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+ Census

As an early step in determining opportunities in Leisure and Entertainment, I checked the latest US Census report. To my surprise, the category exists and lists 50 activities by frequency of adult participation. They range from Adult Education courses to Zoo attendance. Among the highest ranked activities are several that are somewhat similar. In descending order they are Dining Out, Entertaining Friends or Relatives at Home, Reading Books, Barbequing and Going to the Beach – all but one are social activities, usually involving food.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.