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+ Citizen's Bank Goes Paperless With 'Green$ense'


Via Brandweek:
Citizen's Bank is urging its customers to sign up for paperless banking in a new campaign dubbed "Green$ense." In return, it will give a dime for every electronic transaction made up to $10 a month and $120 a year.

Most banks have already adopted a paperless option for consumers, although not many are offering an incentive in return. Rick Frisiello, a creative director at Arnold, said the campaign is meant to get consumers' attention. "We wanted to let people know that not everyone realizes how many resources they can save by banking paperlessly," said Frisiello.
Read more here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Nearly 25% of Americans willing to pay more for sustainable products

By way of Transworld Business comes exciting news that an increasing number of Americans are willing to pay a premium for sustainable products:

According to a study done by Boulder, CO based Leisure Trends, an outdoor focused retail intelligence marketing firm, 23 percent of Americans are willing to pay a premium for goods perceived as being green.

“The average, for all who say they would or might pay more, is a 14% premium above what they would pay for a non-green product.”

“Gen X (29%) is more likely than Boomers or the Eisenhower Generation (20%) to say “yes” to higher prices for green products. Gen Y and Gen X lead all other generational groups by claiming they would pay 16% more for environmental friendly products. Willingness to pay a premium for green products is rising. When we asked this same question a year ago (June 2007) we found that those willing to pay more to buy green would tolerate an 11% price differential. ”

Not sure of the specific methodology of this study, but it is certainly encouraging to hear. Read more on the Leisure Trends site.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ France considers taxing disposable goods

By way of Harvard econ professor and textbook author Greg Mankiw comes news that France may start taxing disposable consumer goods as a means of decreasing demand:

Plastic forks, disposable diapers, drafty houses - if it hurts the environment, make it cost more. That's the message France's government wants to send with a raft of proposed new taxes.

France's ecology minister said Sunday the government is considering a "picnic tax" on disposable dishes to encourage people to use reusable plates and cups instead.

The idea is meant to change the habits of both consumers and manufacturers by getting people to calculate the environmental cost of their waste, though some critics - even within the Finance Ministry - fear it could crimp growth.

For more on this concept (called Pigovian taxation), read Mankiw's paper, "Smart Taxes."

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ McKinsey on how companies think about climate change

Back in February, management consulting juggernauts McKinsey released one of their trademark surveys, this time focused on how senior managers think about the intersection of business and climate change.

From the abstract:
  • Fully 60 percent of global executives surveyed by The McKinsey Quarterly regard climate change as strategically important, and a majority consider it important to product development, investment planning, and brand management.
  • Fewer companies, however, act on these opinions. More than one-third of executives say their companies seldom or never consider climate change when developing overall strategy.
  • Nonetheless, executives express optimism about the business prospects of addressing climate change. Sixty-one percent expect the issues associated with climate change to boost profits—if managed well.
  • Despite the uncertainties around regulation, a remarkable 82 percent of executives expect some form of climate change regulation in their companies’ home country within five years.
Their surveys and articles on sustainability, climate change, and similar subjects are excellent resources, so be sure to check out everything they have to offer. Since it's from McKinsey, you can be sure the methodology is rigorous, the conclusions are sound, and the survey is generally without bias or ideological agenda- qualities that can be tough to find in the body of knowledge on these subjects.

The most interesting finding for me in this survey is that the majority of executives think climate change is strategically important, but few have actually launched initiatives against the issue:


Click here to read the full article (free registration required)

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Powerful Learning Practice

There is a lot of discussion online about how educators don't properly understand the potential of technologies (social networking, blogs, wikis) that their students are using. Because they don't know the technology, they can't teach their students how to use these applications properly.

Sheryl Nussbaum-Beach and Will Richardson have taken action and started the PLP Network - Powerful Learning Practice. From their site:

Powerful Learning Practice offers a unique opportunity for educators to participate in a long-term, job-embedded professional development program that immerses them in 21st Century learning environments. The PLP model is currently enabling hundreds of educators around the country to experience the transformative potential of social Web tools to build global learning communities and re-envision their own personal learning practice.
To execute their vision, PLP combines face to face workshops, online courses, and the power of an online community to teach educators these tools. To learn more, check out their site.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Thomas Friedman on "Geo-Greenism"

Thomas Friedman, author of "The World Is Flat," and now "Hot, Flat and Crowded" made a great appearance on NPR's Fresh Air last night. He made a very passionate, yet highly rational and reasonable argument for addressing a variety of critical issues, but his best moments were his recommendations on stimulating alternative energy innovation. This excerpt from his latest book outlines many of his main points:
I am convinced that the best way for America to solve its big problem the best way for America to get its "groove" back is for us to take the lead in solving the world's big problem. In a world that is getting hot, flat, and crowded, the task of creating the tools, systems, energy sources, and ethics that will allow the planet to grow in cleaner, more sustainable ways is going to be the biggest challenge of our lifetime. But this challenge is actually an opportunity for America. If we take it on, it will revive America at home, reconnect America abroad, and retool America for tomorrow. America is always at its most powerful and most influential when it is combining innovation and inspiration, wealth-building and dignity-building, the quest for big profits and the tackling of big problems. When we do just one, we are less than the sum of our parts.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Two Key Resources for Education Innovation

If you're a part of the education/technology blogosphere, you're probably familiar with these sites. But if you're new to it like us, check out these two great sites to learn more:

T.H.E. Journal is a great resource for articles and information on K-12 education. They focus on improving the learning process through the use of technology. There are lots of great articles, both up to date and in depth. Among the many great articles, check out how special education teacher June Weston uses "good software and exceptional pedagogy" to teach a variety of subjects to students at a variety of teaching levels.

21stCenturySkills.org
"prepares students to become effective and productive citizens in the 21st century." According to the press release, "the map details how to align teaching and learning to the demands of the 21st century by providing lesson examples that combine core skills like critical thinking, creativity and innovation with interdisciplinary themes." Click here to see the map as a PDF document.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ A Shifting Notion of What it Means to Teach

This isn't the first time I've posted about Will Richardson and his site Weblogg-ed and it probably won't be the last. As I'm diving deeper into what it means to be a teacher in our current culture, his site is one of the best resources for learning about the challenges and opportunities for technology's role in education.

On his wiki, he has a page called A Shifting Notion of What it Means to Teach. He references a number of different teachers and gives us this really great definition:

As teachers we must teach and model for our students the ability to create, grow and navigate personal learning networks in safe, ethical and effective ways.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Education and Architecture

As we think about education, the school spaces in which we traditionally learn come to mind. Some architects are making bold statements and helping to shape the way our educational institutions both look and work.

Steven Holl Architects created the University of Iowa's School of Art and Art History. The design theme is centered around Picasso's famous guitar sculpture, and the "formless" interior spaces are meant to celebrate the socializing and unity important to a college campus.

Chosen as one of the top green pieces of architecture for 2008, KeiranTimberlake developed the Yale Sculpture Building and Gallery where an old brownfield site once existed. The space uses reclaimed and local materials, arriving at a utilitarian, unfinished palette ideal for creative students who need workspace that is inspiring but not controlling.

Finally, check out Coop Himmelb(l)au's High School #9 in Los Angeles, still under construction. The conical, centrally located library acts as the "space of knowledge" to be shared by the four academies, divided as such to give each student a more personal experience.

Designs like these may feel a little eccentric for some, but I appreciate the attention being given to school architecture. Projects like these show how communities are trying to raise the value of education through the design of new schools. This is just the tip of the iceberg, there are many more interesting projects out there. Please let us know if you think there's something we should check out!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Maggie's Organics shares tips on organic fabrics

Mary from Maggie's Organics, a producer of organic fabrics, was kind enough to send us some guidelines on what we need to know about using them. This is great news for those of us that are in the design business and often end up speccing materials: the more we know, the better we can make a case for using organic and sustainable materials. Thanks to Mary for the info!

When someone suggests organic, people automatically assume it will be more expensive, a hassle, and compromising ease of use for an eco-friendly alternative. However, organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production. There are specific chemicals - for example, the anti-felting chemicals used on washable wool - that are not allowed in true organic production – but those are very specific to each individual finished product.

The major difference in organic and conventional cotton fibers lies in its life before fiber, from seed to finish. From the seeds used to plant the cotton to finishing processes, organic methods offer several benefits to conventional cotton, resulting in a higher quality cotton fiber. Starting with the seeds and soil, organic cotton seeds are never genetically modified and are not treated with fungicides of any sort. Since organic farmers use crop rotation, there is little loss of soil or intensive irrigation involved as in conventional growing. Convention cotton is one of the largest pesticide dependent crops in the world and the insecticides and pesticides damage human health and the environment adding chemicals to the final cotton plant. When conventional cotton is harvested it is induced with toxic chemicals, whereas organic cotton is naturally defoliated from freezing temperatures or water management. After harvest cotton is whitened, finished, and dyed. Though some organic cotton companies use harmful methods, Maggie’s uses alternative methods to lessen the negative environmental and health impacts of its products. For instance, to whiten the cotton, traditional methods use chlorine bleach, whereas we use peroxide, a safer alternative that does not produce toxic by products. Traditional finishing requires chemicals and synthetic surfactants that our finishing does not. Dying our organic fabrics takes advantage of natural dyes with lower sulfur and metal content than conventional dying practices. The sulfur and metal can leach into human skin and the environment. Often times organic fibers are printed with water based inks or options without heavy metals.

"Organic cotton can easily be substituted for regular cotton. There is not really a difference between organic and conventional fabrics relative to durability, shrinkage, etc, as the cotton is mechanically treated the same throughout production"

Organic guidelines provide firm laws to promote environmentally conscious and fair labor practices. At Maggie’s Organics we manufacture our finished products according to the voluntary North American Organic Fiber Processing Standards (See: http://www.ota.com/polls/21.html). True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile.

From a consumer standpoint, I do notice that the clothing I wear that is made from organic fibers is softer than conventional fibers. However, I believe this is attributed to the fact that true organic clothing does not undergo the chemical processing that conventional clothing does. So from a comfort perspective, it beats conventional hands-down! In my experience, organic clothing lasts just as long, if not longer, than conventional clothing. My favorite clothes are my organic ones! They feel better to wear on the inside and out!

"True it costs more to produce organic cotton, but certified organic cotton can receive a price premium, making the investment to convert to organic cotton production worthwhile."

Visit www.maggiesorganics.com for more information on the benefits of organic cotton and to check out attractive, durable, and affordable products made of certified organic fibers.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ SolarDuct: A modular rooftop air heating system

I came across an interesting new product called SolarDuct by way of Michael Pietchmann, from parent company SolarWall. In their words:
SolarDuct is based on the highly efficient and award-winning SolarWall® system. The technology has been specifically engineered for roof settings and for applications where a traditional wall mounted system is not feasible. The new modular product line will meet the increased market demand for cost-effective solar systems using proven technology.
“We are excited to be in a position to expand the solar air heating and PV/thermal markets with our new innovative rooftop systems” says John Hollick, President of Conserval and inventor of the SolarWall® technology. “Our company has used our expertise platform to develop and design new solar products that will provide increased flexibility for clients looking to integrate renewable energy solutions on their buildings.”
Get more information here!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ PartnerUp interviews Demetrius Romanos

Megan Dorn at PartnerUp recently interviewed Kaleidoscope's Demetrius Romanos on how to develop and design new products. It's a nice overview on how we work as design consultants to help our clients bring a new product to market.

Q: Once your customers come to you, where does the process go from there?

A: This depends on where we’re engaged, but the primary point of entry is that a client needs to enter a market with a product. We’ll do research and strategy to define the consumer needs, positioning and business opportunities, with the outcome driving design concepts. We’ll then start broad then focus in on the design and engineer of those concepts, working our way down to the direction for manufacturing. At that point we may even assist in selecting the appropriate vendors and may serve as a liaison during the manufacturing process to maintain design integrity.

Thanks to the PartnerUp team for their support. Check out the whole interview here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Apsara Solar Umbrella

In determining opportunities in Leisure and Entertainment, we checked the latest US Census report. To our surprise, the category exists and lists 50 activities by frequency of adult participation. Among the highest ranked activities are social ones, usually involving food.

We challenged ourselves to develop a product with the broadest market opportunity by considering the top 5 categories listed, and creating a single ecologically friendly product concept with applications in each category. The categories (ranked highest to lowest) are: Dining out, Entertaining Friends or Relatives at Home, Reading Books, Barbecuing, and Going to the Beach.



To increase the challenge, we wanted to identify a product for sale in commercial and consumer markets.

With sketchpad in hand, we went to Apsara restaurant in Cincinnati and headed to the patio for tempura, ebi soro and a custard desert. It was a sunny, breezy day and a perfect environment for contemplating lofty ideas of leisure and entertainment. Thoughts went to beaches and patios, sun and shade, eating and drinking, and …reading.




Product categories quickly gravitated to furniture; lounge chairs, tables and umbrellas …for eating or reading …for individuals or companions …for day or night. Then “voila”- an umbrella for day and night. It blocks light during the day and emits it at night. This new umbrella serves one person reading or dining alone, or a group socializing at home or dining out. And now for the best part – solar energy is gathered by the fabric upper surface during the day, while blocking sunlight; is stored in the umbrella fabric layers until needed; and is used to power the luminescent fabric under surface during the night.



The Apsara Solar Umbrella is a familiar looking teak frame umbrella with flowing cotton fabric that pleases the senses. The Apsara has a “catch-and-release” fabric that absorbs light from above during the day and disperses it below during the night. Totally self-contained, the umbrella can be taken anywhere and used anytime. It can be stuck in the sand on a beach or placed in a café table on the patio at home.



Technology can be utilized to make the solar umbrella a reality. The Flexible solar panels are available here. Development is underway to make it even more flexible through photovoltaic materials.



Flexible batteries are available and research is underway to make even more flexible batteries, reported by Science Daily and the BBC.
Also, Enfucel has a commercially available flexible battery. The concern with current technology is the battery’s life cycle and recycling aspects.



Flat panel LED light pipes are currently available from various sources including optomarket.
These products can produce the type of light envisioned, but do not offer the flexibility. Flexible light pipe materials are available here and can be woven into fabric.



Bringing the 3 components together to provide a truly flexible “catch-and-release” fabric is the final step in making the Apsara Solar Umbrella a reality. The Apsara Solar Umbrella offers an alternative to current nighttime illumination. It targets all who enjoy the outdoors, and its technology offers a substitute to existing energy sources.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Climate Counts launches their 2nd scorecard


It's easy to get discouraged about sustainability, but Climate Counts offers hope that change is happening- and faster than you might think. Yesterday they released their 2nd annual company scorecard, and showed that 84% of companies surveyed have improved.
"Business is being pushed by consumers to do their part to solve the climate crisis," said Gary Hirshberg, chair of Climate Counts and CEO of organic yogurt maker Stonyfield Farm. "The Scorecard allows consumers to make good climate decisions in their everyday purchases,and it's having an impact."

Google, Anheuser-Busch and Levi Strauss had the largest score improvement among those scores, each jumping over 20 points. Improvement was broad however, with the average company score improving 22 percent over last year. Nike passed last year's high scorer, Canon, to as the top scored company.

"Company transparency is critical to allowing consumers to make good decisions," said Wood Turner, Project Director. "The time for companies to just say 'trust us, we're good on climate' has passed, consumers want to see the proof behind the green claims. They want to know it's not just marketing talk, but real substantive action."
Visit their site for more details, and stay tuned!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Leisure & The Workplace

Back before the dot-bomb, businesses added foosball tables, Playstations, and exercise rooms to help increase productivity and improve company culture. While this isn't as popular as it was ten years ago, there is still a push to get the most out of our office space.

They're a couple years old, but Steelcase created some great ideas for collaborative and shared office furniture. I'm inspired to learn more about how leisure fits into the workplace and how our environment can help shape that.

Check out the Time magazine article on Steelcase's work here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ NFL Draft

In our study of Leisure and Entertainment I’ll be focusing on professional football as a form of entertainment and leisure for fans.



In about 24 hours, the 2008 NFL Draft will commence. Fans will follow their favorite college player’s fate, and/or their hometown team’s future.

NFL fans have zero input into draft decisions (for obvious reasons) but we don’t mind, arguing about draft picks is a form of leisure and entertainment all in itself.

Sports writers and broadcasters conduct mock drafts every year, and fans follow it as intently as they do the real draft.

An interesting spin I found to the draft is the involvement of the fantasy football world. NFL.com itself brings this idea to the table.

“What if general managers and head coaches made their first-round selections based on how it would affect fantasy football?”
Click here to read the full article and draft report from NFL.com.

If this idea were to ever really happen, it would turn a leisurely form of entertainment into a full-time job for some fans – and I don’t think we would mind!

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ MediaPost reports on Gen Y's demand for eco-fashion

Echoing many of the things we heard in our interview with green fashion pioneers Nau, MediaPost reports that Gen Y consumers are driving demand for environmentally and socially conscious clothing brands higher than ever:

For years, clothing has lagged behind other industries. And it's hard to deny that "green fashion" is oxymoronic: The environmental police demand that consumers reuse and recycle, while the fashion cops urge shoppers to cast off anything left over from last season. So it's hardly a shocker that the government estimates that each American throws away about 68 pounds of clothing and textiles each year.

"After all, the entire fashion industry is predicated on planned obsolescence," says Ian Yolles, VP/brand communication for Nau, a Portland, Ore.-based clothing company launched last year by a group of former Nike and Patagonia executives.

Full article here

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Design can Change: the Graphic Design community takes a pledge



I frequently visit Eric Karjaluoto's site, ideasonideas which is a excellent collection of essays on design. (Eric is a Partner/Creative Director of smashLAB, a Interactive strategy & web development agency in Vancouver, Canada.)

His latest essay grabbed my attention, Reflections on Y13: Seeds of Change. Needless to say, I had to check out their initiative he mentioned in the essay, Design Can Change. It is a resource and commitment of a group of Graphic/Interactive Designers who seek design solutions that encourage sustainable design. I look forward to seeing this promising initiative grow.

So, please go check it out.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Coroflot talks about networking

To follow up on our interview with Steve Nielsen, there are some great articles over at Coroflot's blog Creative Seeds. For those in creative careers, Carl Alviani discusses the new ways people network and find jobs.

What we're really talking about here is a two-way process, unlike the one-way "siege" that once characterized the job search. Even while the job-seeker is finding ever more ways of contacting employers and finding opportunities, those employers are discovering more ways of finding out about their applicants.


Check out the full article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Social Networking and Business

CNN Video reports on how social networking sites are evolving from sources of entertainment into opportunities for business. The Mobile World Congress took place in Barcelona last month, and people from all over the world descended on the city, creating a temporary social and physical network. This kind of temporary, 3-day event is an ideal opportunity for these new forms of digital media to offer business advantages.

One company highlighted is Gypsii, which uses a mobile phone webtop to connect real life experiences with virtual ones.

Check out the video article here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Dangers and Remedies for Multitasking


We were having a discussion the other day in the office about the real dangers of multitasking. We were all kind of drawing a blank. So, I went back and found some information to share with you. I’ll tell you why it is bad for you, and I know this will get your attention; it wastes time and money. Two things that I'm willing to bet are important to you. It wouldn’t be fair of me to make that statement without following it up with some remedies. Please check out this excellent article by Jeffrey Strain of TheStreet.com, Why Multitasking Wastes Time and Money, and get back to work you slacker.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Surf community launches a wave of sustainability initiatives


We covered Project Blue and Reef's Redemption program earlier, but a whole bunch of other, new eco-friendly surf products are in the works as well. It's really impressive to see the surf world rally around sustainability, and it's trends like these that show that, as fragmented as it might seem at times, it really is a community working together towards something bigger than any of us.

Thanks to our friends at Empire Ave for the info.

Rip Curl's bamboo fiber rashguard
"Rip Curl have developed an ‘eco-friendly’ polyester based material which they are using to make rashies. The fabric combines the natural fiber of bamboo with 65% recycled PET bottles.In addition to the eco materials, the Classic Bamboo rash vest has some great performance benefits including improved thermal properties and reduced odour (anti-bacterial). The vest that John West rejects (sorry couldn’t resist) will be available in July."




Element Eden
"Element Eden are giving one customer the chance to make a difference to their chosen wildlife society or conservation issue. Simply purchase one of their ‘Save Us’ tees, hoodies or bags until the end of June this year and fill in an entry form to go into the draw to win. The winner gets a donation of AU$5000 to the wildlife or conservation organisation of their choice."

Simple's eco-shoes
"Simple is working with famed photographer Joe Curren on some sweet looking eco-shoes. The shoes are made with eco-friendly materials such as recycled car tyre outsoles, organic cotton linings and the fabric is made from recycled water bottles."

Billabong's plastic surf shorts
"Billabong has discovered a way to churn recycled plastic bottle (yeah, your coke bottles) into top of the line, comfortable and durable surf shorts. Made from a fabric called Eco Supreme Suede, approximately ten bottles are needed to make on new pair of boardies."

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Weblogg-ed urges teachers to get tech-savvy

As The Greener Grass focuses on communities, we see education as an opportunity where we can make an impact and start a dialogue on how to solve some of today's problems. One issue that seems to constantly stifle our education system is the use of technology in the classroom. For example, the use of laptops in classrooms can be both a learning tool and a distraction, as discussed in this NPR article.

One person taking on this challenge is Will Richardson. Will hosts Weblogg-ed and speaks to teachers on how they can integrate technology like blogs and wikis into their curriculum. One of his recent posts is on 21st Century Skills for Educators:

...if you’re not doing at least a little bit of social, networked learning and publishing that I can tap into and track and engage with, I’m just not as inclined to buy in when you’re talking about reforming education with or without technology...if you want your ideas to resonate with me and to be taken seriously, don’t just talk. Engage. Publish. Converse. Add your voice to the network of people who are living these ideas every day.

Check out the full post here.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Polldaddy becomes searchable

Mashable pointed me to some interesting new features at a service called Polldaddy. The website allows you to create free online surveys and polls, or pay a small fee for added features and support. The important part is that this data becomes searchable by all who contribute.

As a product development company, we use both qualitative and quantitative research to evaluate and test ideas. While Polldaddy data won't be appropriate for every project, it adds another dimension to what we can do with projects that have small budgets or tight timelines. What excites me about Polldaddy is that it may be able to connect us with people who are normally hard to access.

This is just another example of how strong a tool technology has become in forming and understanding communities.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Online Communities

With the introduction of the internet, virtual communities began forming. From the early BBS to today's MySpace and Facebook, we've found ways to form social networks with people all over the world.

One of the best resources for information about social networks in Mashable. These bloggers cover everything from the mainstream to the most niche upstarts, giving them an extensive archive of social networking news. If you're interested in this subject at all, be sure to check it out.

For a critical look into what's happening between social networking rivals LinkedIn and Facebook, check out Mashable's breakdown of the trendy personalization features new to each site.

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The Greener Grass is produced by Kaleidoscope, a product development consultancy in Cincinnati, Ohio.

+ Making Good Ideas Work


Very often great ideas and good intentions run into the unavoidable roadblock known as the real world. Without funding it difficult to achieve goals or even begin to initiate realistic strategies. Rather than being defeated by lack of means or fortune, one way that communities with emerging economies are enabled to make sustainable progress is through the use of microcredit. The concept of microcredit began with Professor Muhammad Yunus in Bangladesh with a $27 loan. Since then millions of lives have been improved. Dr. Yunus was awarded the Nobel prize in 2006 and his Grameen brand is now grown well beyond banking. The beauty of this amazing story is in it's simplicity and effectiveness:
http://muhammadyunus.org/content/view/93/123/lang,en/

Another trend in effecting positive change is the growing influence of social entrepreneurship. Nonprofit organizations are adopting for-profit business models to become more self-sustaining. These hybrid ventures are able to achieve a greater scale of success.
It is excit