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+ New Products Visualize Home Energy Use

About a year ago, we created our Current State concept to visualize home energy use. Since then we've seen a growing interest in the subject and there are two interesting articles about products that make this concept more of a reality.

Make created Tweet-a-watt, an open source piece of hardware that posts your data to Twitter. Tweet-a-watt captures and documents energy use but takes the idea a step further, by letting your friends and followers also track your energy use. In theory, this could create competition among neighbors or family members to be the most responsible energy users. Tweet-a-watt is an entry to Core77's Greener Gadgets competition, so if you like it let them know!

Appliance Design also continues to be a great resource for us. Electronics: Powerline Potential discusses an affordable technology called PLC (powerline communications). According to the article, PLC allows devices to communicate through our electrical lines, so it's an existing, low-cost technology that we're beginning to use in a new way: precise and efficient energy usage for homes and buildings.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Edward Norton's $9 billion green housing project


I'll admit that I'm a pretty big fan of celebrity gossip, so I was pretty surprised to come across this piece about Edward Norton on Fast Company:
Edward Norton, the two-time Oscar nominee, stood at the podium at the Hilton Washington this past May and tried to be humble. The actor was in the capital to present a major civil rights award to someone he knew well -- his grandmother. It was gearing up to be a nice moment. "I work in a profession," he told the crowd of social workers, lawyers, and community organizers, "that gets a totally disproportionate amount of attention relative to its true contribution to our culture."
...
Norton's appearance wasn't merely a cameo, a movie-star drive-by. On the contrary, he has been an active participant in Enterprise since he was a kid. His first job after college was an analyst spot there; he sits on the board and has donated more than $1 million. What's more, he has played a key role in encouraging Enterprise to embrace green building -- a shift that has enabled the business to keep moving despite the housing crisis and mortgage meltdown. In fact, Enterprise is arguably the one bright light in an industry dominated by excess and foolishness. Its model offers clues to how we all might climb out of our real-estate mess.
It's always great to see people like Norton, Brad Pitt, and Oprah acknowledge and use their profile for a meaningful cause like this. It's also a good reminder that you can't judge a book by its cover!

Read the full piece here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Sony Ericsson GreenHeart

We've heard lots about phone recycling and how takeback programs are a key method for closing the loop on business's product cycles. We even did our own take on it, the LINC Lifecycle Phone.

Sony Ericsson seems very close to making this concept a reality with the GreenHeart. The phone features bioplastics, a 3.5mW zero charger, and eco-friendly packaging. According to many blogs, it was said to be a concept. But Appliance Design recently reported that 500 GreenHeart collection points are already in operation in 7 countries, including the U.S. Has anyone visited one of these collection points yet?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Roofray Solar Calculator

What's your solar potential? RoofRay locates and calculates the solar potential of your roof. The site allows you to estimate your ROI, compare various array sizes, see other RoofRays in your neighborhood, and includes a section on how photovoltaic cells work.

This is a smart idea, because even though we know solar energy is a generally good thing, installing a solar panel on top of your roof can feel like a major project. RoofRay's site helps it to become a more simple and accessible investment.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Q&A: GreenRep.org Founder Danny Clayton


Transworld Biz has a great interview with Danny Clayton, the brains behind some exciting green initiatives in the action sports industry (one of my personal favorite topics):
Based in Johnson, Vermont, GreenRep.org was launched in September 2008 by Danny Clayton, a veteran sales representative with more than 20 years experience in the industry. The company, which donates five percent of all profits to green organizations and educational sources, was created with a mission to sell green products and advance green initiatives in the surf, skate, snow and outdoor industries.

Clayton got started with his career as a rep in 1987 when his uncle, veteran O’Neill rep Gary Clayton, got him involved as a sub-rep. More than two decades later, Clayton has developed his own company based solely on his two passions, recycling and the outdoors, and doing what he says he was cut-out for: being on the road.

Read the full article here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Brandimage Paper Bottle Concept

Design agency Brandimage has developed a concept for a sustainable paper water bottle. On their site, they discuss their philosophy for Responsible Design: being accountable, being smart, and establishing new standards. This philosophy manifests itself in a paper water bottle, questioning the need for the standard PET bottles that we know and expect. It is made from food-safe and fully recyclable materials.We've seen many paper pulp packages on the shelf over the past couple years, but the ability to store foods and beverages inside is what makes this concept stand out. I'd like to learn more about the waterproof film inside that makes the bottle work. Does the film currently exist? To what extent is this concept technically feasible?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Steam Showers: A Sustainable Future?

Creating a soothing experience with very little water, steam showers are becoming more and more popular for their spa-like capabilities. This Old House has a great overview of both the technology and the existing range of products:
Luxuriate as long as you want: Steaming for 20 minutes consumes a mere 2 gallons of water. By that reckoning, steam is a "green" way to bathe. Your electric bill is bound to go up, however. A typical 4-by-5-by-8-foot stall (160 cubic feet) covered with ceramic tile requires at least a 7-kilowatt generator.

Currently, the steam shower is an indulgence that still requires a lot of heat, but we think it could be repurposed to be a true energy saving experience. Read the entire article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Bottledwater.org

To learn more about the bottled water industry, a good place to start is the International Bottled Water Association (Bottledwater.org). Last month, the IBWA met to talk about the future of their industry and address important issues. Whatever your opinion on bottled water, it's important to realize that it has a place in our society. Complaining alone will probably just make the problems messier. Here are a few quotes from President Joe Doss:
Over the past year, IBWA members and staff have been working diligently to communicate proactively the facts about bottled water and defend the industry against unwarranted attacks by activists. It is clear that a war is being waged against our products and the future of the bottled water industry is at stake. IBWA has therefore begun to significantly increase its level of government, media and other activity to deal with this continued serious threat.
We have a lot to feel good about. With the rates of diabetes, obesity, and heart disease on the rise, we make a healthy, safe, convenient product that consumers continue to demand. And bottled water is always there when it is needed; whether in times of natural disasters (such as floods, hurricanes, or wildfires) or other emergencies (such as boil alerts and contaminations of municipal water supplies).
Bottled water is an easy target for activists, but all packaged food and beverages contribute to packaging waste. Rather than attack the bottled water industry, it would be interesting to look at the places where it provides the most value for new opportunities.

Click here to read the full press release.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Fast Company Report on Bottled Water

Over the last couple decades, bottled water has grown into a major part of our consumer world. With our growing interest in sustainability, how will the bottled water market be effected? To gain some background information, check out this excellent piece from Fast Company about the history and future of bottled water. Here's the opening quote:

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.

Click here to read the entire article.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Hit The Showers

Here at The Greener Grass, we're starting to focus our efforts around water. Over the next couple weeks, we'll identify the key problems with our current habits in water consumption and ideate concepts as a better alternative.

I recently took a trip to Australia and became aware of their water shortage. While the government develops solutions including desalination, they've asked citizens to limit their showering time to 2-5 minutes.

An article over at Sun Frost did a good job outlining the key problems with a traditional shower. Their main point is that both water and heat need to be considered when designing the system. They've designed a more sustainable and efficient shower system that has a closed top to capture heat. Check out more details of the concept on their site. If you pair this idea with one of the many low flow showerheads on the market (take your pick here), you have a shower experience that is both efficient and enjoyable.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Fast Company's Delia Bonfilio on sustainable (graphic) design

Most of us here at The Greener Grass are industrial designers, and because we work so closely with the materials and processes that define products, we're fortunate enough to have many opportunities to make them more sustainable. When it comes to graphic design, though, the implications are a bit less obvious. Beyond speccing recycled paper and soy ink, what can graphic designers do be more sustainable? Delia Bonfilio offers some great, fresh thinking that is the beginning of what sounds to be a very promising series:
Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional one. As owner of a graphic design studio, I know all too well that half of the services we offer involve the design and development of stuff that ultimately ends up in the trash.
...
In the next entry, we'll start at the foundation of your visual system......A Sustainable Brand Identity. What is it? Do you have one? Why you need one and simple ways to refresh an old one. In future entries we'll explore: other important elements of your visual brand; eco-friendly print techniques, paper, and ink; plantable packaging; recyclable materials; design techniques and practices; multipurpose promotions; green web hosting; and more. Feel free to share thoughts, tips and resources of your own. By discovering ways to promote sustainably, maybe someday that mountain will be a molehill.
Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ "The Cycle" at RecycleBank

Via Green Marketing:
In honor of National Recycling Day this Saturday, RecycleBank has launched The Cycle, a compelling video series that focuses on how materials are separated and reprocessed back into useful raw materials.

Today, there is more and more emphasis being placed on cradle-to-cradle material use. The Cycle provides an engaging and accessible story of how it is all done. Click here to view the rest of the The Cycle series.


This series of videos is a really well-executed, fun, and informative take on what can be a fairly dry and technical subject. It's a great example of how design and visual communication can make a real difference by engaging people who might not be inclined to dig through technical information- the very people who we need most to make programs like these successful.

Check out the rest of the videos here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Electric-powered cars: Only two years away?

Forbes has a provocative and very well-done article that suggests electric vehicles could be here sooner than we think thanks to the efforts of auto and utility companies to create a new, networked grid. We've all read a lot about electric vehicles, but this article has a lot more depth than most, so it's definitely worth a read:

The technology already exists to turn electric vehicles, households and businesses into one huge battery that sustains all energy needs; users would draw power from the collective pool when needed, and give back accrued power they don't use.

Experts who champion this new energy paradigm call it "smart garage," a metaphor for combining homes, buildings and utilities into eco-friendly energy networks.

"A single car battery at a single person's home might only represent 10 kilowatts of electricity, which is not particularly much," says Andrew Tang, senior director of the smart energy lab at Pacific Gas & Electric. "But a parking lot full of electric vehicles may actually aggregate up to one megawatt, which suddenly becomes interesting, and at that level of aggregation, it actually makes sense to make investments in the grid to support the bi-directional power flows."
Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Forbes on green tailgating


With football season in full swing, it's hard to think of a better topic to think about than tailgating- especially if we can make it a little greener! Forbes magazine apparently agrees, because they just published a list of 10 Great Vehicle for Green Tailgating:

Style-conscious city dwellers will like the Mini Cooper Clubman and Scion xB — both gas sippers — on our list. They make the most of their diminutive dimensions and are a solid choice for tailgating urbanites or drivers just looking to downsize without crimping style or practicality.

Pickup trucks are always popular with the tailgating crowd, and for the ones that made our list — like the Dodge Ram and Honda Ridgeline, among others — we specify the most fuel-efficient engine and drivetrain combinations in keeping with our focus on environmentally friendly tailgating.

To that end, we also looked for models with special features that help tailgaters revel more conscientiously, like integrated power inverters that negate the need for loud and smelly generators.

Read more here, and check out the slideshow here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ The AirPod: Tata's compressed air concept car


Via Slashdot comes news of Tata's concept car that runs on compressed air:
The AirPod is 6.7 feet long and weighs 485 pounds. The driver controls the motion of the vehicle with a joystick.

The vehicle has four wheels, and uses rear-wheel drive. Refueling the vehicle’s 46 gallon (175 liter) compressed air tank tank only takes a couple of minutes, according to the company.

MID expects the AirPod to reach production by mid-2009, and to sell for around 6,000 Euro. Four other models, featuring speeds up to about 70 mph, are also on the drawing board.

Note that it will only be truly zero-carbon if you use a zero-carbon power source to compress the air in the first place. Like many alternative fuel technologies, it shifts the emissions from the tailpipe to the point of generation, but it's certainly a step forward!

Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ McKinsey on helping green products grow

The latest McKinsey Quarterly has a fantastic article that explores one of the thorniest problems in the growing market for sustainable products. Namely, that while consumer receptivity to sustainability has never been higher, actual adoption lags. They identify five barriers that prevent consumers from adopting green products, as well as ideas on how to overcome them. For example, the first barrier is education (see above image):
Because consumers are largely unaware of green products, a business that sells them must see itself first as an educator, not a sales machine. Our study shows that more than one-third of the consumers who want to help mitigate climate change don’t really know how. The top three ways for them to reduce their own emissions are to drive more fuel-efficient cars, improve the insulation of their homes, and eat less beef (exhibit). Yet when we asked the consumers in our study to name the top three, they fingered recycling, energy-efficient appliances, and driving less. Few consumers knew how eco-friendly it is to shun beef.
There's plenty more where that came from, and we suggest reading the whole article. It's a great framework for assessing that challenges that you may face when introducing a green product.

Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Metabolix Bioplastic Films

Cool Hunting pointed us to recent advancements made by bioplastic manufacturer Metabolix. They've developed a method to make sustainable bioplastics from a common prairie grass known as switchgrass.

One of Metabolix's products, Mirel, has proven to be a durable alternative for polyethylene films used in agriculture. We don't know much about potential applications for Mirel, but it would be a great if it could be used in consumer packaging where the films typically used are not currently recyclable.

Metabolix's site has a great multimedia section. Check it out to learn more about bioplastics and hear interviews from their senior management.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Intercell

Fast Company's The Futurist tipped us off to this innovative approach to vaccination. Intercell, with the help of IDEO, are developing a needle-free vaccination patch that triggers an immune response through cells in the skin. Intercell's first product targets traveler's diarrhea and could generate around $750 million in revenue. Long term, the product can be mailed directly to consumers for self-application during vaccination campaigns.

This product reminds us a little bit of a concept we created a few months back. We're excited that Intercell is making these patches a reality.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ JC Penney breaks ground on new, green store

The Dallas Morning News reports that JC Penney is introducing a new, green store format:

Lights that preserve stargazing and old blue jeans recycled into insulation are some of the green ideas incorporated into a J.C. Penney store and around the Village at Fairview shopping center that's under construction.

Penney broke ground Thursday on the 115,000-square-foot store that will cost about 10 percent more to build but is expected to use 41 percent less energy than its similar-size stores.

It's great to see a high-profile retailer like JC Penney taking a pro-active leadership position on sustainability, and even better to see that it has very real bottom-line benefits.


Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Forbes' Most Coveted (Green) Carts

If you're interested in moving to Australia to take advantage of the upcoming electric car infrastructure, maybe you should also get on the waiting list for a Tesla. Via Treehugger, Forbes released its list of most coveted cars, including the Fisker Karma, Tesla Roadster, and the Smart ForTwo. Tesla and Fisker are the most interesting additions to the list, adding a layer of environmentalism to the typical high performance sports cars that frequent these lists.

“It’s an idea whose time has come,” says Milton Pedraza, CEO of the Luxury Institute in New York. Any high-end manufacturer that can pull this off will have “an ability to leapfrog” other luxury brands in cachet, he says.


Like many other product categories, it makes sense for the sustainability trend to enter at the high end where consumers are willing to pay a higher premium. Companies release products and technologies at a high price point, and then begin developing more affordable versions. This is a good sign that electric cars (especially plug ins) could be a growing part of the auto industry in coming years.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Australia Building Huge Electric Car Grid: 600,000+ Stations By 2012


Via Gizmodo comes news that Australia is rolling out some extremely impressive new infrastructure:
Apparently not content with just one giant ongoing infrastructure project, Australia has committed to fully outfitting three of its biggest cities for widespread electric car use. In hardware terms, that amounts to 200,000-250,000 charging stations each for Melbourne, Sydney and Brisbane, with an additional 150 battery swap stations scattered between them. The effort will cost $1bn in Australian Dingo Dollars, which is about $667m USD. If that's not ambitious enough for you, consider this: it should be online in three years.
Whether you're an electric car fan or not, it's definitely inspirational to see them taking the lead on such a massive project. We can only hope that it inspires other countries and organizations to do the same!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ ThirtyTwo rallies snowboarders against global warming


Via Transworld comes new that snowboarding footwear brand ThirtyTwo is kicking off an initiative to address climate change:
To do their part to make sure the powder continues to fall, ThirtyTwo is at the forefront with its TR32D Lightly eco-activities that fight global warming and give back to the environment by offering many sustainable materials and manufacturing processes with no compromise on delivering high-performance products.

The road to continued snowfall and the fight against global warming is evident in ThirtyTwo’s Fall collection, which continues to incorporate eco-friendly items in the following ways:
• Locally Grown – Locally grown, ThirtyTwo uses material suppliers close to home and close to its factories to reduce transport needs and ultimately the amount of CO2 in the air.
• Smart Patterns – Our designers and developers work to create patterns with optimal material use and minimal waste.
• 100% Vegan – All of our boots are made of 100% synthetic materials and are 100% animal friendly.
STI Evolution Foam™ – ThirtyTwo’s innovative STI Evolution Foam™ that created the lightest boots ever also reduces environmental impact by producing no waste through the manufacturing process.
Apparel – We have introduced many eco-friendly initiatives into our apparel line this year from merino wool socks to recycled polyester windbreakers, bamboo first layer items and t-shirts made from recycled plastics.

It's great to see the action sports industry continue to take a leadership role in addressing sustainability issues! Read more at TWSBiz.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Marketing Green on creating demand for renewable energy

The always-excellent Marketing Green has a great interview with 3Degrees' Adam Capage. The whole interview is mandatory reading, but this quote in particular encapsulates the essence of the problem for many sustainable products:
The real challenge is that renewable energy requires people to pay a premium and they have absolutely nothing [tangible] to show for it. People for a long time tried to compare this to organic food or bottled water or other premium product. And, you just can’t do that because with bottled water people think they’re getting [a personal benefit like] cleaner water. With organic food they might be stopping themselves from having pesticides. [Unlike with renewable energy], it’s not just about the public good.
Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Citizen's Bank Goes Paperless With 'Green$ense'


Via Brandweek:
Citizen's Bank is urging its customers to sign up for paperless banking in a new campaign dubbed "Green$ense." In return, it will give a dime for every electronic transaction made up to $10 a month and $120 a year.

Most banks have already adopted a paperless option for consumers, although not many are offering an incentive in return. Rick Frisiello, a creative director at Arnold, said the campaign is meant to get consumers' attention. "We wanted to let people know that not everyone realizes how many resources they can save by banking paperlessly," said Frisiello.
Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Nearly 25% of Americans willing to pay more for sustainable products

By way of Transworld Business comes exciting news that an increasing number of Americans are willing to pay a premium for sustainable products:

According to a study done by Boulder, CO based Leisure Trends, an outdoor focused retail intelligence marketing firm, 23 percent of Americans are willing to pay a premium for goods perceived as being green.

“The average, for all who say they would or might pay more, is a 14% premium above what they would pay for a non-green product.”

“Gen X (29%) is more likely than Boomers or the Eisenhower Generation (20%) to say “yes” to higher prices for green products. Gen Y and Gen X lead all other generational groups by claiming they would pay 16% more for environmental friendly products. Willingness to pay a premium for green products is rising. When we asked this same question a year ago (June 2007) we found that those willing to pay more to buy green would tolerate an 11% price differential. ”

Not sure of the specific methodology of this study, but it is certainly encouraging to hear. Read more on the Leisure Trends site.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ France considers taxing disposable goods

By way of Harvard econ professor and textbook author Greg Mankiw comes news that France may start taxing disposable consumer goods as a means of decreasing demand:

Plastic forks, disposable diapers, drafty houses - if it hurts the environment, make it cost more. That's the message France's government wants to send with a raft of proposed new taxes.

France's ecology minister said Sunday the government is considering a "picnic tax" on disposable dishes to encourage people to use reusable plates and cups instead.

The idea is meant to change the habits of both consumers and manufacturers by getting people to calculate the environmental cost of their waste, though some critics - even within the Finance Ministry - fear it could crimp growth.

For more on this concept (called Pigovian taxation), read Mankiw's paper, "Smart Taxes."

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ McKinsey on how companies think about climate change

Back in February, management consulting juggernauts McKinsey released one of their trademark surveys, this time focused on how senior managers think about the intersection of business and climate change.

From the abstract:
  • Fully 60 percent of global executives surveyed by The McKinsey Quarterly regard climate change as strategically important, and a majority consider it important to product development, investment planning, and brand management.
  • Fewer companies, however, act on these opinions. More than one-third of executives say their companies seldom or never consider climate change when developing overall strategy.
  • Nonetheless, executives express optimism about the business prospects of addressing climate change. Sixty-one percent expect the issues associated with climate change to boost profits—if managed well.
  • Despite the uncertainties around regulation, a remarkable 82 percent of executives expect some form of climate change regulation in their companies’ home country within five years.
Their surveys and articles on sustainability, climate change, and similar subjects are excellent resources, so be sure to check out everything they have to offer. Since it's from McKinsey, you can be sure the methodology is rigorous, the conclusions are sound, and the survey is generally without bias or ideological agenda- qualities that can be tough to find in the body of knowledge on these subjects.

The most interesting finding for me in this survey is that the majority of executives think climate change is strategically important, but few have actually launched initiatives against the issue:


Click here to read the full article (free registration required)

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Powerful Learning Practice

There is a lot of discussion online about how educators don't properly understand the potential of technologies (social networking, blogs, wikis) that their students are using. Because they don't know the technology, they can't teach their students how to use these applications properly.

Sheryl Nussbaum-Beach and Will Richardson have taken action and started the PLP Network - Powerful Learning Practice. From their site:

Powerful Learning Practice offers a unique opportunity for educators to participate in a long-term, job-embedded professional development program that immerses them in 21st Century learning environments. The PLP model is currently enabling hundreds of educators around the country to experience the transformative potential of social Web tools to build global learning communities and re-envision their own personal learning practice.
To execute their vision, PLP combines face to face workshops, online courses, and the power of an online community to teach educators these tools. To learn more, check out their site.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Thomas Friedman on "Geo-Greenism"

Thomas Friedman, author of "The World Is Flat," and now "Hot, Flat and Crowded" made a great appearance on NPR's Fresh Air last night. He made a very passionate, yet highly rational and reasonable argument for addressing a variety of critical issues, but his best moments were his recommendations on stimulating alternative energy innovation. This excerpt from his latest book outlines many of his main points:
I am convinced that the best way for America to solve its big problem the best way for America to get its "groove" back is for us to take the lead in solving the world's big problem. In a world that is getting hot, flat, and crowded, the task of creating the tools, systems, energy sources, and ethics that will allow the planet to grow in cleaner, more sustainable ways is going to be the biggest challenge of our lifetime. But this challenge is actually an opportunity for America. If we take it on, it will revive America at home, reconnect America abroad, and retool America for tomorrow. America is always at its most powerful and most influential when it is combining innovation and inspiration, wealth-building and dignity-building, the quest for big profits and the tackling of big problems. When we do just one, we are less than the sum of our parts.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Two Key Resources for Education Innovation

If you're a part of the education/technology blogosphere, you're probably familiar with these sites. But if you're new to it like us, check out these two great sites to learn more:

T.H.E. Journal is a great resource for articles and information on K-12 education. They focus on improving the learning process through the use of technology. There are lots of great articles, both up to date and in depth. Among the many great articles, check out how special education teacher June Weston uses "good software and exceptional pedagogy" to teach a variety of subjects to students at a variety of teaching levels.

21stCenturySkills.org
"prepares students to become effective and productive citizens in the 21st century." According to the press release, "the map details how to align teaching and learning to the demands of the 21st century by providing lesson examples that combine core skills like critical thinking, creativity and innovation with interdisciplinary themes." Click here to see the map as a PDF document.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ A Shifting Notion of What it Means to Teach

This isn't the first time I've posted about Will Richardson and his site Weblogg-ed and it probably won't be the last. As I'm diving deeper into what it means to be a teacher in our current culture, his site is one of the best resources for learning about the challenges and opportunities for technology's role in education.

On his wiki, he has a page called A Shifting Notion of What it Means to Teach. He references a number of different teachers and gives us this really great definition:

As teachers we must teach and model for our students the ability to create, grow and navigate personal learning networks in safe, ethical and effective ways.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Education and Architecture

As we think about education, the school spaces in which we traditionally learn come to mind. Some architects are making bold statements and helping to shape the way our educational institutions both look and work.

Steven Holl Architects created the University of Iowa's School of Art and Art History. The design theme is centered around Picasso's famous guitar sculpture, and the "formless" interior spaces are meant to celebrate the socializing and unity important to a college campus.

Chosen as one of the top green pieces of architecture for 2008, KeiranTimberlake developed the Yale Sculpture Building and Gallery where an old brownfield site once existed. The space uses reclaimed and local materials, arriving at a utilitarian, unfinished palette ideal for creative students who need workspace that is inspiring but not controlling.

Finally, check out Coop Himmelb(l)au's High School #9 in Los Angeles, still under construction. The conical, centrally located library acts as the "space of knowledge" to be shared by the four academies, divided as such to give each student a more personal experience.

Designs like these may feel a little eccentric for some, but I appreciate the attention being given to school architecture. Projects like these show how communities are trying to raise the value of education through the design of new schools. This is just the tip of the iceberg, there are many more interesting projects out there. Please let us know if you think there's something we should check out!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Maggie's Organics shares tips on organic fabrics

Mary from Maggie's Organics, a producer of organic fabrics, was kind enough to send us some guidelines on what we need to know about using them. This is great news for those of us that are in the design business and often end up speccing materials: the more we know, the better we can make a case for using organic and sustainable materials. Thanks to Mary for the info!

When someone suggests organic, people automatically assume it will be more expensive, a hassle, and compromising ease of use for an eco-friendly alternative. However, organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production. There are specific chemicals - for example, the anti-felting chemicals used on washable wool - that are not allowed in true organic production – but those are very specific to each individual finished product.

The major difference in organic and conventional cotton fibers lies in its life before fiber, from seed to finish. From the seeds used to plant the cotton to finishing processes, organic methods offer several benefits to conventional cotton, resulting in a higher quality cotton fiber. Starting with the seeds and soil, organic cotton seeds are never genetically modified and are not treated with fungicides of any sort. Since organic farmers use crop rotation, there is little loss of soil or intensive irrigation involved as in conventional growing. Convention cotton is one of the largest pesticide dependent crops in the world and the insecticides and pesticides damage human health and the environment adding chemicals to the final cotton plant. When conventional cotton is harvested it is induced with toxic chemicals, whereas organic cotton is naturally defoliated from freezing temperatures or water management. After harvest cotton is whitened, finished, and dyed. Though some organic cotton companies use harmful methods, Maggie’s uses alternative methods to lessen the negative environmental and health impacts of its products. For instance, to whiten the cotton, traditional methods use chlorine bleach, whereas we use peroxide, a safer alternative that does not produce toxic by products. Traditional finishing requires chemicals and synthetic surfactants that our finishing does not. Dying our organic fabrics takes advantage of natural dyes with lower sulfur and metal content than conventional dying practices. The sulfur and metal can leach into human skin and the environment. Often times organic fibers are printed with water based inks or options without heavy metals.

"Organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production"

Organic guidelines provide firm laws to promote environmentally conscious and fair labor practices. At Maggie’s Organics we manufacture our finished products according to the voluntary North American Organic Fiber Processing Standards (See: http://www.ota.com/polls/21.html). True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile.

From a consumer standpoint, I do notice that the clothing I wear that is made from organic fibers is softer than conventional fibers. However, I believe this is attributed to the fact that true organic clothing does not undergo the chemical processing that conventional clothing does. So from a comfort perspective, it beats conventional hands-down! In my experience, organic clothing lasts just as long, if not longer, than conventional clothing. My favorite clothes are my organic ones! They feel better to wear on the inside and out!

"True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile."

Visit www.maggiesorganics.com for more information on the benefits of organic cotton and to check out attractive, durable, and affordable products made of certified organic fibers.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ SolarDuct: A modular rooftop air heating system

I came across an interesting new product called SolarDuct by way of Michael Pietchmann, from parent company SolarWall. In their words:
SolarDuct is based on the highly efficient and award-winning SolarWall® system. The technology has been specifically engineered for roof settings and for applications where a traditional wall mounted system is not feasible. The new modular product line will meet the increased market demand for cost-effective solar systems using proven technology.
“We are excited to be in a position to expand the solar air heating and PV/thermal markets with our new innovative rooftop systems” says John Hollick, President of Conserval and inventor of the SolarWall® technology. “Our company has used our expertise platform to develop and design new solar products that will provide increased flexibility for clients looking to integrate renewable energy solutions on their buildings.”
Get more information here!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ PartnerUp interviews Demetrius Romanos

Megan Dorn at PartnerUp recently interviewed Kaleidoscope's Demetrius Romanos on how to develop and design new products. It's a nice overview on how we work as design consultants to help our clients bring a new product to market.

Q: Once your customers come to you, where does the process go from there?

A: This depends on where we’re engaged, but the primary point of entry is that a client needs to enter a market with a product. We’ll do research and strategy to define the consumer needs, positioning and business opportunities, with the outcome driving design concepts. We’ll then start broad then focus in on the design and engineer of those concepts, working our way down to the direction for manufacturing. At that point we may even assist in selecting the appropriate vendors and may serve as a liaison during the manufacturing process to maintain design integrity.

Thanks to the PartnerUp team for their support. Check out the whole interview here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Apsara Solar Umbrella

In determining opportunities in Leisure and Entertainment, we checked the latest US Census report. To our surprise, the category exists and lists 50 activities by frequency of adult participation. Among the highest ranked activities are social ones, usually involving food.

We challenged ourselves to develop a product with the broadest market opportunity by considering the top 5 categories listed, and creating a single ecologically friendly product concept with applications in each category. The categories (ranked highest to lowest) are: Dining out, Entertaining Friends or Relatives at Home, Reading Books, Barbecuing, and Going to the Beach.



To increase the challenge, we wanted to identify a product for sale in commercial and consumer markets.

With sketchpad in hand, we went to Apsara restaurant in Cincinnati and headed to the patio for tempura, ebi soro and a custard desert. It was a sunny, breezy day and a perfect environment for contemplating lofty ideas of leisure and entertainment. Thoughts went to beaches and patios, sun and shade, eating and drinking, and …reading.




Product categories quickly gravitated to furniture; lounge chairs, tables and umbrellas …for eating or reading …for individuals or companions …for day or night. Then “voila”- an umbrella for day and night. It blocks light during the day and emits it at night. This new umbrella serves one person reading or dining alone, or a group socializing at home or dining out. And now for the best part – solar energy is gathered by the fabric upper surface during the day, while blocking sunlight; is stored in the umbrella fabric layers until needed; and is used to power the luminescent fabric under surface during the night.



The Apsara Solar Umbrella is a familiar looking teak frame umbrella with flowing cotton fabric that pleases the senses. The Apsara has a “catch-and-release” fabric that absorbs light from above during the day and disperses it below during the night. Totally self-contained, the umbrella can be taken anywhere and used anytime. It can be stuck in the sand on a beach or placed in a café table on the patio at home.



Technology can be utilized to make the solar umbrella a reality. The Flexible solar panels are available here. Development is underway to make it even more flexible through photovoltaic materials.



Flexible batteries are available and research is underway to make even more flexible batteries, reported by Science Daily and the BBC.
Also, Enfucel has a commercially available flexible battery. The concern with current technology is the battery’s life cycle and recycling aspects.



Flat panel LED light pipes are currently available from various sources including optomarket.
These products can produce the type of light envisioned, but do not offer the flexibility. Flexible light pipe materials are available here and can be woven into fabric.



Bringing the 3 components together to provide a truly flexible “catch-and-release” fabric is the final step in making the Apsara Solar Umbrella a reality. The Apsara Solar Umbrella offers an alternative to current nighttime illumination. It targets all who enjoy the outdoors, and its technology offers a substitute to existing energy sources.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Climate Counts launches their 2nd scorecard


It's easy to get discouraged about sustainability, but Climate Counts offers hope that change is happening- and faster than you might think. Yesterday they released their 2nd annual company scorecard, and showed that 84% of companies surveyed have improved.
"Business is being pushed by consumers to do their part to solve the climate crisis," said Gary Hirshberg, chair of Climate Counts and CEO of organic yogurt maker Stonyfield Farm. "The Scorecard allows consumers to make good climate decisions in their everyday purchases,and it's having an impact."

Google, Anheuser-Busch and Levi Strauss had the largest score improvement among those scores, each jumping over 20 points. Improvement was broad however, with the average company score improving 22 percent over last year. Nike passed last year's high scorer, Canon, to as the top scored company.

"Company transparency is critical to allowing consumers to make good decisions," said Wood Turner, Project Director. "The time for companies to just say 'trust us, we're good on climate' has passed, consumers want to see the proof behind the green claims. They want to know it's not just marketing talk, but real substantive action."
Visit their site for more details, and stay tuned!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Leisure & The Workplace

Back before the dot-bomb, businesses added foosball tables, Playstations, and exercise rooms to help increase productivity and improve company culture. While this isn't as popular as it was ten years ago, there is still a push to get the most out of our office space.

They're a couple years old, but Steelcase created some great ideas for collaborative and shared office furniture. I'm inspired to learn more about how leisure fits into the workplace and how our environment can help shape that.

Check out the Time magazine article on Steelcase's work here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ NFL Draft

In our study of Leisure and Entertainment I’ll be focusing on professional football as a form of entertainment and leisure for fans.



In about 24 hours, the 2008 NFL Draft will commence. Fans will follow their favorite college player’s fate, and/or their hometown team’s future.

NFL fans have zero input into draft decisions (for obvious reasons) but we don’t mind, arguing about draft picks is a form of leisure and entertainment all in itself.

Sports writers and broadcasters conduct mock drafts every year, and fans follow it as intently as they do the real draft.

An interesting spin I found to the draft is the involvement of the fantasy football world. NFL.com itself brings this idea to the table.

“What if general managers and head coaches made their first-round selections based on how it would affect fantasy football?”
Click here to read the full article and draft report from NFL.com.

If this idea were to ever really happen, it would turn a leisurely form of entertainment into a full-time job for some fans – and I don’t think we would mind!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ MediaPost reports on Gen Y's demand for eco-fashion

Echoing many of the things we heard in our interview with green fashion pioneers Nau, MediaPost reports that Gen Y consumers are driving demand for environmentally and socially conscious clothing brands higher than ever:

For years, clothing has lagged behind other industries. And it's hard to deny that "green fashion" is oxymoronic: The environmental police demand that consumers reuse and recycle, while the fashion cops urge shoppers to cast off anything left over from last season. So it's hardly a shocker that the government estimates that each American throws away about 68 pounds of clothing and textiles each year.

"After all, the entire fashion industry is predicated on planned obsolescence," says Ian Yolles, VP/brand communication for Nau, a Portland, Ore.-based clothing company launched last year by a group of former Nike and Patagonia executives.

Full article here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Design can Change: the Graphic Design community takes a pledge



I frequently visit Eric Karjaluoto's site, ideasonideas which is a excellent collection of essays on design. (Eric is a Partner/Creative Director of smashLAB, a Interactive strategy & web development agency in Vancouver, Canada.)

His latest essay grabbed my attention, Reflections on Y13: Seeds of Change. Needless to say, I had to check out their initiative he mentioned in the essay, Design Can Change. It is a resource and commitment of a group of Graphic/Interactive Designers who seek design solutions that encourage sustainable design. I look forward to seeing this promising initiative grow.

So, please go check it out.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Coroflot talks about networking

To follow up on our interview with Steve Nielsen, there are some great articles over at Coroflot's blog Creative Seeds. For those in creative careers, Carl Alviani discusses the new ways people network and find jobs.

What we're really talking about here is a two-way process, unlike the one-way "siege" that once characterized the job search. Even while the job-seeker is finding ever more ways of contacting employers and finding opportunities, those employers are discovering more ways of finding out about their applicants.


Check out the full article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Social Networking and Business

CNN Video reports on how social networking sites are evolving from sources of entertainment into opportunities for business. The Mobile World Congress took place in Barcelona last month, and people from all over the world descended on the city, creating a temporary social and physical network. This kind of temporary, 3-day event is an ideal opportunity for these new forms of digital media to offer business advantages.

One company highlighted is Gypsii, which uses a mobile phone webtop to connect real life experiences with virtual ones.

Check out the video article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Dangers and Remedies for Multitasking


We were having a discussion the other day in the office about the real dangers of multitasking. We were all kind of drawing a blank. So, I went back and found some information to share with you. I’ll tell you why it is bad for you, and I know this will get your attention; it wastes time and money. Two things that I'm willing to bet are important to you. It wouldn’t be fair of me to make that statement without following it up with some remedies. Please check out this excellent article by Jeffrey Strain of TheStreet.com, Why Multitasking Wastes Time and Money, and get back to work you slacker.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Surf community launches a wave of sustainability initiatives


We covered Project Blue and Reef's Redemption program earlier, but a whole bunch of other, new eco-friendly surf products are in the works as well. It's really impressive to see the surf world rally around sustainability, and it's trends like these that show that, as fragmented as it might seem at times, it really is a community working together towards something bigger than any of us.

Thanks to our friends at Empire Ave for the info.

Rip Curl's bamboo fiber rashguard
"Rip Curl have developed an ‘eco-friendly’ polyester based material which they are using to make rashies. The fabric combines the natural fiber of bamboo with 65% recycled PET bottles.In addition to the eco materials, the Classic Bamboo rash vest has some great performance benefits including improved thermal properties and reduced odour (anti-bacterial). The vest that John West rejects (sorry couldn’t resist) will be available in July."




Element Eden
"Element Eden are giving one customer the chance to make a difference to their chosen wildlife society or conservation issue. Simply purchase one of their ‘Save Us’ tees, hoodies or bags until the end of June this year and fill in an entry form to go into the draw to win. The winner gets a donation of AU$5000 to the wildlife or conservation organisation of their choice."

Simple's eco-shoes
"Simple is working with famed photographer Joe Curren on some sweet looking eco-shoes. The shoes are made with eco-friendly materials such as recycled car tyre outsoles, organic cotton linings and the fabric is made from recycled water bottles."

Billabong's plastic surf shorts
"Billabong has discovered a way to churn recycled plastic bottle (yeah, your coke bottles) into top of the line, comfortable and durable surf shorts. Made from a fabric called Eco Supreme Suede, approximately ten bottles are needed to make on new pair of boardies."

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Weblogg-ed urges teachers to get tech-savvy

As The Greener Grass focuses on communities, we see education as an opportunity where we can make an impact and start a dialogue on how to solve some of today's problems. One issue that seems to constantly stifle our education system is the use of technology in the classroom. For example, the use of laptops in classrooms can be both a learning tool and a distraction, as discussed in this NPR article.

One person taking on this challenge is Will Richardson. Will hosts Weblogg-ed and speaks to teachers on how they can integrate technology like blogs and wikis into their curriculum. One of his recent posts is on 21st Century Skills for Educators:

...if you’re not doing at least a little bit of social, networked learning and publishing that I can tap into and track and engage with, I’m just not as inclined to buy in when you’re talking about reforming education with or without technology...if you want your ideas to resonate with me and to be taken seriously, don’t just talk. Engage. Publish. Converse. Add your voice to the network of people who are living these ideas every day.

Check out the full post here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Polldaddy becomes searchable

Mashable pointed me to some interesting new features at a service called Polldaddy. The website allows you to create free online surveys and polls, or pay a small fee for added features and support. The important part is that this data becomes searchable by all who contribute.

As a product development company, we use both qualitative and quantitative research to evaluate and test ideas. While Polldaddy data won't be appropriate for every project, it adds another dimension to what we can do with projects that have small budgets or tight timelines. What excites me about Polldaddy is that it may be able to connect us with people who are normally hard to access.

This is just another example of how strong a tool technology has become in forming and understanding communities.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Online Communities

With the introduction of the internet, virtual communities began forming. From the early BBS to today's MySpace and Facebook, we've found ways to form social networks with people all over the world.

One of the best resources for information about social networks in Mashable. These bloggers cover everything from the mainstream to the most niche upstarts, giving them an extensive archive of social networking news. If you're interested in this subject at all, be sure to check it out.

For a critical look into what's happening between social networking rivals LinkedIn and Facebook, check out Mashable's breakdown of the trendy personalization features new to each site.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Making Good Ideas Work


Very often great ideas and good intentions run into the unavoidable roadblock known as the real world. Without funding it difficult to achieve goals or even begin to initiate realistic strategies. Rather than being defeated by lack of means or fortune, one way that communities with emerging economies are enabled to make sustainable progress is through the use of microcredit. The concept of microcredit began with Professor Muhammad Yunus in Bangladesh with a $27 loan. Since then millions of lives have been improved. Dr. Yunus was awarded the Nobel prize in 2006 and his Grameen brand is now grown well beyond banking. The beauty of this amazing story is in it's simplicity and effectiveness:
http://muhammadyunus.org/content/view/93/123/lang,en/

Another trend in effecting positive change is the growing influence of social entrepreneurship. Nonprofit organizations are adopting for-profit business models to become more self-sustaining. These hybrid ventures are able to achieve a greater scale of success.
It is exciting to see how far a good idea can go:
http://muhammadyunus.org/content/view/99/123/lang,en/
http://www.epals.com/

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Strategy+Business on "The Google Enigma"

As part of our discussion of family & community, we'll be looking at the effects of technology. Whenever technology comes up, one of the names that's sure to be mentioned is Google. To be sure, they've transformed the way we do business, find and process information, and the radically increased the speed of communication. But, as this article points out, their success isn't as straightforward as it might seem. Furthermore, it can be problematic to look to Google as a way of establishing best practices and takeaways that can be applied to other businesses.

Whenever a company becomes wildly successful in a brief span of time, it naturally becomes an object of fascination for corporate executives and even the general public. More than that, it comes to be presented as a new model for business success. Reporters and scholars scour its history and its practices, looking to distill general lessons for other firms to copy. Google is no exception. Over the last two years, the workings of the company’s “idea factory,” as Business Week describes it, have been dissected in cover stories in all the major business magazines, and business school professors have published studies documenting how the company organizes and manages its product development efforts. In his new book, The Future of Management, London Business School professor Gary Hamel calls Google “a modern management pioneer” that “has much to teach us about how to build companies that are truly fit for the 21st century.”

That’s heady stuff, and it’s hard not to get caught up in the hype. But business executives have at least two reasons to think twice before leaping aboard the Google bandwagon. First, for all its success, Google is still a young company, and it has yet to be tested by adversity. We don’t even know whether its approach to management, and in particular its approach to innovation, is a cause of its success or a product of its success — a crucial distinction. Second, we don’t know how well Google’s example applies to other businesses. Google is certainly a different sort of company, but is it so different as to be anomalous? Is the company an exemplar or a freak?

Read the full article here- free registration is required, but it's certainly worth it.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Family & Community

As our unit on Energy winds down (check back soon for a few more concepts), our next theme is Family & Community. Here's how Wikipedia defines community:

A community is a social group of organisms sharing an environment, normally with shared interests. In human communities, intent, belief, resources, preferences, needs, risks and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.


We define community as a group of people sharing a particular space and common interests. A family is a fundamental form of a community.

We'll be learning about how communities have been affected by technology, urbanism and sprawl, education, and more. Based on our interviews, we'll create concepts every Friday that strive to solve some the problems of today's communities.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Energy and Meat

We're supposed to be wrapping up our energy research, but I had to point energy-conscious readers to a great article from last Sunday's NY Times: Rethinking the Meat-Guzzler, by Mark Bittman. As Mark notes:
A SEA change in the consumption of a resource that Americans take for granted may be in store — something cheap, plentiful, widely enjoyed and a part of daily life. And it isn’t oil. It's meat.

Noting that Americans eat nearly 200 pounds of meat a year, Bittman cites data from several academic sources that each of those pounds of meat requires about 16 times as much fossil fuel to produce as the same caloric amount of vegetables. On top of that, it is estimated that 900 million tons of manure are produced each year. Whew!

In interesting side note from the article is that on an energy basis, it turns out that pigs and chickens are far more efficient at converting feed into meat. Mr. Bittman did his homework, and there's a lot more interesting information in this story. Not to mention the usual fine visual charts and diagrams. Check it out before you're next trip to the supermarket.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Light Up The World Foundation

We’ve been talking a lot on The Greener Grass about the overconsumption of energy, electricity in particular. An important part of the discussion that we haven’t addressed so far is the parts of the world that have little or no access to electricity. We take for granted what it means to have electricity – access to heat and light (even after the sun goes down), convenient ways or storing and cooking food, communication with the outside world, and much more.

There are many great organizations aimed at providing assistance for people without electricity. One that stood out to us was the Light Up The World Foundation. They are a non-profit organization affiliated with the University of Calgary, that aims to provide light to people in developing countries that have little or no access to electricity. Light is a valuable resource, especially for the education of children. So far, the Light Up The World Foundation has lit up more than 14,000 homes in 42 different countries.



The existing method for lighting homes with no electricity is most commonly kerosene lamps. Although they are effective, kerosene lamps have a lot of issues. They are dangerous, unhealthy, pollution producing, and require on ongoing supply of kerosene gas which is expensive and not always easily accessible. Light Up The World’s solution is to provide basic LED lamps to replace the kerosene ones. LEDs provide very bright light with minimal energy input, so little in fact that they can be easily charged using small solar panels.

Watch this short video to learn more about how the Light Up The World Foundation started, and how they are lighting up the lives (and hearts) of people around the world.



Light Up The World Foundation Webiste: www.lutw.org

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Are Compact Fluorescents the Way of the Future?



Lighting is a major sources of electricity consumption. Incandescent bulbs are known to be very energy in-efficient because they waste a lot of energy in the form of heat. This year has seen a big push for more efficient lighting solutions. Several countries around the world have banned the use of traditional incandescent bulbs including, Australia, Canada and Brazil. In the US, President Bush’s recent energy bill stated that beginning 2012, all new light bulbs will have to use 25%-30% less energy for the same amount of light as today’s bulbs.

There are many energy efficient alternatives to incandescent bulbs, including LEDs and halogens, but so far compact fluorescent bulbs have received the most attention and adoption. Compact fluorescent are currently up to 70% more efficient than incandescent bulbs and last 6-10 times as long, reducing both energy usage and waste. Wal-Mart has been one of the main supporters of compact florescent bulbs, pushing the bulb's sale within their stores.

The main complaint about compact fluorescent bulbs so far, has been the institutional, harsh, cool light that they give off. North Americans in particular, prefer the warm light of an incandescent bulb in their homes. The warm light is gives emotional comfort and a perceived sense of calm.

“To many people, giving up incandescent lighting means relinquishing some intangible, beloved quality associated with home in favor of a ghastly institutional glow.”


The New York Times recently published this article about compact fluorescents. They asked 12 members of their staff to try out 21 different low energy light bulbs (including 14 compact fluorescents) and evaluate them based on the quality of light. Their top choices are summarized in this chart. Their first choice was the Phillips Halogena because it produced “nice, soft, golden light”. The top compact fluorescent choices included the n:vision TCP Home Soft White and the TCP Spring Light/Soft White.




“Although most of the compact fluorescents were deemed unacceptable by the panel, there were several that were found to be not only acceptable but attractive.”


Although adoption of energy efficient light bulbs has been slow, the attention to these bulbs is still new and the technology and education systems around these alternatives is still developing. Tom Dixon is quoted in the article in regards to the quality of light produced by compact fluorescent bulbs, saying “I’m sure there were the same arguments when gas lighting replaced candles. The light’s quality is very different, and it’s going to take people some time to adjust to that.”

New York Times Article: Any Other Bright Ideas?

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ SunTable

Two Brooklyn designers (Devang A. Shah & Michael Low) got together and created an outdoor recreational table with a solar panel top. The SunTable.

SunTable is made to be left outside and used as a part of daily life. It uses the highest quality parts, and is designed from the ground up for sustainability and ease of recycling (90% is reclycable). It is designed and assembled in the USA.



The table can store 13 amp hours, at 12 volts and charges in 3 hours of sunlight. That equals 156 Watts in total. That is enough power to run a laptop for over 3 hours, or a TV for 4.


Designed for intermittent electrical use, it has an LED monitor which will display the charge level of the table. The energy is stored in a battery and accessible with the 12V DC outlet on the side of the table itself. An 120V AC inverter is also available.





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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Scientific American: Coal ash more radioactive than nuclear waste

Things are rarely as simple as they look, and nuclear power is certainly no exception. Check out this excellent article from Scientific American for some really fascinating analysis on the radioactive output of coal (found via Slashdot):

The popular conception of nuclear power is straight out of The Simpsons: Springfield abounds with signs of radioactivity, from the strange glow surrounding Mr. Burn's nuclear power plant workers to Homer's low sperm count. Then there's the local superhero, Radioactive Man, who fires beams of "nuclear heat" from his eyes. Nuclear power, many people think, is inseparable from a volatile, invariably lime-green, mutant-making radioactivity.

Coal, meanwhile, is believed responsible for a host of more quotidian problems, such as mining accidents, acid rain and greenhouse gas emissions. But it isn't supposed to spawn three-eyed fish like Blinky.

Over the past few decades, however, a series of studies has called these stereotypes into question. Among the surprising conclusions: the waste produced by coal plants is actually more radioactive than that generated by their nuclear counterparts. In fact, fly ash—a by-product from burning coal for power—contains up to 100 times more radiation than nuclear waste.

Read the full article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ New Energy Bill from 2007

(This may seem like old news for some of you)


Last December, president Bush signed into law the Energy Independence and Security Act of 2007. The bill will help reduce America's dependence on oil, enhance energy conservation and efficiency and make the largest CO2 production cut in our countries history.

Here are the big bullets but to see the official fact sheet click here::

This new bill will:

+ increase our alternative fuel supply
+ set the national fuel economy standard 40% by 2020
+ provide provisions to improve lighting efficiency
+ set a new appliance efficiency standard
+ promote green building technology

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ The "how to" in going green

Treehugger has an excellent collection of informational 'how to' lists on going green in various parts of our lives. With tips on planning a green wedding, raising a baby, how to green your wardrobe and giving green gifts. They have many many more lists to look through from the basics to the very specific.

If you're interested in taking a few steps towards a more sustainable life check it out. Find a list that relates to you and learn how easy it can be to make simple adjustments that will benefit everyone.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Nanosolar Powersheets


Popular Science named Nanosolar Powersheets the Innovation of the Year for 2007. Nanosolar is revolutionizing the solar industry by making solar panels as thin sheets instead of the traditional bulky solar panels.
"The company produces its PowerSheet solar cells with printing-press-style machines that set down a layer of solar-absorbing nano-ink onto metal sheets as thin as aluminum foil, so the panels can be made for about a tenth of what current panels cost and at a rate of several hundred feet per minute."
Up to this point most solar panels have been made out of silicon which require mounting on glass plates, making the panels thick, fragile, inefficient to manufacture and hard to install. Nanosolar's Powersheets do not use silicon and can be thinly printed, decreasing their cost, and increasing the number of possibilities when it comes to installation.
"You can picture roof shingles with solar cells built inside and window coatings that seem to suck power from the air."
For more information and an explanation of how the Powersheets work, visit the Popular Science Best of What's New website or Nanosolar's website.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Energy Awareness Billboards

Energy companies have been putting a lot of effort into raising awareness about growing energy demands. One way they have been doing this is through innovative billboards. Here are a couple of attention grabbing examples:

1. Use Energy Wisely - An energy conservation billboard by Eskom in South Africa.


2. LED Lights Use Less Electricity - A human-powered billboard by BC Hydro in Canada.


3. This isn't a Billboard. It's a Power Plant - A solar panel/billboard by Pacific Gas and Electric Company in the USA

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Sharp Solar Systems


Sharp is one of the largest manufactures of solar cells. They have put together a short video that illustrates their vision of the future, where solar electricity is not only powering businesses but also large-scale utilities, neighborhoods, billboards, streetlights and portable electronics.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ VentureOne


Imagine a car that gets 100 mpg, does 0-60 mph in 7 seconds, has a top speed above 100 mph, and costs less than $20,000. The VentureOne is just that, its a 3 wheeled, 2 passenger flex-fuel hydrid vehicle. This innovative concept tilts as you turns, like a motorcycle and is getting a lot of attention. It is sized similarly to the Mini Cooper, but the VentureOne is narrower. Be sure to check out the video section where you can see a prototype in action. While a release date is unknown, they are taking pre-preorders on their website and production is slatted to start in late 2008.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Nokia's Eco Sensor

Nokia's Eco Sensor Concept is a mobile phone paired with a sensing device that will help you stay connected to both people, and your health and local environment. One can also share the data the sensing device collects which is supposed to help increase global environmental awareness. The sensor would be worn with a wrist or neck strap made from solar cells and will collect data relating to carbon monoxide, particulate matter and ozone concentrations, UV radiation, heart rate, noise level, air pressure, temperature and humidity.



The construction of the phone-like device is also ecofriendly. Nokia believes printed electronics is a promising technology which will allow for smaller devices. Bio-materials such as polylactic acid (PLA) are bio-based modifiers and can reduce the use of non-renewable materials and also results in less energy consumption to create the plastic pellets. Plans to make the housing from 100% reclaimed steel make this device very ecofriendly.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ How will the U.S. Green Building Council L.E.E.D us to a better tomorrow?

The U.S.G.B.C is a group of non-profit organizations "from across the building industry that are working to advance structures that are environmentally responsible, profitable, and healthy places to live and work".

Their Mission
is:

"To transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life."

Possibly their biggest program is the Leadership in Energy and Environmental Design.
LEED is a rating system used for developing high-performance and sustainable buildings of all types. The program promotes a whole-building approach to sustainability by recognizing performance in six key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection, indoor environmental quality and soon design innovation. (USGBC)

The LEED rating system is a checklist based system offering points regarding to performance in the six key areas just mentioned.
When a new building is completed a Green Building Council representative reviews its documentation and awards points out of a possible 69: certified (at least 26 points for new construction), silver, gold, or platinum (at least 52 points). When all is said and done the actual certificate has a hefty price tag. "The USGBC's fees for registration range from $750 to $3,750, and certification runs from $1,500 to $7,500, depending on the size of the building. But the big costs come in the form of energy modeling, commissioning, and other requirements of certification; these can run into the tens of thousands of dollars, according to architects and developers." (Leed, we have a problem: Grist)

Rob Watson, one of the Green Building Coincil founders said in a great article with Fast Company, the point system was specifically constructed to entice builders and drive the market in a green direction. "One definable action equals one point," he says. Bike racks, one point; recycling room, one point. "We threw a few gimmes in there so people could get into the low 20s ... and say, 'We can do this.'"

What started as a voluntary or moral rating system, LEED certifications are now required in many cities for new building projects.
Atlanta, Boston, Chicago, San Francisco, Houston, New York and Seattle are some cities who are adopting LEED certification standards for new building projects. The pressure for a 'green building' is growing, if not from the city officials, then from the customers / businesses themselves. These pressures are also leading many companies to 'greenwashing' campaigns, using the LEED certification to simply boost their moral to its customers.

By making it a requirement to become LEED's certified, there is a large amount of money which could be used towards improving the design, purchasing better quality energy efficient appliances, or offsetting the energy used by the building by purchasing renewable energy. For some (more responsible) builders, there is a choice between getting certified, or spending more money on a better building.

"[The] mayor of Park City, Utah, told a building-industry publication, "On the Park City Ice Arena [$4.8 million project cost], we built it according to LEED criteria, but then we realized that [certification] was going to cost $27,500. So we ordered three small wind turbines instead that will power the arena's Zamboni."" (Fast Company)

The program started with goals to bring society closer to a sustainable way of life-- and it turned into an expensive game for big money players. Unwanting decision makers are forced into a strategic game of qualification. It really doesn't take much more than a good budget and a few loopholes to become certified. A new bike rack will offer the same reward as buying 50% of your power from renewable sources. Buying renewable power for a non-green building will boost its score to become certified. The 'gimmes' Watson is referring to easily allows a building to be certified- maybe not with a platinum plaque- but who really knows the difference?

I think this started out as an exemplary program, to start a path towards a more sustainable way of life, especially when environmental issues were new and 'unknown' topics. That path has been beaten by this point; environmental awareness, global warming, and our social responsibility are common topics. We need a new program, which can adapt and grow with us. Point systems may not be the best, but they do work when we must get people involved.

Think about it this way-- the LEED's certificate is essentially a report card for the industry. Getting certified is (or should be) the absolute bare minimum, and it should not be too hard with the 'gimmes' in the program. This is a D! Below average and unacceptable in terms of the grading system we learned from in our school days. People should be rewarded for making the biggest advancements, these are the A students. These are the ones who will make the world a better place.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Solar Panels in Orbit

A solar powered satellite or SPS is a concept which places a satellite in high orbit around earth which collects solar energy via solar panels, and then using microwave power transmission the satellite would beam that energy to a large antenna placed on earth. Both Wikipedia and Space.com give some interesting information regarding solar powered satellites.


Collecting solar energy in space has many benefits, most importantly the amount of sunlight is unaffected by day/night, weather, and season. In space, the sun is always shinning. While many draw backs exist, including cost, environmental and health concerns about beaming electricity from space to earth, and feasibility. This is still a promising means of better utilizing the sun’s energy.

While a lot of research is being done internationally to lower the cost of a SPS, I believe this concept will never see practical implementation due to a cheaper and easier achieved sustainable source of energy arising. But concepts such as these should be explored, and hopefully can lead to the emergence of other and possibly better concepts dealing with sustainable energy creation.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Al Gore on sustainability as competitive advantage

McKinsey Quarterly published an interview a while back with Al Gore and David Blood. Most of us know Al Gore as the former Vice President of the United States, but he's also a partner at Generation Investment Management, a sustainability investment firm that's getting a lot of attention. Their approach is very compelling, because it illustrates what I think is the next phase of sustainability thinking: making sustainability knowledge and strategy a key component of competitive advantage. In his words:
The market is long on short, and short on long. There’s a widespread recognition within the industry that what has emerged over time doesn’t really make any sense. They know that it needs to change and they are ready for change.

We are in a period of history, right now, when the contextual changes are larger than the ones we’ve been used to in the past. Changes that we’ve associated with very long cycles are now foreshortened and are occurring much more rapidly. Positioning a company to ride out these changes and profit from them often means making stretch investments to change the infrastructure, change the energy source, change the physical plant, and adapt to the new realities. And if there is the tyranny of a three-month cycle, then companies won’t make those investments. So focusing only on the quarter can blind you to the most important factors of all.

It's not just words, though. Generation literally puts their money where his mouth is, with striking results:

If you think about how GE’s stock price is going to trade, it’s going to trade primarily on growth. Jeffrey Immelt knows this. He’s betting his reputation and his company on the notion that the businesses related to the environment will enable GE to grow faster than GDP. In Mexico we cover two Mexican home builders that are linked to demographic trends and to the very strong demand and need for affordable housing in Mexico.

These are just some examples of how companies can see sustainability trends as growth opportunities or as new niches for existing products and services.

Make sure you read the full article here. Free registration is required, but it's well worth the effort.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Power to the Flat-Screen TVs

MSNBC posted a video regarding the increase in power consumption among the ever popular flat screen televisions, which are quickly replacing the CRT completely. So even though we may be replacing incandescent light bulbs with compact fluorescents, that soft glow from the not so "small screen" may be devouring the gains. And Christopher Null from Yahoo! TECH wrote an article about the problem earlier this year:

Of course, you can't find CRTs beyond this size any more, but Philips' 47-inch LCD consumes a whopping 290 watts and its 50-inch plasma eats up a mind-bending 400 watts! If you replaced a 26-inch CRT with that 50-inch plasma, you more than tripled your power bill on that outlet.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Maglev Wind Turbines: Big & Small

Magnetic Levitation (maglev) has been used and studied for years in hopes to reduce friction and improve efficiencies. While this technology has been limited to train and rail applications, renewable energy may be the true application maglev was waiting for. Vertical axis wind turbines can take advantage of maglev technology and greatly improve efficiency, noise and power output. Plans released by Maglev were recently unveiled at the Wind Power Asia exhibition in Beijing.




The proposed plan calls for a one gigawatt maglev wind turbine which can power approximately 750,000 homes. The advantage of the proposed maglev wind turbine is that the space required would be less than 100 acres, while the equivalent space required for traditional wind turbines would be about 64,000 acres. The total estimated cost for the proposed maglev turbine is $53 million dollars.

For a smaller scale, maglev wind turbines are also available for residential, commercial, and farm use by Mag-Wind. Mag-Wind offers a unit with a footprint of 13 square feet, and is recommended to be installed on the roof. The roof allows the unit to take advantage of what Mag-Wind has coined, “the roof effect.” This essentially increases the effective area of the propellers, which will improve efficiency by allowing more air to be forced to spin its turbine. The advantage of small scale maglev is that the start up spin speed for such a turbine is much lower than traditional horizontal and vertical axis wind turbines of similair scale and power output. Whatever the scale, maglev may play a key role in vertical axis wind turbines in the future.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Notes on Food and Transportation


Not all energy conscious folks read the NY Times, so I thought I'd post a link to an interesting article on how the "greenest" food choice isn't always so obvious. Check out the article: If It's Fresh and Local, Is It Always Greener? by Andrew Martin at http://www.nytimes.com/2007/12/09/business/yourmoney/09feed.html

Mr. Martin cites various studies exploring the issues surrounding the carbon footprint of foodstuffs. It turns out that foodstuffs from farther away aren't necessarily less carbon-conscious . Mr. Martin found various researchers studying this on a rigorous academic level and their findings are worth considering. Just one of the issues is transportation energy, which I've been looking into (and finding out that ocean and rail transport can be fairly efficient). As Mr. Martin passed along:

"An Iowa State University study in 2003 found that most produce travels about 1,500 miles before it arrives in Iowa homes. But as the strawberry story suggests, some of it creates higher amounts of greenhouse gases than others. Transporting food by container ship or rail is relatively energy efficient. Shipping it by air or a 25-year-old pickup is not."

At the excellent website of container shipping giant MaerskLine, (http://www.maerskline.com/link/?page=brochure&path=/about_us/environment/efficient_transportation)
I came across a comparison indicating that while the latest container ships consume about one-tenth as much energy as a truck to ship a ton of cargo 1 kilometer, a 747 airfreighter consumes over 10 times as much as a truck, which works out to 100 times as much as a ship. (We'll be looking more at MaerskLines' highly efficient system in future postings.)

Mr. Martin observed:
"Europeans are way ahead of us on this issue. Already, some grocery stores in England offer airplane labels, signifying that a product was shipped by air, or carbon reduction labels, showing that the manufacturer vows to reduce carbon emissions. Both labels will inevitably make their way to American stores."

If produce can be shipped efficiently by the global or national intermodal network, it's carbon footprint can still be okay. The key issues seem to be how it got to your grocer, and how carbon intensive it was to grow or raise.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Salt Water as an Alternative Fuel

When trying to find a way to destroy cancerous cells, John Kanzius a research scientist accidently found a way to burn salt water at high temperatures. John created a RFG (radio frequency generator) a machine that creates and focuses radio waves into a concentrated area. By aiming the RFG into salt water, hydrogen is released (a very flammable gas).


Could salt water be are next source of fuel, one of the earths most abundant resources?

Check out HowStuffWorks full article.
Youtube Video



salt water burning

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ David Report on The Sustainable Wheel

The David Report recently released its latest issue, focusing on a concept called The Sustainable Wheel.

It’s not an exaggeration that environmental issues often are the main ingredient in the sustainable design debate. We would state a more open-minded definition...We have identified seven different themes that we see are the most important in the definition of sustainable design. The themes may be seen as important parts of a fictitious ”sustainable wheel” (a wheel that isn’t stronger than it’s weakest spoke...)


The seven themes are Environmental influence, Innovation, Emotional connection, Aesthetics, Quality, Authenticity, and Compability. What's great about this concept is that it reminds us to stay focused on the big picture. Similar to our earlier trend No More Tradeoffs, consumers are demanding energy efficiency without having to make sacrifices to other elements like aesthetics or quality. Our earlier post on Visualizing Energy Consumption shows some great examples of how designers are applying this philosophy.

Click here to read the David Report's full article.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Google Earth Highlights Green Buildings

BuildingGreen.com and the US Department of Energy have teamed up with Google Earth to highlight green architecture. They have created a downloadable Great Green Buildings layer for Google Earth. The map overlay show details of 96 (and growing) environmentally friendly buildings accompanied by in depth case studies from the Department of Energy.

Download the Great Green Buildings Layer here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ + Household Electronics Standby Mode Energy Consumption


As you may have learned from our previous post household electronics still consume power when in a standby mode. This "vampire" power consumption is consistently happening when many of us think our devices are actually off.

Why do our devices use power when we are not using the devices?

Many devices we leave plugged in all the time because of a digital clock associated to it -- your microwave. For many if not most of our household products we see no difference from the product when it is off, or unplugged. The difference is however, if something is plugged into the outlet, it is drawing power for what is called the stand by mode. This standby mode started to become more and more popular in the last 10 or so years. It is what allows us the ultimate convenience of instant gratification when we press that ON button. It used to be that devices needed to warm up for about 30 seconds before they were operating at their prime.

Who wants to wait that long for a TV to turn on? Well, not too many.

Who has the time or patience to go through the house and unplug all the unused devices (computers, radios, toasters, coffee pots, cell phone chargers left in the socket all year long...) ?
Again, not many..

But here is another way to conquer the Energy Vampires lurking in our homes. We can install the GreenSwitch. The GreenSwitch was originally developed for the hospitality industry for this very problem. Energy is the second largest cost for the hospitality industry. After they implemented this switch, they had savings on their energy bill for 25-46%. Thats a nice chunk of change. After the great success, the GreenSwitch has been developed for the consumer market. It can be fitted to any home, and pays for itself in about 1-2 years after it is installed.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Strategy-Business: How Green Is My Value Chain?

At this rate, we'll end up linking to every single article in the Strategy+Business archives, but I came across another excellent piece on creating green value chains. Or more accurately, as the article describes, a green value loop:

One possible solution is what I call a “value loop.” Under this approach, the beginning and end of the value chain are linked together so that materials, products, and waste can flow among suppliers, manufacturers, and customers in a sustained cycle. The goal: to promote technologies and business models that have minimum impact on nature throughout the loop — or that incorporate it in a beneficial way.

The forward half of the loop — from raw materials to manufactured product to trash — is already in place. The challenge now is to create the return half of the loop, collecting waste material and reprocessing it into new “raw” material. This requires a sequence of steps, including “product take-back,” product demanufacture (breaking down an item into its basic elements), and materials reprocessing. The business challenge of the return path is to create value with each of these steps — just as value is created during the forward half. This could be accomplished through regulation-based or through innovation-based business models.

It's pretty powerful stuff. We know that, for the most part, public companies will embrace sustainability only when it's in their best financial interest to do so. With that in mind, solutions like the value loop are crucial to reducing energy demand. Another way to think of it is, what if your energy costs were 30% lower than your competitors'? Wouldn't that be a pretty compelling competitive advantage?

Check out the full article here
- free registration required, but worth it

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Public transportation benefits calculator

I'm not just a big fan of public transportation, I actually use it a lot. So I was really interested when I stumbled across the American Public Transportation Association's Public Transportation Benefits Calculator.


Things like this are incredibly powerful communication tools, because one of the biggest challenges for sustainability initiatives is to translate their benefits into very tangible, concrete terms. It's easy to get lost in the sea of numbers, charts, and technical jargon, but these programs are most successful when they distill it into terms that anybody can grasp.

Check out the Public Transportation Benefits Calculator here. For another successful implementation of a similar concept, take a look at Propel Biofuels' CleanDrive program.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Strategy + Business: The Energy-Efficient Supply Chain

When we think about reducing energy consumption, we usually think about things we can do around the house: turning off the lights, shorter showers, better insulation, and so forth. Those things help, of course, but the truth is that industrial supply chains offer perhaps the biggest opportunity, if for no other reason than their immense scale. Shaving one or two grams of material off of a product can mean enormous savings when multiplied by 100 million units a year.

The always-excellent Strategy+Business offers a fascinating and deep overview of some of the ways the supply chain can be optimized for energy efficiency:
As concerns mount about fuel prices, long-term energy availability, and climate change, companies’ attention is finally turning toward one of the most pervasive places where energy can be conserved: the industrial supply chain. Simply put, the supply chain is the production and distribution network that encompasses the sourcing, manufacturing, transportation, commercialization, distribution, consumption, and disposal of goods, from the ore mine to the trash can.
In particular, I really appreciated the details like this anecdote:
For example, in 2006, the Carbon Trust, a United Kingdom–based research and advisory group, discovered a “perverse incentive” in the sourcing of raw potatoes for manufacturing snack foods. (The analysis appeared in the group’s report, “Carbon Footprints in the Supply Chain: The Next Step for Business.”) Charged with studying the carbon footprint of potato chips, the Trust’s researchers found that because prices are set by weight, farmers typically control humidification to produce moister and therefore heavier potatoes. Even within the strictly limited specifications of moisture content set by the food manufacturers, these few grams of extra water are significant. The extra cooking needed to burn them off accounted for an unexpectedly high percentage of the chips’ energy consumption.
Check out the full article here- free registration is required, but it's worth signing up.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Children adjust to increasing food allergies

Our palette of food choices is broader than ever, but the unfortunate reality for millions of children is that the options are more narrow. Why? Whether it's peanuts, milk, fish, or any number of other foods, more children than ever face the challenge of food allergies.

Read more from the Mankato Free Press:
According to a 2006 survey by the International Study of Asthma and Allergies in Childhood that looked at more than 700,000 children in 56 countries since 1991, allergies are on the rise all over the world. A 2003 Mount Sinai School of Medicine study reported peanut allergies in kids younger than 5 have doubled. And the Food Allergy and Anaphylaxis Network says one out of every 17 kids younger than 3 years old has a food allergy.
Read the full article here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Strategy+Business on healthcare's retail solution

One of the most exciting and potentially game-changing developments in the world of healthcare is the rise of the retail mini-clinic, as pioneered by Wal-Mart, MinuteClinics, and other chains. Strategy+Business published an excellent overview of retail as the new face of healthcare, and the benefits it could offer for consumers, providers, and society in general. It's a little on the long side, but if this is something you're interested in, it's definitely worth spending the time to read it.
Imagine a future in which the health-care system provides consumers high-quality care in a variety of convenient forms at competitive prices. In this vision, insurers, employers, and governments offer consumers financial incentives to take better care of themselves — to exercise, eat right, stop smoking, and follow treatment regimens for chronic problems such as asthma and diabetes. The system encourages consumers to plan for the health-care needs they can anticipate (i.e., nonemergencies) by “shopping” for products and services much as they do for a new car; consumers make informed decisions based on readily available reports on quality, service, and price. Providers and product manufacturers compete for different segments of the market using a variety of channels, formats, and business models. And consumers confused by the profusion of offerings can turn to agents who help them design the most suitable health-care programs for themselves and their families. Such a robust retail health-care market is more than a vision; it is a real possibility.
Click here to read the full article. Free registration is required, but it's worth it- there's tons and tons of great content there.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Businessweek asks, "What's a wellness program?"

Following up on our conversation with FRCH's Sarah Phillips on their workplace wellness program, here's an interesting piece from Businessweek's always excellent Smart Answers podcast.
Jerry Ripperger, national practice leader for consumer health at the Principal Financial Group, discusses how small employers can establish their own wellness programs.
Check out the podcast here.

If you don't already, I recommend subscribing to the podcast. Along with all the other Businessweek podcasts, it's pretty much always worth a listen. They have a really impressive body of content over there, both in terms of quality and quantity. Great stuff.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ NPR's Marketplace reports on localism


Following up on Everybody Eats, our earlier piece on some Cincinnati farmers that are leading the local food movement comes this excellent story from NPR. It describes some entrepreneurs from my hometown of Bellingham, Washington that are creating a remarkable, local, and self-sustaining economy:

Now, if you took this neighborly business-to-business relationship across an entire town, you'd have a self-sustaining, local economy. Then imagine that model spread around the whole world, and you're glimpsing the revolutionary vision of the new "buy local" movement. It's anti-globalization on a global scale. The movement has even begun to spawn conferences with standing-room only.

Don Shaffer: Our vision is not to just have strong groups in Bellingham and Boulder, Colorado, and Madison, Wisconsin -- the places where you might imagine that this would take root -- but to go well beyond that. And we see a sustainable global economy as a network of local living economies.

Bellingham is tiny, but it's always been a hotbed of progressive thinking and lifestyles that are a little ahead of the curve. If you're ever in the Seattle area, it's worth the drive up to Bellingham to check out the community they've built.

Check out the story here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Wake up! Caffeine and Beyond

In today's society we're offered an array of options for staying awake and alert, from over the counter drugs, to energy drinks, to the trusted cup of coffee. An interesting study from Rush University Medical Center discusses the proper use of caffeine, which as it turns out, is different from how most of us use it:
The researchers propose a novel regimen, consisting of frequent low doses of caffeine, to help shift workers, medical residents, truck drivers, and others who need to stay awake get a bigger boost from their tea or coffee.

At the extreme end of staying alert is modafinil, which reportedly allows users to stay awake for 48 hours without side effects. CNN Health reports on this and the rest of a new breed of "lifestyle drugs" in Rise and Shine - Wake up to an enhanced life:
It may sounds like something from a J.G. Ballard novel, but a new breed of lifestyle drugs could allow us to choose how much we sleep, boost our memories and even allow us to enjoy ourselves more, without any side effects. Will they unleash human capabilities never seen before or create a dystopian 24-hour society where we are dependent on drugs to regulate our lifestyle and behavior?


Click here to read the full article.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Cathedral of Fitness

I recently did some shopping around for a new gym. As a year round competitive cyclist the wear & tear on the body finally took its toll & I ended up with a back injury. While I had to stay off the bike for a few weeks, the doc said I could swim and use those elliptical trainers. It was then that I went shopping around for a new gym.

I visited at least 3 other facilities before I decided on this beauty of space. A lot of the local gyms were somewhat disappointing. A majority were poorly renovated and dimly lit. I finally found this gem at my alma mater, the University of Cincinnati. (It was designed by Thomas Mayne/Morphosis & KZF Cincinnati.) While it is hardly "brand new" since it was completed in 2005 I urge everyone to visit it and explore a truly inspiring space for fitness.

Visit it on the web:
Official site
Morphosis site
Online tour
Business Journal profile

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Do You Need A Flu Shot?

Flu season is in full swing and we often forget that the flu kills about 36,000 Americans a year, and leads to about 200,000 hospitalizations. Influenza viruses cause this contagious, respiratory illness. Check out the CDC Flu website to remind yourself of the season's tips to staying healthy.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Corporate Wellness Programs on the Rise

In addition to the Corporate Wellness post by Michael, I recently found out that The Cleveland Clinic has not offered employment to smokers since September 1st. Other large companies are following suit. Will this be a new trend in employment screening? While legal, is this policy against an American's right to smoke? Will this policy lead to hiring decisions based on other personal choices like what you eat or drink? I am on the fence about not hiring smokers. I agree companies should be allowed to prohibit smoking at the work place but I am not sure about punishing a person for what they do during non-work hours. I understand that with the rise of health costs, companies are going to do everything they can to keep those costs down. Perhaps rewarding those that don't smoke would be a better alternative than not hiring smokers at all. Below are a few articles on the subject. You decide!

Micah Berman: Hiring only nonsmokers is legal and beneficial

The Trend on Hiring Non-Smokers

Cleveland Clinic's New Nonsmoking Hiring policy Rolls Out July 1

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ NPD unveils energy drink usage patterns

Energy drinks are one of the most innovative categories in the world of health & wellness (although some might not be the healthiest products), but how do people really use them? We'd like to think energy drinks are the fuel for the most extreme activities on the planet, but the truth is a lot less exciting. According to NPD, by way of BevNet, it turns out that the most popular usage occasion for energy drinks is just getting through a day of work:
A new survey being marketed by consumer trend watchers the NPD group has uncovered the sad little secret of energy drinks — the biggest use isn’t for snowboarding across flaming ski slopes while playing video games and humping everything in our path. It’s for getting enough focus to re-enter the cube and finish up our daily drudgery.

According to the survey, 36 percent of energy drink purchases are work-related; more than travel, school, mealtime and sporting events combined.

What that tells us is that people have a real need for mental alertness at work- not exactly breaking news, but it's always good to have some conclusive, quantitative evidence for our opinions.

Read the full article here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Corporate Wellness

Businesses are starting to understand the value of having healthy employees. From lower health care costs to better morale, the benefits of an effective corporate wellness program are plain to see, but sometimes to hard to measure. One of the best resources for learning more about these programs is Welcoa, the Wellness Councils of America.

Welcoa offers a free resource section that includes some great interviews and articles. "Where There's Smoke, You're Fired" is a provocative interview with Howard Weyers, CEO of Weyco.
"By implementing one of the most aggressive approaches to eradicating this significant public health concern, Mr. Weyers has set the bar for addressing tobacco use within American business."
Click here to read the full article.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Celebrities Talk About Breast Cancer

Breast Cancer affects everyone. In the article below, two celebrities talk about their battles with breast cancer. After reading their thoughts you will see that cancer is as devastating to the famous as it is to the rest of us.

ATLANTA, Georgia (CNN) -- Actress Jaclyn Smith will never forget the day she found out she had breast cancer. And she'll never forget the lesson she learned in those very first moments of being a cancer patient.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Drug resistant staph on the rise

Staph infections (the drug-resistant variety is known as MRSA) are big news this week after a CDC study announced that staph kills more people in the US than AIDS:

About 18,700 people die in this country each year from drug-resistant staph infections, according to a federal study released Tuesday — more deaths than the United States sees from AIDS annually. Based on data from 2005, the agency estimated that about 94,400 patients nationwide suffer an invasive MRSA infection each year.

Staph infections have sidelined several of my favorite athletes lately, including UFC stars Diego Sanchez, Nick Diaz, and Karo Parysian. I've spent a lot of time on wrestling mats myself and gotten a few staph infections on my skin- nothing serious, but with MRSA spreading like it is, I'm hoping we can find a way to fight it before I get on the mats again.

Ironically, most MRSA infections happen at health care facilities, which presents a real challenge for the future of the health care industry and the people that create health care environments.
"This is an alarming number of infections and a very significant number of deaths," said Dr. Monina Klevens, a medical epidemiologist with the CDC. "This is really a call to action for health care facilities to do a better job at preventing MRSA."
Check out a few more stories on staph and MRSA here and here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ How to Evaluate Health Information

As we continue to discuss health and wellness, check out the The National Cancer Institute Fact Sheet to help you evaluate your own health information on the web.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ UK government considering funding elderly care

Interesting article from the Telegraph that outlines the UK government's plan to subsidize elderly care:
The proposals for sweeping reform of the social care system, which experts say would benefit 450,000 people in England who currently pay their own bills, were buried away in Alistair's Darling's Pre-Budget Report on Tuesday.
Check out the full article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.