corporate responsibility site that details their approach.

They have a list of restricted substances that should not appear in their products. Set goals to become carbon neutral as a company. Reduce the waste of its production and distribution. They have also seemed to develop a systematic approach to tracking all these metrics to find opportunities for improvement and verify they are meeting their goals. They have very detailed reports that you can read on their website. Furthermore, they admit this will be a challenge, but are approaching it as an exciting journey where they will task their core competency of design to help innovate their entire product line. Sounds like some great opportunities for young energetic designers.

The Considered boot shown below explores a new aesthetic and is made with more environmentally friendly materials

I recently purchase a new pair of shoes myself. They are not Nikes, but are defiantly embracing the same approach to design. My Simple Toekyo shoes, part of their new Green Toe line, that were built from a small set of careful selected materials and processes, and shipped directly to me in a 100% post consumer box. They make me feel a little better about myself as a consumer, and I think they look great too. My favorite part of their website is how they promote them as an ‘Eco-FriendliER’ shoe. It seems to admit, although better, still not perfect and that there is lots of room to continue to grow. Check them out here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ The "how to" in going green

Treehugger has an excellent collection of informational 'how to' lists on going green in various parts of our lives. With tips on planning a green wedding, raising a baby, how to green your wardrobe and giving green gifts. They have many many more lists to look through from the basics to the very specific.

If you're interested in taking a few steps towards a more sustainable life check it out. Find a list that relates to you and learn how easy it can be to make simple adjustments that will benefit everyone.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Nanosolar Powersheets


Popular Science named Nanosolar Powersheets the Innovation of the Year for 2007. Nanosolar is revolutionizing the solar industry by making solar panels as thin sheets instead of the traditional bulky solar panels.
"The company produces its PowerSheet solar cells with printing-press-style machines that set down a layer of solar-absorbing nano-ink onto metal sheets as thin as aluminum foil, so the panels can be made for about a tenth of what current panels cost and at a rate of several hundred feet per minute."
Up to this point most solar panels have been made out of silicon which require mounting on glass plates, making the panels thick, fragile, inefficient to manufacture and hard to install. Nanosolar's Powersheets do not use silicon and can be thinly printed, decreasing their cost, and increasing the number of possibilities when it comes to installation.
"You can picture roof shingles with solar cells built inside and window coatings that seem to suck power from the air."
For more information and an explanation of how the Powersheets work, visit the Popular Science Best of What's New website or Nanosolar's website.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Energy Awareness Billboards

Energy companies have been putting a lot of effort into raising awareness about growing energy demands. One way they have been doing this is through innovative billboards. Here are a couple of attention grabbing examples:

1. Use Energy Wisely - An energy conservation billboard by Eskom in South Africa.


2. LED Lights Use Less Electricity - A human-powered billboard by BC Hydro in Canada.


3. This isn't a Billboard. It's a Power Plant - A solar panel/billboard by Pacific Gas and Electric Company in the USA

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Sharp Solar Systems


Sharp is one of the largest manufactures of solar cells. They have put together a short video that illustrates their vision of the future, where solar electricity is not only powering businesses but also large-scale utilities, neighborhoods, billboards, streetlights and portable electronics.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ VentureOne


Imagine a car that gets 100 mpg, does 0-60 mph in 7 seconds, has a top speed above 100 mph, and costs less than $20,000. The VentureOne is just that, its a 3 wheeled, 2 passenger flex-fuel hydrid vehicle. This innovative concept tilts as you turns, like a motorcycle and is getting a lot of attention. It is sized similarly to the Mini Cooper, but the VentureOne is narrower. Be sure to check out the video section where you can see a prototype in action. While a release date is unknown, they are taking pre-preorders on their website and production is slatted to start in late 2008.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview: Managing Energy in a Historic Office Building

Some Energy stories are close to home. Just before Christmas a posted notice from the Michael Rosenbaum, the building manager of the Textile Building, where our office is located, announced they were replacing all the standard T12 fluorescents with more energy efficient T8 bulbs. It got me thinking about how much energy the typical office building uses, where it goes, and how the amount could be reduced.

First I checked online and found from several sources that lighting consumes 25-35% of the energy in a typical commercial building, and T8 bulbs are 30-40% more energy efficient than T12’s. That sounded good but I didn’t know what it would add up to. Luckily, Michael was easy to find, extremely knowledgeable, and open to answering my questions:

Better Light with Less Energy
You've started a project to replace all the light bulbs with energy saving ones. Can you say anything about how big this energy saving might be?

“Based on our replacement analysis, factoring the entire building we should save approximately 400,000 KWH a year. This also will provide a fuller lighting spectrum which will improve personal skin complexion and less glare in your office.”

Where Does the Energy Go?
Can you give me an idea of what the major energy needs are in a commercial building like the Textile building is?

“HVAC has many energy associated needs from circulating pumps, fan motors, and individual heat pump units. Textile Building has over 200 individual units in its circulating loop system; elevator machines, water supply pumps, data rooms, lighting, and most commonly the thousands of electrical receptacles that are continually utilized.”

Where can Energy Be Saved?
I've heard a lot about residential energy savings (insulation, sealing, etc.); can you tell what the similar issues are in a typical downtown office business?

“VFD (variable speed drives) are a large source for savings in a commercial building on large machines/pumps. The VFD provides electric on demand, (example) you have a 100 amp motor: if the motor needs 40 amps for 5 minutes then needs 100 amps for 5 minutes then 25 amps.... the drive will supply the demand accordingly, rather then a standard setup, where the motor uses up to 100 amps so the motor is always running and is provided 100 amps.

HVAC automated control system is a large source of savings in a commercial building for the HVAC system. Similar to a residential digital thermostat where there are timed programs and set points to control demand and comfort levels during different periods of the day/night, this system controls the entire building from one centralized station. Insulation of pipes saves a lot electric."

Making an Efficient Historical Building
I previously worked in a historic building that was really cold in the winter because of no insulation on the original block walls, and high ceilings; not very efficient! Can you tell me more about how well the Textile Building was upgraded for energy efficiency when it was updated?

“In 1987 when the Textile Building went through a vigorous rehabilitation and remodel, double pane windows were installed to all windows with the exception to the first floor. Since the Textile Building is a National Historical Landmark Building, there are lots of restrictions to construction. Most important is none of the visual aesthetics can be changed, therefore the first floor windows had to say the single pane metal frame prewar style.

The building is a brick building, and there had been upgrades to the interior for insulation as you will notice that visually the walls are not brick from the inside (Although there are tenants that have spent lots of money to remove the energy efficiency layers to re-expose the bricks in their offices for an aesthetics appeal).”

Higher Ceilings = Higher Heat Bills
Are there any other unique energy issues you know about in commercial buildings that you could tell me about?

“A lot of times companies would also remove the drop ceiling grid to enhance the height and aesthetics of their space, which also reduces the energy efficiency of the space by exposing concrete ceilings. Concrete is a conductor, and removing the ceiling increases the amount of area by 20% that needs to be comforted; in particular increasing height and the highest point being concrete, so when heat rises (higher than typical) and then cools quickly (concrete ceiling) making the lower space where people occupy even colder.

Electrical surges are a big issue which tends to fry computers, motors, pumps... they also cause blackouts.”

Well, there’s a quick look at the typical energy issues facing a commercial building owner, quite a lot to consider!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Nokia's Eco Sensor

Nokia's Eco Sensor Concept is a mobile phone paired with a sensing device that will help you stay connected to both people, and your health and local environment. One can also share the data the sensing device collects which is supposed to help increase global environmental awareness. The sensor would be worn with a wrist or neck strap made from solar cells and will collect data relating to carbon monoxide, particulate matter and ozone concentrations, UV radiation, heart rate, noise level, air pressure, temperature and humidity.



The construction of the phone-like device is also ecofriendly. Nokia believes printed electronics is a promising technology which will allow for smaller devices. Bio-materials such as polylactic acid (PLA) are bio-based modifiers and can reduce the use of non-renewable materials and also results in less energy consumption to create the plastic pellets. Plans to make the housing from 100% reclaimed steel make this device very ecofriendly.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ How will the U.S. Green Building Council L.E.E.D us to a better tomorrow?

The U.S.G.B.C is a group of non-profit organizations "from across the building industry that are working to advance structures that are environmentally responsible, profitable, and healthy places to live and work".

Their Mission
is:

"To transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life."

Possibly their biggest program is the Leadership in Energy and Environmental Design.
LEED is a rating system used for developing high-performance and sustainable buildings of all types. The program promotes a whole-building approach to sustainability by recognizing performance in six key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection, indoor environmental quality and soon design innovation. (USGBC)

The LEED rating system is a checklist based system offering points regarding to performance in the six key areas just mentioned.
When a new building is completed a Green Building Council representative reviews its documentation and awards points out of a possible 69: certified (at least 26 points for new construction), silver, gold, or platinum (at least 52 points). When all is said and done the actual certificate has a hefty price tag. "The USGBC's fees for registration range from $750 to $3,750, and certification runs from $1,500 to $7,500, depending on the size of the building. But the big costs come in the form of energy modeling, commissioning, and other requirements of certification; these can run into the tens of thousands of dollars, according to architects and developers." (Leed, we have a problem: Grist)

Rob Watson, one of the Green Building Coincil founders said in a great article with Fast Company, the point system was specifically constructed to entice builders and drive the market in a green direction. "One definable action equals one point," he says. Bike racks, one point; recycling room, one point. "We threw a few gimmes in there so people could get into the low 20s ... and say, 'We can do this.'"

What started as a voluntary or moral rating system, LEED certifications are now required in many cities for new building projects.
Atlanta, Boston, Chicago, San Francisco, Houston, New York and Seattle are some cities who are adopting LEED certification standards for new building projects. The pressure for a 'green building' is growing, if not from the city officials, then from the customers / businesses themselves. These pressures are also leading many companies to 'greenwashing' campaigns, using the LEED certification to simply boost their moral to its customers.

By making it a requirement to become LEED's certified, there is a large amount of money which could be used towards improving the design, purchasing better quality energy efficient appliances, or offsetting the energy used by the building by purchasing renewable energy. For some (more responsible) builders, there is a choice between getting certified, or spending more money on a better building.

"[The] mayor of Park City, Utah, told a building-industry publication, "On the Park City Ice Arena [$4.8 million project cost], we built it according to LEED criteria, but then we realized that [certification] was going to cost $27,500. So we ordered three small wind turbines instead that will power the arena's Zamboni."" (Fast Company)

The program started with goals to bring society closer to a sustainable way of life-- and it turned into an expensive game for big money players. Unwanting decision makers are forced into a strategic game of qualification. It really doesn't take much more than a good budget and a few loopholes to become certified. A new bike rack will offer the same reward as buying 50% of your power from renewable sources. Buying renewable power for a non-green building will boost its score to become certified. The 'gimmes' Watson is referring to easily allows a building to be certified- maybe not with a platinum plaque- but who really knows the difference?

I think this started out as an exemplary program, to start a path towards a more sustainable way of life, especially when environmental issues were new and 'unknown' topics. That path has been beaten by this point; environmental awareness, global warming, and our social responsibility are common topics. We need a new program, which can adapt and grow with us. Point systems may not be the best, but they do work when we must get people involved.

Think about it this way-- the LEED's certificate is essentially a report card for the industry. Getting certified is (or should be) the absolute bare minimum, and it should not be too hard with the 'gimmes' in the program. This is a D! Below average and unacceptable in terms of the grading system we learned from in our school days. People should be rewarded for making the biggest advancements, these are the A students. These are the ones who will make the world a better place.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Solar Panels in Orbit

A solar powered satellite or SPS is a concept which places a satellite in high orbit around earth which collects solar energy via solar panels, and then using microwave power transmission the satellite would beam that energy to a large antenna placed on earth. Both Wikipedia and Space.com give some interesting information regarding solar powered satellites.


Collecting solar energy in space has many benefits, most importantly the amount of sunlight is unaffected by day/night, weather, and season. In space, the sun is always shinning. While many draw backs exist, including cost, environmental and health concerns about beaming electricity from space to earth, and feasibility. This is still a promising means of better utilizing the sun’s energy.

While a lot of research is being done internationally to lower the cost of a SPS, I believe this concept will never see practical implementation due to a cheaper and easier achieved sustainable source of energy arising. But concepts such as these should be explored, and hopefully can lead to the emergence of other and possibly better concepts dealing with sustainable energy creation.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Al Gore on sustainability as competitive advantage

McKinsey Quarterly published an interview a while back with Al Gore and David Blood. Most of us know Al Gore as the former Vice President of the United States, but he's also a partner at Generation Investment Management, a sustainability investment firm that's getting a lot of attention. Their approach is very compelling, because it illustrates what I think is the next phase of sustainability thinking: making sustainability knowledge and strategy a key component of competitive advantage. In his words:
The market is long on short, and short on long. There’s a widespread recognition within the industry that what has emerged over time doesn’t really make any sense. They know that it needs to change and they are ready for change.

We are in a period of history, right now, when the contextual changes are larger than the ones we’ve been used to in the past. Changes that we’ve associated with very long cycles are now foreshortened and are occurring much more rapidly. Positioning a company to ride out these changes and profit from them often means making stretch investments to change the infrastructure, change the energy source, change the physical plant, and adapt to the new realities. And if there is the tyranny of a three-month cycle, then companies won’t make those investments. So focusing only on the quarter can blind you to the most important factors of all.

It's not just words, though. Generation literally puts their money where his mouth is, with striking results:

If you think about how GE’s stock price is going to trade, it’s going to trade primarily on growth. Jeffrey Immelt knows this. He’s betting his reputation and his company on the notion that the businesses related to the environment will enable GE to grow faster than GDP. In Mexico we cover two Mexican home builders that are linked to demographic trends and to the very strong demand and need for affordable housing in Mexico.

These are just some examples of how companies can see sustainability trends as growth opportunities or as new niches for existing products and services.

Make sure you read the full article here. Free registration is required, but it's well worth the effort.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview with the CSIRO in Australia



We are very pleased to have interviewed Dr. John Wright, Director of the Energy Transformed Flagship program at the Commonwealth Science and Industrial Research Organisation (CSIRO), Australia's national science agency.

TGG: Could you share a few of the changes that are happening or that are predicted for Australia as a result of global warming and why the Energy Transformed Flagship’s work is so important?
JW: Australia is a very dry continent and CSIRO climate modeling is indicating that we will be significantly impacted by global warming. We have done considerable regional climate change modeling and this information is available. The work of the Energy Transformed Flagship is targeted directly in developing technologies and systems that will assist Australia to reduce its greenhouse gas emissions. This is important to show the world that Australia is assuming a responsible role in a global problem and also assist in reducing commercial risk for Australia given that we are the largest exporter of coal in the world and a significant supplier of gas and energy intensive products such as aluminum and alumina.


TGG: Australia was the latest country to sign the Kyoto Protocol – has that impacted the work of the Energy Transformed Flagship program?

JW: Australia is late in coming to the table. We do not expect a major impact on the work of the Flagship although we are exploring the potential of various Clean Development Mechanism opportunities that were closed to us.

TGG: Of the many projects within the Energy Transformed Flagship, which do you see as the most ambitious/aspiring in the long term? Most critical in the short term (~10+ yrs)?
JW: Probably our development of solar thermal technology. Now that Australia has a long term greenhouse gas emissions reduction target of 60% by 2050 (over 200 levels) and a renewable energy target of 20% by 2020 and some of the best solar isolation areas in the world, this is an exciting area to be researching. Most critical in the shorter term is to pilot, demonstrate and install commercial carbon capture and sequestration technology for both existing and future fossil fuel power plants (both coal and gas).

TGG: Climate change seems to be something that is hard to quantify for many people. How do you plan on measuring the success of your programs, and in turn, communicating that to the public as something they can use?
JW: At the end of 2006, the Flagship released a report, "The Heat is On". This was the outcome of an energy futures forum that explored a range of energy scenarios for Australia out to 2050. The forum consisted of government, industry, environmental and public interest groups (20 in all). Look here for a copy of the report and more details. This analysis provide a range of energy trajectories that we now use to track the progress of the Flagship - at least the major Flagship activities that will assist us to achieve the progressive targets of the scenarios. We have just commenced a similar Future Fuels Forum that will track where out future transport fuels will come from. This report will be released mid 2008. Activities such as these provide a robust reporting mechanism to our stakeholders, including the public.

TGG: Making clean energy is critical, but with an ever increasing mobile world, energy storage is just as important. What is wrong with most conventional batteries today, and what makes the UltraBattery better?

JW: Conventional batteries, based on reversible chemical reactions are still not as robust as they need to be under the harsh mobile operating conditions - the best are expensive and still do not have long enough lives. The UltraBattery, being a combination of an advanced lead acid battery and a supercapacitor in the same page has the twin advantage of being cheaper than other types and also, due to the power handling capability of the supercapacitor - ie the physical charge storage characteristics, can smooth out the power flow to and from the battery for long life, well beyond that of other battery types.


TGG: Tell me about CSIRO’s work regarding supercapicitors, what they are, and how they might transform the way we use mobile electric devices.
JW: Supercapacitors have great power handling characteristics, but poor storage capacity. That is why the combination of a lead acid battery with its high storage capacity with a supercapacitor is so good - we get the best of both. For small applications, supercapacitors are also a good power device. Our initial work was taken over a few years ago and further developed by CapXX for use in communications devices.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ John Robbins, Energy Consultant and Solar Home Designer


John Robbins is as an energy consultant and solar home designer in the Ohio, Kentucky, Indiana (OKI) area, and is a frequent presenter to groups and organizations, as well as individuals and students. Having been to one of his presentations a couple of years ago, I knew John more or less lives the Energy topic we’ve been looking into, so I was pleased that he agreed to let me interview him for The Greener Grass. First a little background to what John does:


“I help homeowners and small companies lower their energy use or cost, pollution demands too, using custom-fit combinations of conventional and alternative energies plus very efficient "passive high-performance" building envelopes and efficient energy use within. I audit and analyze heating, cooling and electrical loads in homes and offices, whether they use conventional or alternative energies, whether they are my designs or designed by others. I examine and fine-tune electrical loads in prep for converting to solar power, as I also did with my own office which has run on solar electricity and batteries since November 2001."

John has the been residential chairperson for the S.W. Ohio Chapter of the Association of Energy Engineers (AEE), is an AEE "Certified Energy Manager", has been awarded the 1998 Ohio Governors Award for Excellence and Energy Efficiency in the Education Category, to name a few of his credentials. You can learn more (a lot more!) about John and energy efficient power and building at his website, http://home.insightbb.com/~johnfrobbins.

Priorities and Values
I started out by asking John to elaborate on a topic we discussed briefly when I first contacted him: Your comments about what people look for when buying a home, and energy efficiency not being high on the list compared to square footage, location, number of bedrooms, etc., seemed very significant. Do you have any thoughts about how people's priorities might be changed?
“Right now there's no recognized "personal energy using ethic" which might assist people in understanding how much energy they SHOULD use. This is a cultural problem, not unlike weight. I can recall when it was seen as appropriate for wives and mothers to feed their husbands and kids until they were overweight, since that showed they were well-fed (back when wives and mothers were more typically given that responsibility). Maybe this was fallout from the Depression or other less fortunate days when people didn't have enough to eat, so were overly thin. But it seldom makes sense in today's well-to-do economics in this nation that most overweight or obese people should need to eat more to recover from underfeeding.

Indeed, there's a general recognition nowadays about what's overweight and obese, how much of this/that nutrition one should eat, what one should weigh. So much of all this is part of the "American Way", to want and strive for "more", whether that's more money, more stuff, bigger and/or more luxurious housing, hot tubs or cars, or just more energy use. In many upscale neighborhoods, there are actually regulations on minimum house size, instead of maximum size or energy efficiency.

It's my perspective that this fundamental was central to Donella Meadows' THE LIMITS TO GROWTH and BEYOND THE LIMITS, which introduced sustainability in terms mostly related to physical flows, not just spiritual or political intents.

People especially in our cities and suburbs are surrounded by a mostly mechanized environment, their house, their vehicles, the buildings the work in, so they don’t have an understanding of resource flows like people in rural areas. There was a girl on my street when I lived in White Oak that told me that there were horses at the end of the street, but they were cows! She didn’t know the difference between a horse and a cow!

I heard once that the people in northwest Hamilton County did the most recycling. Why? Because they can see or smell the Rumpke Landfill [where the county garbage goes to]. So they have a higher interest and motivation regarding that issue. If they had a power plant in their backyard, they might be more cognizant of their energy usage and committed to lowering it.

I am not saying that a wealthier person, for one, cannot strive for more stuff or more power use. I just think many of us will never be wealthy enough to avoid trimming our usage and demands when nonrenewable supplies begin to get too tight to sustain normal rising demands at reasonably low prices. A wealthier person or anyone else who uses more energy than average might begin to understand and learn to want to trim their usage too. I think the more conventional energy one uses, the more responsibility one has to lower it, regardless of how. There are many ways.”

Energy Literacy
I've heard and read that most people are energy illiterate, and maybe there aren't enough energy education programs. What do you think about making this topic part of the core curriculum in high school?
"Energy and environment math and science problems could and should be introduced far earlier, like in 3rd grade. I'd love to write energy "story problems" for elementary school math books. We need problems that get kids thinking very early about energy issues, like so many light bulbs being on x-number of hours using y-amount of kilowatts and z-amount of kilowatt-hours, resulting in so many pounds of C02. I’ve often made this suggestion to teachers. The longer we wait to introduce especially numbers-related understandings like this, the more abstract these matters can be later, especially when people are adults when first learning about it.”

Power Plant-Sized Energy Reductions
You mentioned that just saving energy wasn't enough until it could take entire power plants off-line, or prevent powerplants from being built. With that in mind, is it possible that the alternative energy community should focus on very large projects? (office buildings, factories, etc.)?
“Many small reductions add up into larger volumes. We often hear about trying to cut power plant pollution via energy efficiency (EE), renewable energy (RE) and Demand Side Management (DSM). But since EPA pollution regs typically prevent ramping down power plant output (since pollution per output goes up dramatically as units are ramped down or idled), it's important to think about these implementations in volumes more similar to that of the power plants which we'd most like to shut-down or prevent from getting built. If we don’t implement enough EE, RE and DSM to shut down, turn off or avoid building new conventional powerplants, we’re not usually implementing enough to reduce any large amount of pollution.”

More Incentives Needed For Energy Efficiency
I read that one of the most affordable ways to implement solar would be to roll it into a new home mortgage. Do you think there's enough education or incentives for this? How about a new home carbon tax?
"Most EE and RE are not assigned appraised value in mortgage appraisals, at least around this area of our nation. EnergyStar allows a slightly lower interest rate, like 1/4% lower, but this is quite different from increasing value itself. If somebody has triple pane lowE windows with sunscreens, for instance, they should be appraised as worth more than double pane windows. After all, they do cost more. But a typical appraisal assigns no extra value. Similarly, there is no valuation for solar panels, whether they work or not. No extra valuation for a wall which has double or triple the R-value either. This is all clearly wrong and must be changed.

Ohio has fairly generous subsidies for grid-tied solar-electric power; I think it’s 35%. But the paybacks are still usually 30-40 years for most homeowners, even with the subsidies. Should anyone start their home or small business energy reductions program by installing solar-electric? No! Usually it’s better to start with lots of insulation, air-tightening and efficiency, then looking at solar heating and daylighting, orienting houses and structures better for “passive solar”, instead of just to the street, and so forth. In any logical approach, solar electric is the last energy-reducing strategy to implement.

In Ohio, there are no subsidies for RE expenditures less than $10,000. Yet there’s a heck of a lot of stuff anyone can and should do to reduce conventional energy consumption before spending $10,000 on the most expensive energy supply solutions. Programs maybe incentivize the highest-cost solutions because sellers of low-cost insulation and caulk didn’t have as much money to lobby the statehouse as sellers of expensive solar hardware. And there’s been a rather huge buyout of the solar industry by the oil industry, which has plenty of money!

Going back to my opinion that ‘the more conventional energy one uses, the more responsibility one has to lower it,’ imagine if our culture began to understand and accept limits on energy demand and use. A wealthier person might just prefer to get or have more, but do it with heavier applications of more expensive renewable, recycled and high-tech solutions that can’t be easily afforded by the rest of us. This is somewhat reverse of normal trends today, where the wealthiest consumers often pay the lowest average prices for their nonrenewable resources.

In Ohio, people who use the most power get extremely beneficial electricity rates. People who get charged the highest amount per kilowatt-hour are most often the people who use the least. I don’t think the average person knows this. But it certainly isn’t like that in some other geographic regions like California and Seattle, where electric rates go up the more you use. These changes will likely eventually come to Cincinnati.

I also support carbon taxes. When those come to be, electricity users in the Midwest will get hit with the highest taxes because of our burning so much coal to produce electricity and because of our being so inefficient. This is why I support incentives to reduce power usage, not just incentives to install certain kinds of RE hardware."

The Most Fascinating Development ?
As a final question, I asked John about what's a new development or RE method that has you excited right now?
“New developments are happening everyday. Just read yesterday about a new lower-cost solar panel, (which you can't buy right now of course, just like many other developments we read about). However, since solar panels and other similarly high-cost high-tech stuff (i.e. hybrid vehicles) are less affordable to most consumers, I am most fascinated by stuff EVERYBODY can do. I'm a "small-d" democrat and egalitarian.

Most of the ways we can reduce our energy consumption and demand for pollution are far less expensive than solar. Lots of ways are free, like turning off stuff when we’re done with it, like carpooling, like moving one’s desk closer to a day-lit window. Some are lower-cost, like choosing a smaller higher-mpg car for commuting instead of a more expensive larger vehicle. Like choosing a smaller house or office instead of a larger one. There are many energy-reducing solutions which are even lower-cost than what we’re doing or buying now! Getting our usage down in less costly ways lowers our eventual costs to convert to RE power too. Less power needs result in less expense for power supply, whether it’s conventional or renewable!”

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Power to the Flat-Screen TVs

MSNBC posted a video regarding the increase in power consumption among the ever popular flat screen televisions, which are quickly replacing the CRT completely. So even though we may be replacing incandescent light bulbs with compact fluorescents, that soft glow from the not so "small screen" may be devouring the gains. And Christopher Null from Yahoo! TECH wrote an article about the problem earlier this year:

Of course, you can't find CRTs beyond this size any more, but Philips' 47-inch LCD consumes a whopping 290 watts and its 50-inch plasma eats up a mind-bending 400 watts! If you replaced a 26-inch CRT with that 50-inch plasma, you more than tripled your power bill on that outlet.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Maglev Wind Turbines: Big & Small

Magnetic Levitation (maglev) has been used and studied for years in hopes to reduce friction and improve efficiencies. While this technology has been limited to train and rail applications, renewable energy may be the true application maglev was waiting for. Vertical axis wind turbines can take advantage of maglev technology and greatly improve efficiency, noise and power output. Plans released by Maglev were recently unveiled at the Wind Power Asia exhibition in Beijing.




The proposed plan calls for a one gigawatt maglev wind turbine which can power approximately 750,000 homes. The advantage of the proposed maglev wind turbine is that the space required would be less than 100 acres, while the equivalent space required for traditional wind turbines would be about 64,000 acres. The total estimated cost for the proposed maglev turbine is $53 million dollars.

For a smaller scale, maglev wind turbines are also available for residential, commercial, and farm use by Mag-Wind. Mag-Wind offers a unit with a footprint of 13 square feet, and is recommended to be installed on the roof. The roof allows the unit to take advantage of what Mag-Wind has coined, “the roof effect.” This essentially increases the effective area of the propellers, which will improve efficiency by allowing more air to be forced to spin its turbine. The advantage of small scale maglev is that the start up spin speed for such a turbine is much lower than traditional horizontal and vertical axis wind turbines of similair scale and power output. Whatever the scale, maglev may play a key role in vertical axis wind turbines in the future.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Notes on Food and Transportation


Not all energy conscious folks read the NY Times, so I thought I'd post a link to an interesting article on how the "greenest" food choice isn't always so obvious. Check out the article: If It's Fresh and Local, Is It Always Greener? by Andrew Martin at http://www.nytimes.com/2007/12/09/business/yourmoney/09feed.html

Mr. Martin cites various studies exploring the issues surrounding the carbon footprint of foodstuffs. It turns out that foodstuffs from farther away aren't necessarily less carbon-conscious . Mr. Martin found various researchers studying this on a rigorous academic level and their findings are worth considering. Just one of the issues is transportation energy, which I've been looking into (and finding out that ocean and rail transport can be fairly efficient). As Mr. Martin passed along:

"An Iowa State University study in 2003 found that most produce travels about 1,500 miles before it arrives in Iowa homes. But as the strawberry story suggests, some of it creates higher amounts of greenhouse gases than others. Transporting food by container ship or rail is relatively energy efficient. Shipping it by air or a 25-year-old pickup is not."

At the excellent website of container shipping giant MaerskLine, (http://www.maerskline.com/link/?page=brochure&path=/about_us/environment/efficient_transportation)
I came across a comparison indicating that while the latest container ships consume about one-tenth as much energy as a truck to ship a ton of cargo 1 kilometer, a 747 airfreighter consumes over 10 times as much as a truck, which works out to 100 times as much as a ship. (We'll be looking more at MaerskLines' highly efficient system in future postings.)

Mr. Martin observed:
"Europeans are way ahead of us on this issue. Already, some grocery stores in England offer airplane labels, signifying that a product was shipped by air, or carbon reduction labels, showing that the manufacturer vows to reduce carbon emissions. Both labels will inevitably make their way to American stores."

If produce can be shipped efficiently by the global or national intermodal network, it's carbon footprint can still be okay. The key issues seem to be how it got to your grocer, and how carbon intensive it was to grow or raise.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Salt Water as an Alternative Fuel

When trying to find a way to destroy cancerous cells, John Kanzius a research scientist accidently found a way to burn salt water at high temperatures. John created a RFG (radio frequency generator) a machine that creates and focuses radio waves into a concentrated area. By aiming the RFG into salt water, hydrogen is released (a very flammable gas).


Could salt water be are next source of fuel, one of the earths most abundant resources?

Check out HowStuffWorks full article.
Youtube Video



salt water burning

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ David Report on The Sustainable Wheel

The David Report recently released its latest issue, focusing on a concept called The Sustainable Wheel.

It’s not an exaggeration that environmental issues often are the main ingredient in the sustainable design debate. We would state a more open-minded definition...We have identified seven different themes that we see are the most important in the definition of sustainable design. The themes may be seen as important parts of a fictitious ”sustainable wheel” (a wheel that isn’t stronger than it’s weakest spoke...)


The seven themes are Environmental influence, Innovation, Emotional connection, Aesthetics, Quality, Authenticity, and Compability. What's great about this concept is that it reminds us to stay focused on the big picture. Similar to our earlier trend No More Tradeoffs, consumers are demanding energy efficiency without having to make sacrifices to other elements like aesthetics or quality. Our earlier post on Visualizing Energy Consumption shows some great examples of how designers are applying this philosophy.

Click here to read the David Report's full article.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Google Earth Highlights Green Buildings

BuildingGreen.com and the US Department of Energy have teamed up with Google Earth to highlight green architecture. They have created a downloadable Great Green Buildings layer for Google Earth. The map overlay show details of 96 (and growing) environmentally friendly buildings accompanied by in depth case studies from the Department of Energy.

Download the Great Green Buildings Layer here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ The Greenest and Meanest cars of 2007

While looking for a topic about transportation, I found a website dedicated to providing consumers with information about green cars. Its called Greenercars.org. They provide consumers with the Green score rating of each car on the market; this score is based on fuel efficiency, city and highway mileage.

You can check out a list of the greenest cars from 2007,
And the environmental enemies as well.


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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ + Household Electronics Standby Mode Energy Consumption


As you may have learned from our previous post household electronics still consume power when in a standby mode. This "vampire" power consumption is consistently happening when many of us think our devices are actually off.

Why do our devices use power when we are not using the devices?

Many devices we leave plugged in all the time because of a digital clock associated to it -- your microwave. For many if not most of our household products we see no difference from the product when it is off, or unplugged. The difference is however, if something is plugged into the outlet, it is drawing power for what is called the stand by mode. This standby mode started to become more and more popular in the last 10 or so years. It is what allows us the ultimate convenience of instant gratification when we press that ON button. It used to be that devices needed to warm up for about 30 seconds before they were operating at their prime.

Who wants to wait that long for a TV to turn on? Well, not too many.

Who has the time or patience to go through the house and unplug all the unused devices (computers, radios, toasters, coffee pots, cell phone chargers left in the socket all year long...) ?
Again, not many..

But here is another way to conquer the Energy Vampires lurking in our homes. We can install the GreenSwitch. The GreenSwitch was originally developed for the hospitality industry for this very problem. Energy is the second largest cost for the hospitality industry. After they implemented this switch, they had savings on their energy bill for 25-46%. Thats a nice chunk of change. After the great success, the GreenSwitch has been developed for the consumer market. It can be fitted to any home, and pays for itself in about 1-2 years after it is installed.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Strategy-Business: How Green Is My Value Chain?

At this rate, we'll end up linking to every single article in the Strategy+Business archives, but I came across another excellent piece on creating green value chains. Or more accurately, as the article describes, a green value loop:

One possible solution is what I call a “value loop.” Under this approach, the beginning and end of the value chain are linked together so that materials, products, and waste can flow among suppliers, manufacturers, and customers in a sustained cycle. The goal: to promote technologies and business models that have minimum impact on nature throughout the loop — or that incorporate it in a beneficial way.

The forward half of the loop — from raw materials to manufactured product to trash — is already in place. The challenge now is to create the return half of the loop, collecting waste material and reprocessing it into new “raw” material. This requires a sequence of steps, including “product take-back,” product demanufacture (breaking down an item into its basic elements), and materials reprocessing. The business challenge of the return path is to create value with each of these steps — just as value is created during the forward half. This could be accomplished through regulation-based or through innovation-based business models.

It's pretty powerful stuff. We know that, for the most part, public companies will embrace sustainability only when it's in their best financial interest to do so. With that in mind, solutions like the value loop are crucial to reducing energy demand. Another way to think of it is, what if your energy costs were 30% lower than your competitors'? Wouldn't that be a pretty compelling competitive advantage?

Check out the full article here
- free registration required, but worth it

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Visualizing Energy Usage to Help Change Habits

An important aspect of reducing your household's energy usage is to identify and monitor how much energy you use. Traditionally, energy meters are on the outside of your house and it isn't until you receive the bill that you know what your electrical consumption for that month was.

I've come across a couple of interesting products that help to visualize your usage in real time allowing you to actively change your energy use habits.

1. Power Conscience concept by Delroy Dennisur


The leaf graphic on the front of this gorgeous power monitor glows to show your energy usage. The leaves start to turn yellow as consumption rises, reflecting the effect you are having on the planet's natural resources. Numeric data shows your high and low consumption rates and times.

2. The Home Joule by Ambient


The Energy Joule, in combination with Consumer Powerline, monitors the price of energy (based on demand) throughout the day. The data is visualized on as different colors on the Energy Joule screen. Users can adjust their consumption accordingly to save money.

3. EDF Energy Saving Adaptor by Gilles Belley

The surface of this Energy Saving Adaptor glows to indicate when a device is in standby mode, acting as a subtle reminder of the wasted electricity and allowing the user to choose to turn the device off. Devices are turned off automatically after 3 minutes.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ UPS takes the RIGHT approach to save energy



Every year the US Department of Energy releases statistics regarding our nations energy use behavior. Looking at some statistics, I was surprised to find that transportation is the the fastest growing sector of energy consumption. It will soon be the largest consumption of energy (or already is depending on how you define industrial consumption). Its amazing to think that most our energy goes to just moving stuff around.


One of the biggest transporters in the country, UPS is very aware of this energy use. An article earlier this year describes one way UPS is saving energy. It turns out that a large amount of fuel gets wasted while idling at lights waiting to take a left hand turn. They have built software to layout truck routes to try to only take right hand turns. Turns out this exercise has helped them to save three million gallons of fuel a year! You can read the article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Surf for the planet part 2: Project BLUE's Vipe Desai

Like we talked about in our earlier interview with Mike Gass from Reef, surfers are at the leading edge of the movement to save our planet's oceans. Surfers are a pretty laid back bunch for the most part, but when it comes to protecting the oceans, they don't pull any punches. One of the most exciting new initiatives is Project BLUE- Vipe Desai, the brains behind the operation, was kind enough to talk to us about it. Read on to find out what Project BLUE is all about, and how you can contribute, whether you're a surfer or not.

First of all, tell us a little about Project BLUE for people that aren't familiar with it. What are some of the key issues facing our planet's oceans?
Project BLUE is a fundraising initiative that is supported by Billabong, DAKINE, Electric, Nixon, O'Neill and Reef. But unlike other fundraising initiatives we're leveraging popular surf branded products to help channel funds to support the Surfrider Foundation. Both, consumers and retailers will play an equal part with the manufacturer in making a contribution with the purchase of a project BLUE signature product. We just launched the effort in the US this past June and already its been embraced with support from retailers and consumers.


The two key issues facing coastlines is water quality and coastal development. Poor water quality along coasts all of over the world is a result of untreated "urban runoff" or drainage from agricultural operations that flows untreated to the ocean.

Coastal development has and will continue to impact our coastlines as more and more structures are built along our coasts in turn effecting erosion, water quality and natural nourishment of the sand. We've been seeing the effects of improper shoreline development for a number of years yet developers continue to plan irresponsibly.

As soon as its in our face we're trying to get our head around solutions and things we can take action on. That's why we are clear in our statement that we're not a charity but a plan of action. Enough talking, lets get to work and make the changes we want to see.

We're talking about energy right now on The Greener Grass. How does humanity's growing energy consumption affect our oceans?
Energy is a big contributor of the environmental issues we're facing in the world today. Everything we make has to be heated or cooled and we still have to ship it and further transport it to its final destination. The research behind Global Warming has established that we're a society that's reliant on fossil fuels (coal, oil, natural gas, gasoline) and that polluting and non-sustainable practices will have serious long-term repercussions that include rising sea levels, acidification of the oceans, stronger and more frequent storms for our planet. These changes will have the most impact along our coasts.


I really liked the Project BLUE tagline: "It's not a charity, it's a plan of action." Can you explain exactly what that means? Why is it so important that people understand it's not just another charity?
Charity is mature subject matter. Until we are directly facing a crisis, environmental, health, etc, we're oblivious to it. As soon as its in our face we're trying to get our head around solutions and things we can take action on. That's why we are clear in our statement that we're not a charity but a plan of action. Enough talking, lets get to work and make the changes we want to see.


Coming from the world of action sports, you know how important authenticity is to our generation. How can sustainability initiatives show that they're the real deal?
First, you have to find a common concern and/or interest. Project BLUE is the real deal in that it is geared towards surfers, surf shops, and surf related manufacturers. All 3 groups have a direct interest in the health of our oceans. By partnering with core brands, surf shops and surfers, we share a common concern and interest in the health of our oceans and the products that make up the project BLUE collection will play host to supporting coastal environmental initiatives.

Surfers have been involved in ocean-rescue projects for a while now, going to back to the Surfrider Foundation back in the 80s, with widespread industry support. What makes surfers so willing to get involved?
Surfers are a unique group of global citizens. We may be from different countries and have different views at times but put us in the water and we'll trade waves and build upon that stoke we get from surfing. Over the years I've seen the surfers tackle environmental and humanitarian issues head on. When it comes to the ocean, we're so connected that its a natural feeling to want to get involved and do something.

We are working with the best brands in the industry and they include Billabong, DAKINE, Electric, Nixon, O'Neill and Reef. When this initiative was coming together I made a list of the "dream team". The fact that everyone on my dream team said yes at the first meeting was a sign that we were onto something really big.

One of the really cool things about Project BLUE is that it lets people make a difference by buying gear that's already a part of their lifestyle- you're not asking them to make any sacrifices. How can environmental initiatives make a difference without scaring people off by asking them to give up their lifestyle?
Totally. We're not asking people to consume more. More importantly we're asking them to upgrade their already planned purchase to a project BLUE product. This is a low-friction ask. Not everyone wants to do a beach clean up but this is an easy and permission based way to introduce consumers to environmental issues plaguing our coasts and then open a dialogue with them to get involved with Surfrider Foundation at their local level. I think we can all do something that will have a positive impact on our oceans and we cant ask people to do a million things. We have to give them options on how to plug in and participate on the path to a better future. If everyone just did a few things and did them very well then we'll see some changes quickly.

Can you tell us some of the partners that Project BLUE is working with? How do you choose partners, and what have you learned from working with them so far?
We are working with the best brands in the industry and they include Billabong, DAKINE, Electric, Nixon, O'Neill and Reef. When this initiative was coming together I made a list of the "dream team". The fact that everyone on my dream team said yes at the first meeting was a sign that we were onto something really big.

Our partners and their staff have been amazing to work with and have invested so much time and energy into this initiative. It truly has been a team effort.

What's next for Project BLUE? How can people get involved?
Well first off, project BLUE has exceeded all of my expectations in the first year. Our partners met or exceed their first year projections by up to 400%! Right now we're focused on managing our growth and expansion strategy to keep up with consumer interest and retail support. We're also going to
focus on ramping up our efforts globally with our partners.

We did a soft launch with Australia in September and now we need to leverage the energy and excitement that we're experiencing down there. The retailers are welcoming the initiative and the real clincher is that consumers are emailing us daily as to when will products be available in their part of the world.

Check out the Project BLUE website

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Off the Grid

Within a year of moving to New York, it was necessary to replace the boiler in my house (there is no natural gas in our area of Long Island). Ever since that experience I have been interested in being, at least partially, off the grid. Some of that is a preparedness thing, as we have gone a week without electricity after a particularly strong fall storm.

The other day my wife showed me this article about creating electricity for parts of the world where there is no grid or limited grid power. This takes the seemingly endless supply of energy that children have and converts it to electricity. The concept is simple - using a merry go-round to create electricity for rural schools in Ghana. Most impressive.
"Portions of the merry-go-round were made from parts found at a scrap yard, which is what people have to work with in Ghana," says team leader Adrian Williams, a senior mechanical engineering major. "The project also promotes sustainable development because it is more than just lighting a schoolhouse, it is providing self-sustained education to these people so that they can be engineers and entrepreneurs themselves."
Check out the full article.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Household Electronics Standby Mode Energy Consumption

The latest issue of GOOD magazine includes this chart to show the energy usage, in kilowatt hours and cost, for household electronics in standby mode over a year.

"Even when household appliances are turned off, most are still using some electricity. Appliances are either in passive standby mode (the clock on the microwave is still ticking) or active standby mode (the VCR is off, but programmed to record something)."
Chart: http://awesome.goodmagazine.com/transparency/008/trans008vampireenergy.html
GOOD Magazine: http://www.goodmagazine.com

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Hybrids Hit the Rails

If you think hybrid vehicles, chances are a Toyota Prius comes to mind; it's unlikely the average American would make any connection to the railroad industry. But at 273,000 lbs, RailPower Technologies'"Green Goat" and "Green Kid" switch engines are the largest hybrid vehicles in production. RailPower ( http://www.railpower.com/ ) indicates this hybrid can achieve 40%-60% reductions in fuel usage and greenhouse gas emissions. Observing that switching engines spending relatively little time pulling at maximum loads, the engineers at RailPower put one or two small 300hp diesel engines charging up a large bank of lead-acid batteries. Since most diesel locomotives already have electric motors driving the wheels, the stored energy in the batteries can be used to provide 2,000 horsepower available for traction. Luckily, the extra weight of lead-acid batteries in a locomotive provides more traction, so the exotic battery technology challenging automotive design is not required. It all adds up to a significant fuel & emissions savings based on well proven technology - a good design!
Because the hybrids have much lower emissions than regular diesel-electric locomotives, these units are targeted at heavy pollution zones like the port facilities in Southern California and Houston, and yards in major metro areas.

Other fuel & emission saving locomotive solutions are in production by RailPower, and also National Railway Equipment. GE, the largest domestic locomotive manufacturer, has demonstrated a hybrid mainline locomotive as well.

We'll check into some related developments with the ports, cranes, and shipping that these more environmentally friendly rail units service in future installments. Its apparent that the "load-leveling" capability that a battery system provides may have energy and emission saving capabilities in other novel applications..

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Finding Some Facts about Greenhouse Gases

As a railroad buff who's also interested in the environment, I'm curious to learn a little more about the interrelationship of energy, transportation, and global warming. How good or bad is it that I flew to New York for business, or took the train to Montana? Just why is it affordable for a supermarket in Ohio to sell oranges from South Africa and Australia? I thought a good place to start was the basics of greenhouse gases and global warming; it turns out the greenhouse effect is not all bad, and is a misnomer as well.

I'm finding some interesting links as I've started looking into this.

A good start is at http://en.wikipedia.org/wiki/Greenhouse_gas

"Greenhouse gases are components of the atmosphere that contribute to the greenhouse effect. Without the greenhouse effect the Earth would be uninhabitable;[1] in its absence, the mean temperature of the earth would be about -19 °C (-2 °F, 254 K) rather than the present mean temperature of about 15 °C (59 °F, 288 K)[2]. Greenhouse gases include in the order of relative abundance water vapor, carbon dioxide, methane, nitrous oxide, and ozone. The majority of greenhouse gases come mostly from natural sources but are also contributed to by human activity."

“........[warmed by the sun-warmed earth], Greenhouse gases also emit longwave radiation both upward to space and downward to the surface. The downward part of this longwave radiation emitted by the atmosphere is the "greenhouse effect." The term is a misnomer, as this process is not the mechanism that warms greenhouses."

For more on this and a lot of very good information on many energy topics (Your tax dollars at work!) check out the Energy Information Administration (EIA) site at
http://www.eia.doe.gov/oiaf/1605/ggccebro/chapter1.html .


Some samples of the info there:
An EIA graphic, figure 2 to the right, illustrates the global carbon cycle showing the flow of greenhouse gases in Billions of Metric Tons Carbon.





The greenhouse gases generated from human activity are known as "anthropogenic". EIA Figure 3, U.S. Anthropogenic Greenhouse Gas Emissions by Gas, 2001
(Million Metric Tons of [pure]Carbon Equivalent)








EIA has also summarized what produces all this CO2: Figure 4. U.S. Primary Energy Consumption and Carbon Dioxide Emissions, 2001
Looking at the charts, in the US Transportation produces about 1/3 of the total emissions.





If you're interested in more detail on how US CO2 emissions have changed over the years, check out:ftp://ftp.eia.doe.gov/pub/oiaf/1605/cdrom/pdf/ggrpt/057305.pdf or

ftp://ftp.eia.doe.gov/pub/oiaf/1605/cdrom/pdf/ggrpt/057306.pdf


Its interesting to see from this EIA report how our per-capita CO2 emissions have remained fairly constant, but industry and transportation have become significantly more efficient - a trend in the right direction!

There's a lot more understanding to be gleaned from these and other sources, but these excerpts provide a sampling of what's available.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Surf for the planet: An interview with Reef's Mike Gass

Reef is one of the world's most long-lived, authentic, and beloved surf brands, with deep roots in the action sports culture for decades. What's really exciting to see is that they're not resting on their laurels, but continuing to progress and push the industry in new directions. Their latest initiative is Reef Redemption, led by Mike Gass, who was kind enough to tell us all about it.

First of all, can you just tell us a little bit about Reef Redemption? What kind of reaction has the project gotten, both from consumers and the industry?

Reef Redemption is a three-phase approach to being a more socially responsible Reef.

1. Reef Redemption Product Series
A product line consisting of sandals, shoes and men’s apparel for SP2008 and expanding to include other product lines for SP09. These products are made with what we believe to be sustainable, recycled or organic products where possible. With this series we aim to build more environmentally friendly product that does not sacrifice any of the famous Reef style, comfort, fit or quality. 1% of the sales of these products goes into the Reef Redemption Fund.

2. Culture of Giving
Reef has always been supportive of organizations that are fighting to preserve our waves and beaches and the communities based around them. With our culture of giving we have a financial contribution piece with the reef Redemption Fund and a volunteer piece through the Reef Redemption Committee.
-Reef Redemption Fund- monies used by Reef to partner with non-profit organizations working to preserve waves and beaches. Also supports humanitarian organizations working around the globe. We partnered with
-Reef Redemption Committee-
More than half of the employees are regularly volunteering to participate in beach clean ups and are looking for ways to give back to the community.

3. In-House Effort
- This is the part where we try to be more responsible in our workplace by reduction in energy and material use. There is a lot of low hanging fruit in this area and we have begun by adding sensor switches to lighting, using less carpeting, maximizing the natural light in the building, incorporating recycled barn board into the building. We are recycling our irrigation water and working on the process of getting our building L.E.E.D. certified. We have also eliminated the use of paper cups in the kitchen. There are a lot of little things that surprisingly add up to a lot when all is said and done. We are by no means perfect, but we are taking a look at ourselves and making a concerted effort to raise our game.

The response has been really positive so far. The tradeshows went great and the product sold in very well. Spring 2008 is the first season so we will see shortly how the customers react to the product. We have gotten a lot of positive feedback regarding the three facets and the fact that Reef Redemption represents so much more than just an ecologically minded product extension.

Now that there is a proliferation of ecologically minded product offerings we have seen the supply side really expand. I think the relationships should get easier to create as the competition spurs the market.

On the Reef Redemption website, it says that "More than half of the company has volunteered to be a part of this initiative of evaluating Reef’s day-to-day business activities." Can you tell me more about what that involves? Where do you see that program going from here?
We have set out to break our workplace into teams that will help us evaluate our footprint and look for ways to reduce our energy and material use. This coming year we have engaged the help of a sustainability group to aid us in this process. 2008 is going to be a busy year as we examine all of our systems and set our goals for the future. I hope that the team concept will allow each group to feel some ownership of the Reef Redemption initiative. It needs to be built from the ground up and not directed from the top down.

You've clearly put a lot of effort into finding materials that are innovative, cool, and yet also sustainable. What was the process like for selecting those materials? As demand grows for these products, do you see scaling up those sourcing relationships being a challenge?
It is a difficult process that is slowly getting easier as the green marketplace expands. A couple years ago it was a different story as there was not a lot to choose from. Now that there is a proliferation of ecologically minded product offerings we have seen the supply side really expand. I think the relationships should get easier to create as the competition spurs the market.


With the product safety scares in pet food and toys recently, it seems like consumers are becoming more and more concerned with product sourcing. How will affect consumers and the products they buy in the future? Will people be willing to pay a premium for sourcing?
It is really hard to predict just how much of an impact all the current scares will have. It does seem to me that the companies are angling toward being more transparent with their entire processes and with that I think there will be more people looking for the equivalent of fair trade product etc. in the future. It remains to be seen if the average consumer will pay a premium for sourcing. There are always the concerned citizens who will look for what they believe is the best product from an environmental standpoint and they will pay the premium. Look at the success of Patagonia. Right now, it seems companies are working to educate the consumers hoping to create an informed base who will demand this type of product from certified sources.

It is really important to us that we communicate the truth to our customers. We have said from the outset that we are using what we believe are the best materials or processes that we can for this series. If we learn that there is a better material or that something we are doing is not as good as we once believed, we will change the product or process.

Sustainability is approaching critical mass, and it seems like everybody is launching some sort of sustainability initiative. One of the biggest challenges for consumers is to sort through all the bogus initiatives and find the ones that are real. How can authentic companies help consumers find out the truth? What role does authenticity play in Reef Redemption?
It is really important to us that we communicate the truth to our customers. We have said from the outset that we are using what we believe are the best materials or processes that we can for this series. If we learn that there is a better material or that something we are doing is not as good as we once believed, we will change the product or process. We try to educate the consumers as to why we have chosen certain materials etc. through our web site and catalogs. I do think the customer should dig a bit to try and find the real deal and make their decisions based on what they can find out. That being said, it is certainly the responsibility of these companies to be honest with their potential customers. It seems that currently the industry is fairly unregulated so companies need to be honorable in the way they conduct their business.

Having the right public face can be crucial to a program like this, and it looks like you've got your bases covered there with your Team Ambassadors. How did you get huge names like Rob Machado and Ben Bourgeois involved? How important is it to have them on board?
The great part about this is that these guys are fired up on the program and the movement in general. We are not telling them that they need to pretend to be environmentally conscious; instead they are coming to us and are asking for these materials to be used, as they want their name to be associated with them.

One of the things that I really liked about the Reef Redemption product statement is that you made it clear that you're not asking consumers to make any sacrifices. No matter what, the products are still going to fit great, look cool, and perform well it seems like that's a common thread in the new generation of sustainability products. Can you talk a little more about that?
Early on we said that it would be paramount that our Reef Redemption Product Series not stick out like a green thumb. We believe that we can and must keep all the same attributes of the product that have defined Reef for the past 20 plus years. Sometimes it is a challenge to create product that does not look too hippy, but with the rapid expansion of the marketplace we are seeing many more material options that will make that mission a bit easier for everyone.

That's it for me. Is there anything you'd like to add or mention? Thanks again for your time, and good luck!
Just want to thank you for the opportunity to share our program with you and your readers. Pray for Surf.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Interview with Chris Jordan

The very talented photographer/artist/environmental activist Chris Jordan graciously took some time out of his busy schedule to speak with us today. His amazing photographic pieces visualize the statistics of contemporary American culture. His images depict things like the number of shipping containers that go through American ports every day (75 000) or the number of disposable batteries produced by Energizer every 15 min (170 000).



TGG: How did you get started with your Running the Numbers series?

Chris: Running the Numbers was an outgrowth of a previous project I did called Intolerable Beauty. What I did with Intolerable Beauty was basically straight photography. I would go out with a large format film camera and look for huge piles of detritus of our mass culture. As I got to the end of my Intolerable Beauty series I was looking for where to go next with it and I realized that the straight photographic process that I was using had some limitations that I wanted to try to overcome. The whole idea behind my intolerable Beauty series was to try and depict the scale of our mass culture, our consumerism. I realized that I really wasn’t depicting scale. I was taking these scary photographs and I was trying to depict the scale but the actual scale was something that was invisible because there was no way that you could go and take pictures of all of the cars we discard in a day or all the cell phones that we discard every day or all the oil that we burn every day. So it occurred to me to try to make these digital composite images that depict the actual quantities rather than just showing some random amount of garbage and hoping that that would have enough of an effect.

TGG: What kind of feedback have you gotten on this series?

Chris: It's just been astonishing what has happened. The public response to my Running the Numbers series has been amazing. I just can’t even believe what has happened to me in the last year and a half since I released this series. I've gotten tens of thousands of emails from all over the world and my work has been featured on hundreds and hundreds of blogs and in magazines. It has just received this truly amazing public response. What I really attribute it to is not so much that I am some brilliant artist, because there is lots of amazing work being done out there that isn't receiving this kind of attention, but I think what it is reflective of a craving on the part of our culture for just a more sensible way of being. For me, the metaphor that I carry in my mind is that American culture, or consumer culture else ware in the world, is like a giant frat party. It's 4am and everyone has been drinking bad alcohol for the whole night and we are all laying around in pools of our own vomit. There is just this deep voice that we can all hear, way down there that says – OK, it's time to do something different. We are messing our own selves up as well as the resources of our planet.

TGG: Consumerism and consumption is a pretty hot topics right now, what do you think makes your work so effective at making a statement?

Chris: I don't know how well I accomplish it, but one thing that I think is really important is to be self reflective. I try to make my work not judgmental. When I talk about my work, I do it in a way that isn’t finger pointing at anybody because it doesn't take much self reflection on my own part to realize that I'm in no position to be a preacher. If I just look around my studio I have all kinds of nice stuff and I fly around the country on jets to give talks about global warming. There is a tremendous amount of irony in my own life that if I think about that, I’m in no position at all to point the finger at anybody and say somebody is being bad by consuming. That is one aspect that is really important to me

Another aspect is that I think it is really important, is to honor the complexity of these issues. I remember years ago I did some environmental activism work around nuclear power plants. I was one of those people back in collage that chained myself to fences and that kind of stuff. I realized that I had a very one dimensional view of it back then. I wasn't thinking of the irony. That I'm against nuclear power but I'm also against the kind of pollution that comes from the alternatives and I'm also a guy who uses a lot of electricity myself. When you start looking at issues like that, they are so complex. I think that is an aspect of the environmental movement and generally about political activism that needs to be brought up to date. That is a part of my work that is important to me also.

TGG: As a designer, I really appreciate the visualization aspect of your work. A number doesn’t always mean something to someone but to see it blow out into an image that represents what that number means is really effective.

Chris: That's kind of the underlying idea behind my Running the Numbers series. It's to take these statistics about our mass culture and translate them from the unfeeling cold, clinical language of data that we can’t feel. Numbers pass in and out of our minds every day. We read all these statistics about the number of unwanted dogs and cats that are euthanized every day or the number of people that are dying around the world, they are just these giant numbers. It could be a number like 200 million or 200 billion, it really doesn’t matter. It's just some giant number that we don't have the ability to comprehend. What I try to do is to take those numbers and to translate the number from a dry unfeeling statistic into a visual that carries a feeling with it.

TGG: The Greener Grass is focusing on Energy. Your recent piece, entitled Energizer, is particularly relevant to some of the things we are discussing. How did you choose Energizer batteries as one of your subjects?

Chris: I got an email from a guy who said, have you ever thought of doing a piece about about recycling batteries. I had actually just gone over to the University of Washington and got a whole stack of all different kinds of household batteries. I was about to do a piece on household batteries in general and this guy wrote me an email. He had written to Energizer to see if they had a program to recycle household batteries. They wrote him back and said, since their batteries don't contain mercury any more, they didn’t think it was necessary to recycle them. Then he wrote Energizer back again and asked how many batteries aren’t being recycled and they sent him the annual report showing the numbers. When he sent me the numbers, I just thought, well how much metal is that? I did the math and it was just astonished to discover how many batteries that one company produces. I haven't heard from energizer. I keep expecting to get a letter from their legal department. The thing I would say to them is – I’m not going after Energizer specifically. They are no worse then Duracell or Sony or Panasonic, or any of the other companies that make batteries. Those companies produce them and we consume them in just the same quantities. That was just an example.

TGG: You have done the hard work of raising this awareness. Do you have an messages or advice for us who are product designers? What we can do to start fixing the problem? How can we start carrying that awareness into a solution?

Chris: Wow - that's an amazing question. I do have a thought, but it might be kind of a different thought than you might expect. I think that this revolution can only happen inside the heart of each of us. What I mean by that is, if there is a person out there who is a product designer, and they are doing work where they are participating in the creation of products that are environmentally bad, then that person, every day that they go to work, there is this little bit of a bad feeling that they have in their heart from the work that they are doing. I know that, because I was a corporate lawyer for many years and I did that exact kind of work. The work that was directly contrary to the idea of being a passionate and connected human. I had that feeling every single day. I got a nice pay check out of it, I thought that was worth it. I'm only realizing now, later in my life, that the amount of money that I was making and the material benefits that I was getting in my life was far outweighed by the eternal sickness that I was experiencing from doing something that I didn’t believe in. If I was talking to a huge group of people who are product designers, I would say, make the decision internally to just be a person who lives by your principals. If that means you have to go work at a different company or if that means you have to go in and chew out your boss and say - I demand that we change our practices - then if you do those things, it will be difficult and scary and emotionally hard and there will be anxiety involved but you will experience a new sense of well being that will totally change your life. That is how the green revolution is happening. All these people are saying - I am going to be the person who lives by my principals. I just want to see what it's like to be a vegetarian because I know that eating meat is one of the most environmentally destructive things that we can do, and so on. Every single time someone makes one of those little decisions the whole world heals a little bit.


For more information about Chris Jordan and his work, visit his website at www.chrisjordan.com.



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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ The (not so) Great Power of Consumption

“Everything we consume or use—our homes, their contents, our cars and the roads we travel, the clothes we wear, and the food we eat—requires energy to produce and package, to distribute to shops or front doors, to operate, and then to get rid of.” (World Watch Institute)

When the conversation of global consumption arises, it is not uncommon for America to be the focal point. With a society based on consumerism, its not very hard to understand why we are at the top of the list. Although there has been a dramatic surge of energy consumption in many industrial countries specifically in Asia; ..."the average American consumes five times more energy than the average global citizen, 10 times more than the average Chinese, and nearly 20 times more than the average Indian." Don't let this fool you, these countries are catching up to our consumption rates at an alarming speed. China has become the worlds number one coal and number three oil consumer. The Chinese are working hard to provide their citizens with the wasteful and wonderful ways of American consumption.


The energy required to support these lifestyles holds a high price over our heads. Energy consumption effects everything nationally and globally. It has influences on a nations foreign policies, economy, debt and the environment. It effects our health, our food, our air and water.

Annie Leonard helps us to understand what the true cost of our consumption really is in The Story of Stuff. If everyone in the world consumed as much as Americans, we would need 3-5 planets to support ourselves!! Everything we buy for ourselves, our homes, our pets... has energy in the equation. It takes energy to drive to the store, energy from the gas station to fuel up, energy for the product delivery to the store and energy used to manufacture whatever it is you want to buy (today). The energy cost is enormous, and inevitable: A family can buy a typical new house, and live there for 10 years before the energy they use in it exceeds the energy needed to build it.

“The amount and type of energy we consume is a result of two kinds of choices: those we make as a society and those we make as individuals and families.”(World Watch Institute)

Government policies have a major impact on how we use energy. Countries with higher energy costs, and energy taxes will have lower energy intensive consumption. But we can't depend on our governments to solve all these problems. We as consumers must also make the right moves. The consumer demand has a tremendous impact as well. It is our demand that can push our governments in the right directions. The decisions we make individually and communally will add up and make an impact. You can start by following these Top 10 Principles of Good Consumption


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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Brand Autopsy's John Moore on the role of authenticity in building a sustainability brand

When we're doing branding work, one of the drums I beat most frequently is Authenticity. Perhaps it's because I come from the world of action sports and youth culture, where authenticity reigns absolutely supreme, but I think that understanding the meaning and value of authenticity is crucial to building a "green" brand. And who better to show us the ropes of authenticity than John Moore? John Moore was formerly in marketing at Starbucks Coffee and Whole Foods Market; he now runs the Brand Autopsy Marketing Practice and is the author of TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture. His work has been incredibly influential to me as a marketer, so I was really excited to speak with him.

I wanted to talk to you about the role of authenticity in creating a sustainability brand, so to start off, how do you define authenticity?
In the world of branding, authenticity can be defined in terms of motive and sinceity. The most authentic brands have a clear reason for existing beyond trying to make money. Truly authentic brands are motivated more by making a difference, that is, changing (for the better) some aspect of the world we live in. Whole Foods Market is motivated by changing the way the world eats, shops, and enjoys food. Method Home is motivated by providing “clean” household cleaning products that upend a staid industry where the status quo is to use toxic ingredients. Both Whole Foods and Method are sincere in their mission and are prime examples where profit and success is a by-product of doing what they believe is right for the world.


In a world where “what gets measured, gets manufactured,” I believe authenticity can be a competitive advantage.

The obvious next question is, what is authenticity's role in that equation? Can authenticity be a competitive advantage?
In a world where “what gets measured, gets manufactured,” I believe authenticity can be a competitive advantage. Companies galore in every product category imaginable are trying to hop on the authenticity bandwagon. But we need to realize, authenticity is not defined by a company’s actions but rather by a consumer’s perceptions. If Frito-Lay comes out with a carbon-neutral potato chip, consumers might not perceive it to be authentic. Since being carbon neutral is being on-trend, consumers might perceive this action by Frito-Lay as a business ploy to capture greater market share and exploit a sales opportunity. For companies with a track record of being passionate and purposeful in all their activities, consumers will probably perceive them as being authentic and thus, they will have a competitive advantage over “inauthentic” companies.

It can be tough to create brands that gives a company something to strive for, while at the same time accurately representing current sustainability efforts. How can we find the balance between aspiration and reality?
The answer is in businesses creating specific codes of conduct and then living by their stated codes. Going back to Whole Foods, they have a clearly defined Quality Standards Policy which lists all unacceptable food ingredients. Products containing ingredients on this list are not allowed to be sold in Whole Foods stores. Whole Foods stands for something and they are diligent about making sure their vendors and producers adhere to their policies. Thus, the aspirational goals of the company are actualized.

This belief that authenticity can be created is what gets companies in trouble. Authenticity comes from evolution, not from creation. No magic pill exists and no big bang will cause a company to become authentic.

Can authenticity be created? If so, how can companies build a culture that values authenticity, transparency and honesty?
This belief that authenticity can be created is what gets companies in trouble. Authenticity comes from evolution, not from creation. No magic pill exists and no big bang will cause a company to become authentic. The honor of being authentic is earned only over time and through consistent, deliberate actions. Same goes for building a corporate culture. A company that respects its employees and treats its employees like family will be rewarded with being viewed by insiders and outsiders as an authentic company.

Sustainability means a lot of things- everything from hiring practices to sourcing of raw materials to carbon footprint, and then some. Few companies can claim to be perfect in all those dimensions, but nobody wants to reveal all their shortcomings. How can this fundamental struggle be resolved without compromising authenticity?
No business is perfect. Business is a game of progress, not perfection. No business will ever be perfect. It's an impossibly unattainable goal. But while that goal is unattainable, the most authentic businesses seem to always aspire to reach perfection. They always make progressive steps to improve their business and how their business connects with people and the world at-large. Sure, a well-intended company will stumble and make mistakes along the way. But the true measure of a company is how they recover and forge ahead making progress along the way to overcome their mistakes.

Consumers are without a doubt more sophisticated than ever, and we've seen that they quickly see through greenwashing, yet the world of sustainability is still full of snake oil and false solutions (for example, corn ethanol). What will it take for the marketers behind the snake oil to come around?
Honestly, time. A whole generation of marketers will need to retire (and expire) before a more enlightened generation of businesspeople reconfigures the marketing agenda.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Public transportation benefits calculator

I'm not just a big fan of public transportation, I actually use it a lot. So I was really interested when I stumbled across the American Public Transportation Association's Public Transportation Benefits Calculator.


Things like this are incredibly powerful communication tools, because one of the biggest challenges for sustainability initiatives is to translate their benefits into very tangible, concrete terms. It's easy to get lost in the sea of numbers, charts, and technical jargon, but these programs are most successful when they distill it into terms that anybody can grasp.

Check out the Public Transportation Benefits Calculator here. For another successful implementation of a similar concept, take a look at Propel Biofuels' CleanDrive program.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Strategy + Business: The Energy-Efficient Supply Chain

When we think about reducing energy consumption, we usually think about things we can do around the house: turning off the lights, shorter showers, better insulation, and so forth. Those things help, of course, but the truth is that industrial supply chains offer perhaps the biggest opportunity, if for no other reason than their immense scale. Shaving one or two grams of material off of a product can mean enormous savings when multiplied by 100 million units a year.

The always-excellent Strategy+Business offers a fascinating and deep overview of some of the ways the supply chain can be optimized for energy efficiency:
As concerns mount about fuel prices, long-term energy availability, and climate change, companies’ attention is finally turning toward one of the most pervasive places where energy can be conserved: the industrial supply chain. Simply put, the supply chain is the production and distribution network that encompasses the sourcing, manufacturing, transportation, commercialization, distribution, consumption, and disposal of goods, from the ore mine to the trash can.
In particular, I really appreciated the details like this anecdote:
For example, in 2006, the Carbon Trust, a United Kingdom–based research and advisory group, discovered a “perverse incentive” in the sourcing of raw potatoes for manufacturing snack foods. (The analysis appeared in the group’s report, “Carbon Footprints in the Supply Chain: The Next Step for Business.”) Charged with studying the carbon footprint of potato chips, the Trust’s researchers found that because prices are set by weight, farmers typically control humidification to produce moister and therefore heavier potatoes. Even within the strictly limited specifications of moisture content set by the food manufacturers, these few grams of extra water are significant. The extra cooking needed to burn them off accounted for an unexpectedly high percentage of the chips’ energy consumption.
Check out the full article here- free registration is required, but it's worth signing up.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ The Greener Grass kicks off ENERGY

Last week marked the conclusion of our Health & Wellness unit on The Greener Grass, and this week begins our coverage of Energy.

It's no exaggeration to say that energy is perhaps the most important topic of our generation, and that awareness is at an all-time high. We're just a few people, and we don't pretend to have all the answers to the many challenges ahead of us in our quest for clean energy, but we think we can contribute something, and that's what The Greener Grass is all about.

We'll be looking at a variety of topics under the heading of energy: transportation, architecture, cutting edge battery technology, and more. Stay tuned- this is something we're all really passionate about, so we're excited to get going.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.